Genesis G90 gets more than 4300 orders in first 24 hours

[Sal Collaziano]

South Korea's leading automaker said on Tuesday that it has received a total of 4,342 pre-orders for the EQ900 sedan on the first day it started receiving orders, even though it hasn’t revealed the vehicle’s specific features yet.

The amount of pre-orders for the EQ900 (G90 in America) is nearly four times more than its predecessor Equus sedan, which received a total of 1,180 pre-orders when it came onto the market in February 2009, and is also more than the existing Genesis sedan, which received 3,331 pre-orders on its first day in November 2013.

“Considering that this is a full-size luxury sedan offered at high price ranges, this has been an unbelievable sales performance,” a spokesman of Hyundai Motor said. “We believe that the success of the existing Genesis sedan [which will be renamed G80 under the Genesis brand] has developed a decent brand power for Hyundai Motor, and our aggressive marketing strategies of Hyundai’s most recent high-end car technology and safety features … are working out well.” Read the full article.

 

[Huddleston]

Great news!!

 

[xiaphin]

Awesome. Looking forward to actually seeing the real specs.

 

[Huddleston]

Awesome. Looking forward to actually seeing the real specs.

same here, this car is being well received even by other enthusiasts so hopefully it lives up to the hype when people start taking delivery.

 

[Sal Collaziano]

Genesis Motors has such a great opportunity here - just like Lexus did in 1989...

 

[Mark_888]

I believe that the EQ900 pre-orders are for Korea . It is hard to know what this means without understanding the specifics of the Korean auto market. Also, a lot of pent up demand has probably existed for the next generation Equus, which is being released more than 1.5 years after the second generation Genesis.

 

[Sal Collaziano]

I believe that the EQ900 pre-orders are for Korea . It is hard to know what this means without understanding the specifics of the Korean auto market. Also, a lot of pent up demand has probably existed for the next generation Equus, which is being released more than 1.5 years after the second generation Genesis.

Yes, the EQ900 pre-orders are for Korea. And, yes - you do have a point.

 

[Huddleston]

Genesis Motors has such a great opportunity here - just like Lexus did in 1989...

This is exactly what I'm hoping for. Really rooting for Hyundai

 

[Sal Collaziano]

This is exactly what I'm hoping for. Really rooting for Hyundai

Is this NOT exciting?! I was too young to experience Lexus back then. Now I get a similar opportunity. I always root for the underdog because it's surprising when they win. I'm never going to cheer on a GT-R racing a Civic. Why would I? Who cares if the GT-R wins? Big deal. We all expected that to happen.

I also had high hopes for Infiniti and Acura. Acura REALLY dropped the ball - altogether. And I think Infiniti dropping the Q45 caused big problems for them as well. They're not too high on the totem poll either...

 

[YEH]

From how I see it, don't think the drastic increase in pre-orders for the EQ900 is due so much to pent-up demand, but that the EQ900 is just that much more attractive to buyers (a much more complete overall package) than the outgoing Equus (or even the 2G Genesis).

Is this NOT exciting?! I was too young to experience Lexus back then. Now I get a similar opportunity. I always root for the underdog because it's surprising when they win.

Rooting for the up an comer in the automotive industry is definitely more exciting; while I'm also an old GM fan, observing the attempted turn-around at Cadillac is fascinating (and even what Lincoln is trying to do w/ the new Conti).

Still root for my other faves (BMW and Porsche), but there's really not much to talk about aside from some complaints (used to really dislike the Porsche designs from about 19 yrs ago, but they are spot on now w/ the 911 and Cayman).

As for BMW, their designs, aside from the X5 and i8, are far from the clean, aggressive look they had from the '80s-90s; and they got too fat as well (but that's changing w/ the new BMWs starting with the 7 Series).

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[Mark_888]

From how I see it, don't think the drastic increase in pre-orders for the EQ900 is due so much to pent-up demand, but that the EQ900 is just that much more attractive to buyers (a much more complete overall package) than the outgoing Equus (or even the 2G Genesis).

That's pretty much the definition of pent-up demand, waiting for the much improved version of Equus based on the 2G Genesis. People have known that, ever since the 2G Genesis was announced, that the next gen Equus would be similarly improved.

 

[YEH]

^
Not really.

Pent-up demand usually arises from an auto-maker delaying a new gen model past the normal life-cycle time frame (we'll probably see some of that for the new LS).

The 1G Genesis was in production from '08 thru '13.

The 2G Equus will have been in production from '09 thru '15.

So basically a yr longer for the Equus which is immaterial, esp. considering that the 1G Equus had been in production for a staggering 11 yrs.

If anything, the 2G Equus should had seen a big spike in pre-orders/early sales due to such a long interval btwn generations.

Sometimes a new model is just that much more of an appealing package (and the 2G Equus was a good bit more appealing package than the 1G Equus).

The 2G Kia Optima was selling mostly in the 30k-40k range in the US.

However, w/ the 3G Optima, sales jumped to 85k and then over 150k as the start of US production allowed for greater supply - which is quadrupling sales.

