I intend to replace the V8 MB400E with the Genesis. Why would I pay MSRP $68730 for a comparable MB550?
- Quality? Sorry, Hyundai quality is currently much better than MB.
- Warranty? Nope, same story.
- Safety? MB has great reputation here but so does Hyundai and the
Genesis has all the latest safety technology.
- Design-Genesis is subjectively better looking than the 550E.
- Ride? For me that is THE question.
- Resale? TBD but only Lexus really shines here. Hyundai higher than US
brand cars.
- Prestige? Full size Luxury car buyers typically are a bit older and obviously have had enough success to play in this league. They probably got there by making logical vs. emotional decisions. I will be driving the car and not the neighbor or some guy I will never meet. The people I know and want to impress will be impressed once they get in the car. They know I've always had Mercedes and Lexus before. They will be impressed that I know value. People with money have it because they do not waste it unncessarily.
This whole arguement about needing a prestige brand name heritage is lame. It was used by the auto industry and magazines prior to the Acura launch. It reached fever pitch with the Lexus launch and lingered for a few years with the underwhelming response to the
Infiniti Q45. Marque luxury brands such as Jaguar have proven a name means nothing if the cars stink.
Infiniti has redefined itself with high quality cars that bundle extravegant luxury, near German handling and competitive pricing. I have to believe that Hyundai has benchmarked
Infiniti and Lexus and has learned this lesson. Compare the M45 interior to the Genesis.
VW failed with the Phaeton because they came in at the same price point and actually higher than some competition....
Another characteristic of the luxury car buyer is that many are entreprenuers that do not want to have the same car as everybody else. The "prestige " comes from having a unique car. A v8 Genesis fits the mold. They are sick of everyone having a MB or BMW now....