As a Hyundai dealer in Texas:
Valued Owner Coupon is currently offered on the 2011s in Texas. Thus, as I stated in a previous post, you can buy one for the same money as a 2010. I don't know why it wouldn't currently be offered in California as well. Further, $37k is about as cheap as you can get a V6 with Tech, but I'd buy a 2011 for the money. You can get a V8 for about $2k more, and it'll retain much more of it's value 4 or 5 years from now than the V6.
Out the door depends on state sales tax. I.e., Oklahoma has 2.3% sales tax, Texas has 6.25% and California has something like 1 million percent sales tax. Thus, OTD isn't an accurate comparison. Incentives have increased on Genesis sedans this year; there's currently about $6200 in margin on a V8 with Tech, including the $1500 VOC; thus, $37500k sales price is feasible, though some dealers will refuse to sell for that.
V6 with which package? The V8 doesn't have any packages any longer; all come with tech pkg. However, the V6 still has several optional packages. Margin, MSRP, etc. vary by package.
$2000 difference in MSRP; $1600 difference in dealer cost. Thus, about $5800 in total markup, including $1500 VOC, in the V6. As before, few dealers will take a nothing deal on one of these cars, as the supply is restricted at the moment by problems in South Korea. However, dealers always like to cut each others' throats, so there's probably some out there that will take nothing deals. Thinking back, I had a customer that flew to Texas from California last month and drove their Genesis sedan back; thus, maybe the $1500 VOC really isn't available yet there. Seems odd that Hyundai would do something stupid like that, but I think the separate regions are virtually autonomous.
 | ||||
 |  |  |  |  |
 |  | |||
