Another perspective… Numbers. People are forgetting that other cars do not sell that well either.
For example, April 2009, Audi sold 7,010 cars, total. Audi has Q5, Q7, A4, A6, A8, RS, and other sub varieties. What's it is saying is that Audi A8 isn't flying off from the dealerships. A8 probably is very low volume car. That's why you don't see it everywhere. Even A6, you don't see that often. How often do you see, RL, not that much. How often do you see
Infiniti Q or BMW 7 Series? On that month,
Infiniti sold 4,930 cars. Out of that, G had 2,815 units. That leaves 2,115 cars for other 4 models or 529 units per model. BMW has 10 model lineup. It sold 15,700 units. That's just 1,570 units. I am sure bulk of their sales are with 1/3/x3 series. So, BMW 5 or 7 Series aren't hot sellers.
However, even if BMW sold more 5,6,7 series than Equus, what does that mean? Since Hyundai doesn't sell as many cars as Honda, should Hyundai drop out? The deal is lot of these are bit arbitrary. Sometimes, companies sell car not because it will be successful but for different reasons. Maybe, it is a lost leader or maybe it will be a halo car. Whatever the reason is, success or failure isn’t necessarily be measured by the numbers alone but the objective compared to the result.
I don’t know what people are talking about high end luxury dealership. Every time I go by BMW, the dealership is just as sophisticated as any other none luxury dealership. Except for very few particular dealerships, most dealerships are very similar. You know, people who runs BMW dealerships do go to bathroom and sometimes, they do other things that’s not very pretty, no different than people who runs Kia dealerships.
Also, people make statements without any reasons. “i think at the 50k price point, they simply priced themselves out of the market. Hyundai has come a long way these past few years, but it isn't ready for this, yet. ask me again in 2015.” This isn’t really personal, although it might sound like it. Above statement says almost nothing. I don’t know why Hyundai can’t sell 50K vehicle but VW can with their Tourag? I owned VW, it’s not any different than Hyundai dealership. In fact, a guy who sold my Hyundai worked at this particular VW dealership. I mean, common people…
Is
Lincoln more deserving of having 50K+ cars than Hyundai?
Lincoln MKS vs. Hyundai Genesis? Hyundai Genesis is better car in almost every aspect. Is there any
Lincoln cars that’s deserving of anything? Is CTS-V $40K better than Genesis?
And who cares if nobody heard of Genesis? Most people haven’t heard of
Infiniti QX, Jaguar XF, Volvo X8, or 2010 Ford Taurus SHO. A lot of people probably don’t know that there is no Ford 500. I actually like the fact when I go out to the parking lot; I am not having my own episode of Finding Nemo.
Also, it doesn’t matter if BMW or MB is their first choice of luxury car. The fact is more people buy Lexus than BMW or MB. The fact is Mercedes sold 118 CL units. Other than their C, E, and M class, most of their cars aren’t hot sellers. Kia sells more Kia RIO in a single month than many of MB’s car combined. Kia sold more Borrego (428) than Mercedes G class (37) last month. Maybe, Borrego is new kind of Luxury SUV, maybe it is not. More people bought Kia Borrego than Lexus LX. More people purchased Hyundai Genesis last month than
Infiniti M, Lexus G, or Mercedes S class. E-Class only had 2,781 units, not that many. Porsche sold 902 units last month.
Hyundai is selling Genesis at the rate of 2,000 units per month+, I expect this number to go up slightly, possibly by 30%. I have no proof for previous statement but it doesn’t matter. People will hear about Genesis. Give it sometime.
The point... If Hyundai sells just 400 Equus per month, it is doing well. That's probably just as much as
Infiniti's Q's number or Audi's A8's number. Ooops,
Infiniti Q is gone. Why God… Why!!!!! Remember, Phaeton didn't even move 1000 units a year at the end of its life. People can throw in rhetoric as if they are knowledgeable. However, numbers tell whole different story.
Let’s move pass the Stage 1 thinking.
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