http://www.reuters.com/article/2012/04/10/uk-hyundai-idUSLNE83900G20120410
In February, Hyundai's senior managers were summoned to something akin to a secret chamber in the headquarters complex- a spacious first-floor corner room that has no obvious door but which opens at the pull of a ring-shaped knob.
Inside, they were asked to evaluate the design of the next-generation Genesis premium sedan due to be unveiled late next year. To help them gauge its merits, it was parked alongside competing BMW, Mercedes-Benz and Audi models, said one of those taking part.
"The style is so different from what we've seen so far. I've never seen BMW looking so shabby," a Hyundai executive who saw the design said, asking not to be identified as he is not authorised to talk to the media.
In February, Hyundai's senior managers were summoned to something akin to a secret chamber in the headquarters complex- a spacious first-floor corner room that has no obvious door but which opens at the pull of a ring-shaped knob.
Inside, they were asked to evaluate the design of the next-generation Genesis premium sedan due to be unveiled late next year. To help them gauge its merits, it was parked alongside competing BMW, Mercedes-Benz and Audi models, said one of those taking part.
"The style is so different from what we've seen so far. I've never seen BMW looking so shabby," a Hyundai executive who saw the design said, asking not to be identified as he is not authorised to talk to the media.
