Genesis wins loyalty award

[Gurgeh]

In the IHS Markit's Automotive Loyalty Awards (based on 12.4 million new retail vehicle registrations in the U.S. in 2020), Genesis wins the Highest Conversion of Conquests to Loyalists Award. See article for full list.

GM defends top spot in IHS Markit loyalty awards; Ford wins other top honors

IHS Markit said GM took the top spot thanks to a 69 percent customer retention rate and the popularity of its utility and pickup lineups.

www.autonews.com

 

[YEH]

G90 also wins for its segment.

 

[Markbridge]

I don't mean to sound ignorant, but what exactly is "Highest Conversion of Conquests to Loyalists", anyway? I'm thinking it's maybe those who were converted to Genesis from another (luxury) brand ended up buying another Genesis. Am I right? (Ironically, that would be me, I traded a BMW for a G70 and traded the G70 for a GV80.)

 

[EdP]

I don't mean to sound ignorant, but what exactly is "Highest Conversion of Conquests to Loyalists", anyway? I'm thinking it's maybe those who were converted to Genesis from another (luxury) brand ended up buying another Genesis. Am I right? (Ironically, that would be me, I traded a BMW for a G70 and traded the G70 for a GV80.)

Yes, that sounds correct.
Bought various brands since 1962, mostly GM. Last GM car was falling apart in my driveway so bought a Hyundai. Now on #5 of Hyundai/Genesis brand. #6 probably will be too.

 

[Markbridge]

Yes, that sounds correct.
Bought various brands since 1962, mostly GM. Last GM car was falling apart in my driveway so bought a Hyundai. Now on #5 of Hyundai/Genesis brand. #6 probably will be too.

Ah, but those ‘60s (and some ‘70s) GM cars were (are) classics. One of the best cars I owned was a ‘78 Olds Cutlass Calais (first year for their downsize). Even had a 5 speed manual, although horrible. Couldn’t get that in a Gran Prix! Cutlass went 120K miles before I sold it.

As an aside, the worse car I ever owned was a ‘73 Subaru. Swore I would never buy another one....and haven’t. It still gives me nightmares.

 

[Gurgeh]

Ah, but those ‘60s (and some ‘70s) GM cars were (are) classics. One of the best cars I owned was a ‘78 Olds Cutlass Calais (first year for their downsize). Even had a 5 speed manual, although horrible. Couldn’t get that in a Gran Prix! Cutlass went 120K miles before I sold it.

As an aside, the worse car I ever owned was a ‘73 Subaru. Swore I would never buy another one....and haven’t. It still gives me nightmares.

...and the worst car I ever owned was the original Hyundai Excel. After dumping it early I swore I would never buy another Hyundai product, but here I am looking at either a GV70 or GV80 when the lease on my Lincoln is up later this year. Hyundai has come a long way in reliability, performance and style since they were nearly hounded out of the U.S. market due to their extensive problems with the Excel.

 

[Markbridge]

...and the worst car I ever owned was the original Hyundai Excel. After dumping it early I swore I would never buy another Hyundai product, but here I am looking at either a GV70 or GV80 when the lease on my Lincoln is up later this year. Hyundai has come a long way in reliability, performance and style since they were nearly hounded out of the U.S. market due to their extensive problems with the Excel.

....and Subaru has come a long way since 1973. Ironically, my roommate bought a Subaru a week after me and never had an ounce of problems with it, he got over 100K out of it and stuck with Subaru for many years. Go figure.