devellis
Been here awhile...
- Joined
- Nov 20, 2017
- Messages
- 511
- Reaction score
- 204
- Points
- 43
- Location
- North Carolina
- Genesis Model Type
- No Genesis Yet!
That is very nice service. Sure makes it easy and pleasant.
Everything has a price. Does a Genesis dealer have the same markup as the Infiniti dealer though? We want the premium dealership service but so far it seems we've not had to pay premium prices. Are we willing to pay an extra $500 or $1000 to have that experience?
As for the car wash, both dealers I used do that even if you just got an oil change on your Accent.
When I bought both of my Infinitis, I requested pricing from multiple dealers via email. I got some very competitive offers and bought from the ones who offered the best deals. The dealer who delivered the car, gave me the vouchers, etc., was actually $2500 below the next best offer for precisely the same car (i.e., same VIN, not just the same model). All offers were well below MSRP. So, pricing was very good. I think where you take the hit is that if you get non-warranty service from them, the service is really good but it ain't cheap. For routine stuff like oil changes, replacing filters, etc., I go to a well established independent service group that typically price well under dealerships. If there's something they feel that they can't handle as well as a dealer, they'll tell you that. They'll even check to see if there's a technical service bulletin through dealerships and will let you know if something can be serviced for free through a dealer. They're a great outfit who've been around in this community for decades and have earned (and benefited from) a reputation for integrity.
Dealerships end up making a lot of money through their service departments and they're very eager to establish a relationship with customers. They know that people can get routine work done for less elsewhere so they try really hard to make it so convenient and pleasant that folks will come to them even if it costs somewhat more on each visit. My brother, who sold cars (Mercedes mostly) at an employee-owned dealership for a number of years, says that the service department is really the heart of the dealership and its success is cirtical. I think that's their primary incentive for bending over backwards to establish themselves as strongly service-oriented early in the relationship with their customers. I don't think they get that $500 to $1000 so much up front at the point of sale as over time at the service counter. I also think that's part of the equation with offering free service initially. Cars don't need much for the early years of their lives. If the customer gets into the habit of taking the car to the dealer under free service, when the program expires, they are likely to continue going to the dealer. that's when the profits start to roll in.
Local Hyundai/Genesis dealers were discounting aggressively on Genesis coupe a few years ago. I actually wish I bought one. More recently, that has stopped (for the G80). I think they discounted initially to get the new car established. I think they would be wise to do the same with the G70.
We don't yet know what Genesis will be charging for the G70. But if the reports in this thread prove to be accurate that release is iminenet, I guess we'll know fairly soon.