V1s1on1
Registered Member
- Joined
- Aug 21, 2021
- Messages
- 92
- Reaction score
- 21
- Points
- 8
- Genesis Model Year
- 2022
- Genesis Model Type
- Genesis G70
I just converted from being a BMW lifer and got a white Genesis G70 3.3t with dune peanut butter and black interior. Did the standard and got rebates bringing sales price to $40,500. At this price at BMW all I could get is a basic 2 series V4 executive demo and that would be $41500 with 8k miles
For some reason Genesis went up on the 2.0 $1500 and down on the 3.3T $4000 on MSRP nationally. This has created a situation where the V6 standard is the same price as a 2.0 prestige. Or maybe even less. But the crazy part is a V6 3.3t standard has more features than the 2.0 standard. So it has the same 19” wheels as the G70 Prestige package 2.0 as an example. And has concierge seat. And you could never get a peanut butter two tone of this level on a base car at BMW. You would need to be in the $80k range and they would charge a $4K premium for the color interior.
The game it appears is BMW and others have been able to up sell 2.0 V4 cars to $48k or more. Now Genesis is bringing a luxury V6 to a lower price point. I shopped a lot the sweet spot in the Genesis market is a G70 3.3t standard V6.
People are literally paying $12k more at $54k for nearly the same car for the 3.3t prestige package. And in some cases even over msrp for colors like Siberian ice which is a no no.
For some reason Genesis went up on the 2.0 $1500 and down on the 3.3T $4000 on MSRP nationally. This has created a situation where the V6 standard is the same price as a 2.0 prestige. Or maybe even less. But the crazy part is a V6 3.3t standard has more features than the 2.0 standard. So it has the same 19” wheels as the G70 Prestige package 2.0 as an example. And has concierge seat. And you could never get a peanut butter two tone of this level on a base car at BMW. You would need to be in the $80k range and they would charge a $4K premium for the color interior.
The game it appears is BMW and others have been able to up sell 2.0 V4 cars to $48k or more. Now Genesis is bringing a luxury V6 to a lower price point. I shopped a lot the sweet spot in the Genesis market is a G70 3.3t standard V6.
People are literally paying $12k more at $54k for nearly the same car for the 3.3t prestige package. And in some cases even over msrp for colors like Siberian ice which is a no no.
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