I think the vague prices that have been mentioned for the G70 provide competitors with enough information to pull together their pricing strategies. And those strategies can certainly be fluid, if necessary. The G70 price will put downward pressure on other cars' prices if the G70 turns out to sell well. And the other brands' dealers can always sell below MSRP if the G70's final pricing is impacting them. The factories can offer holdbacks and other incentives to dealerships that would ease their doing this. Meanwhile, if the competitors' new models come to market before the G70 is priced and available, they have a clear advantage over Genesis. Until prices are set, their value is hypothetical.
There may be good reasons for Genesis not to have released pricing but I'm not persuaded that keeping their cards close to their vests to throw off competitors' marketing strategies is a major factor. But I could be wrong.
I do agree that issues with the dealership network are likely a substantial roadblock and it might impact the final Genesis pricing strategy. Genesis may be pushing for a fairly tight dealer profit margin (relative to what dealers are used to) by setting MSRP closer to what dealers pay for the cars. This would, in a sense, come closer to the Canadian fixed-price sales model by narrowing the range of actual sales prices in the US. The dealers may be balking at that plan and well may prefer more daylight between what they pay for the car and what the sticker price is.
If the dealers win on this, it could be bad news both for them and for Genesis. The brand's biggest advantage right now is value. If they can hold to their projections, it will be very, very hard to get more car for the money within the sports sedan segment. As the price creeps up, that will be less and less the case. There are other cars that I (and others) like as well or better. But right now, they seem to be priced higher, sometimes substantially higher. As the price gap between the G70 and its competition narrows, the Genesis looks less compelling as a choice for all the reasons (brand snobbery, etc.) that we've already discussed here so many times.
Clearly, the whole dealership issue is a mess. Genesis had better figure out a way to resolve it fairly quickly or it could really hurt them. To some extent, it already has.