The article sited underscores some points I've noted over the past several months. The delays in the G70 release have cost them sales. People are getting tired of waiting and other cars from competing companies are showing up on dealers' lots while the G70 is mostly unavailable in the US, except for a few dealerships in only 8 of 50 states. And the models available at those dealerships are only a narrow slice of the various model combinations of the G70 that are potentially being turned out. Even if your state has a dealership, it may still be several hundred miles form where you live and they may not have the specific version of the G70 you're wanting. If you can't get the G70 you really want, that makes it a lot easier to forego a G70 altogether and consider a car from a different maker. Add the perception issue, of a company that seems unable to get its act together, and it all works against Genesis at a time when they're trying to establish a premium identity. They need to get issues settled in the states where things are still in limbo and speed up the process as best they can. Of course, they should have anticipated these problems and planned proactively long before now. But that ship has sailed.
It'll get sorted out eventually, but in the meantime, they've already lost some sales, the peak car-buying season has passed, and the competition will soon have new models and heavily discounted 2018 models on offer to tempt buyers away from the G70. I don't have any external pressures to buy immediately, so I'll wait around a while. But potential trades and investment portfolios (at least in the last couple of weeks or so) are losing value. That essentially increases the cost of buying a G70 now, as compared to what it would have cost had it been available sooner. Stocks well may recover to some degree but trade values will continue to decline. All these factors make the G70 progressively less attractive than it once was, given how strong a competitive advantage its value originally was on paper.
At some point, we all reach a point where we tire of waiting and just start looking at alternatives. I haven't reached that point yet and I hope North Carolina starts seeing some cars on the ground in the next few weeks. I specifically hope that the dealer I've been in touch with gets some cars, as I'd prefer to stick with them. But if we get too close to the holidays with no cars available, I might tire of waiting and just want the closure that buying something else would offer. I'm guessing I'm not alone. We'll see, I guess.