Here we go with you selecting just a snippet of the information
Why would go to Lexus in 1993 when they had been around for years in free standing dealerships before then
Lexus started with 65 dealers in the United States in 1989 and sold 16,000 vehicles
Your math/theory is flawed in the fact they how could Toyota have known how many cars were going to sell
You are acting like they can look at what was sold and then be able to react with dealerships at initial offering
But..yes we shall see on these 20 dealerships you mentioned
Warren
Sigh, didn't I already
debunk all of this?
Lexus in 1989 sold a total of 16,302 vehicles, so around
250 vehicles per dealership.
This past year, Genesis sold a total of 56,198 vehicles, so around
200 vehicles per the roughly 280 dealerships (down from around 300).
Previous to 2021, Genesis was selling 10k to 20k vehicles a month - barely able to break even selling out of Hyundai dealerships and no where close to being able to support a new standalone store.
Even at 56k sales for the year, wouldn't be enough to support new, standalone dealerships unless the # of dealerships shrunk dramatically (remember, the initial plan was for around 100 dealerships, but that was derailed by the lawsuits).
But the thing you left out about the
1989 initial Lexus sales was that it was only for
4 months (official sales began on Sept. 1), so Lexus dealerships were moving, on average,
62 vehicles a month from Sept. to Dec.
In contrast, Genesis dealerships were moving, on average, only
16 vehicles a month last year.
In previous years, they were moving much less - in 2018, on avg. were moving less than
3 vehicles a month!
In its first full year of sales, Lexus sold
63,534 - which is more than what Genesis sold last year with far more dealerships taking a cut of the sales pie.
In its 3rd full year of sales, Lexus sold
93k - again, with far fewer dealerships.
The issue isn't so much whether Toyota knew whether Lexus vehicles were going to sell (that was the gamble each individual dealership had to take), but whether they had the
production capacity to support the dealer network they were planning on.
Toyota had the production capacity to support a 65 and shortly thereafter (within a couple of years) a 100+ dealer network.
Hyundai currently does not have the production capacity to support a 280 (much less 300) dealership network, which is why the initial plan was for a network of
100 dealerships.
If that initial plan of 100 dealerships had gone through, we would have seen new standalone dealerships much earlier as those dealerships would have gotten a greater allocation.
Rome was not built in a day