I don't think anyone would say that the reason for such a high jump in sales btwn the 2G and 3G Optimas was due to pent up demand.

 

[Mark_888]

Not really.

Yes, really.

 

[martyk]

^
Not really.

Pent-up demand usually arises from an auto-maker delaying a new gen model past the normal life-cycle time frame (we'll probably see some of that for the new LS).

The 1G Genesis was in production from '08 thru '13.

The 2G Equus will have been in production from '09 thru '15.

So basically a yr longer for the Equus which is immaterial, esp. considering that the 1G Equus had been in production for a staggering 11 yrs.

If anything, the 2G Equus should had seen a big spike in pre-orders/early sales due to such a long interval btwn generations.

Sometimes a new model is just that much more of an appealing package (and the 2G Equus was a good bit more appealing package than the 1G Equus).

The 2G Kia Optima was selling mostly in the 30k-40k range in the US.

However, w/ the 3G Optima, sales jumped to 85k and then over 150k as the start of US production allowed for greater supply - which is quadrupling sales.

I don't think anyone would say that the reason for such a high jump in sales btwn the 2G and 3G Optimas was due to pent up demand.

I believe the 1G Genesis was in production from '09 thru '14 model years.

The 2G Equus will have been in production from '11 thru '16 model years.

Marty

 

[MathWiz]

The 2G Kia Optima was selling mostly in the 30k-40k units range in the US.

However, w/ the 3G Optima, sales jumped to 85k and then over 150k as the start of US production allowed for greater supply - which is quadrupling sales.

I don't think anyone would say that the reason for such a high jump in sales btwn the 2G and 3G Optimas was due to pent up demand.

2010 (2G) Optima - From Blah

2011 (3G) Optima - To Wow is that a Lexus

It was just a much better product, people who had never thought of Kia were going into showrooms and finding a lot of car for the $

Charles

 

[YEH]

Yes, really.

Just b/c you keep asserting something doesn't make it so.

I believe the 1G Genesis was in production from '09 thru '14 model years.

The 2G Equus will have been in production from '11 thru '16 model years.

Marty

You are talking about model years (MY) whereas I'm talking about actual years in production.

Manufacture of the 2G Equus has already stopped, so won't go into 2016.

I misspoke as manufacture of the 1G Genesis started in Dec. of 2007, but there is some ambiguity as to whether full-scale production started in Dec. or Jan. of 2008.

Either way, the 1st KDM Genesis was for the 2008MY (which is why I didn't go by MY, as it differs for markets).

2010 (2G) Optima - From Blah

2011 (3G) Optima - To Wow is that a Lexus

It was just a much better product, people who had never thought of Kia were going into showrooms and finding a lot of car for the $

Charles

And that was exactly my point.

The 2G Optima was doing one-fourth of 3G sales not b/c there were all these buyers waiting for the 3G (which they had no idea what it would look like, much less drive like), but b/c the 2G Optima wasn't particularly appealing or exciting in any way.

The 3G sold on its own merits and brought in an entirely new customer base for Kia.

That's why the 3G Equus/EQ900 got a good bit more pre-sales than the 2G Genesis; it's more compelling of a vehicle.

Supporting this is Hyundai stating that 60% of the pre-orders were to private individuals and that they are tilting to younger buyers than before.

 

[MathWiz]

And that was exactly my point.

The 2G Optima was doing one-fourth of 3G sales not b/c there were all these buyers waiting for the 3G (which they had no idea what it would look like, much less drive like), but b/c the 2G Optima wasn't particularly appealing or exciting in any way.

The 3G sold on its own merits and brought in an entirely new customer base for Kia.

My daughter has one, I swapped the 17" factory silver wheels for the 18" chrome wheels from the EXL for $500, totally changed the look of the car.

It is a very nice car, but I am 6 6", I need a little more room.

Charles

 

[Mark_888]

Just b/c you keep asserting something doesn't make it so.

Just because you don't understand that there can be many reasons for "pent-up" demand, doesn't make your explanation any better.

There was obviously "de facto" pent-up demand, simply based on the number of pre-orders.

 

[Sal Collaziano]

My father just bought a new Optima as well. An EX. He loves it. It's more refined than the previous generation...

 

[YEH]

My daughter has one, I swapped the 17" factory silver wheels for the 18" chrome wheels from the EXL for $500, totally changed the look of the car.

It is a very nice car, but I am 6 6", I need a little more room.

Charles

Nice that your daughter has the nicer rear/taillight design before they ruined it w/ the MCE.

My father just bought a new Optima as well. An EX. He loves it. It's more refined than the previous generation...

From everything I have heard, a good bit more refined than the prior gen (aside from the sheetmetal, imo) and like the interior/dash layout design a good bit better.

Currently, it's Alex on Auto's fave pick in the segment (the Sorento is also his fave within its segment) w/ the other top contender being the Sonata hybrid (so the new Optima hybrid should trump the Sonata hybrid).