Genesis' ATP higher than BMW and Audi...

[YEH]

For July

Genesis - $60,096
Audi - $59,704
BMW - $59,378

Mercedes - $68,748 (Merc's ATP has been higher than usual)

Alfa Romeo - $48,211
Volvo - $55,756

Lexus - $51,490
Infiniti - $52,227
Acura - $45,702

Automobile Prices Hit All-Time High in July 2021; Purchase Incentives Continue to Drop

The average transaction price (ATP) for a new automobile in July 2021 hit a new record high in the United States at $42,736, according to the analysts at Kelley Blue Book. Transaction prices were...

mediaroom.kbb.com

ATP can vary a bit month to month depending on what sells/has supply, but Genesis' ATP was on par with BMW and Audi for June as well.

The addition of the GV60 should drop the down a little, but the additions of the electric G80 and GV70 and the new G90 should bump it back up.

The replacement for the G70 should also be seeing a significant price increase (making it more in line with the GV70).

 

[csu87]

audi and bmw seem higher than i thought with how many cheap cars they have. you can get into an x1/q3 or 2 series/a3 for under 40k where Genesis's cheapest model starts at 40k.

 

[YEH]

^ Mercedes has numerous lower end FWD models as well - CLA, A Class, GLA, GLB, etc.

Historically, BMW has been closer to MB (both being a good bit above Audi), but the chip shortage has played havoc with supply/what's available, so BMW's ATP has fallen whereas MB's ATP has surged (the new S Class and in demand G Wagon sales have helped in that regard).

While Genesis doesn't yet have a sub-entry model (the GV60 being the 1st but will be on the higher end of the price-scale due to being a BEV), Genesis doesn't have performance or PHEV variants to boost prices within segments.

Also, the current G70 (as well as the G90) are a good bit lower in price compared to the competition, but that should change with the next gen models (which should be getting electric variants as well).

 

[YEH]

Latest ATP nos. show Genesis increasing its lead over Audi, but not surprisingly, slipping behind BMW (usually, BMW's ATP Is higher than Audi's, so July's seems to be a blip out of the norm).

Genesis - $60k

Audi - $57.5k
BMW - $60k
Mercedes - $75.4k

Lexus - $53.3k
Infiniti - $52k
Acura - $48k