Genesis on sale date?

[bigdaveinomaha]

I haven't heard anything from Genesis or the auto mags lately about any Genesis G90 on sale date. Even the Genesis website is still the same from the launch date. Anyone have any ideas when we'll finally see something like an online configurator or when we'll see inventory start to show up here in the USA?

 

[balfor]

I think I read somewhere "summer 2016" so I would assume the car is on sale at the latest in September but probably July/August.

What is odd though is I thought we would see some press reviews by now. The car is out there in the auto show circuit yet the auto press does not seem to have any to review. I would think we will start to see some reviews very soon if the car is supposed to be available for retail delivery this summer. After all is it only 6 weeks or so until june!

 

[turnne]

any info on the price in the United States?


Warren

 

[bigdaveinomaha]

I think I read somewhere "summer 2016" so I would assume the car is on sale at the latest in September but probably July/August.

What is odd though is I thought we would see some press reviews by now. The car is out there in the auto show circuit yet the auto press does not seem to have any to review. I would think we will start to see some reviews very soon if the car is supposed to be available for retail delivery this summer. After all is it only 6 weeks or so until june!

I was wondering the same thing about no press reviews in the US. I'd expect this thing goes on sale here very soon but haven't heard a peep from any of the auto mags. I'm really curious to see what the reviewers think of the TTV6.

 

[srobak]

I was told end of July and right around $77,000 loaded.

 

[PMCErnie]

I was told end of July and right around $77,000 loaded.

You were "told?"

 

[srobak]

I know some guys at the HMA office & warehouse in North Aurora. They all drive G2's with MFG plates.

 

[jsmit86]

I live in Elgin, and one of the service execs lives in our subdivision. He was driving an Equus about 6 months before the official launch. I cannot recall his name, but we talked a bit when I had my '11 Sonata.

 

[srobak]

Yep... I will be making regular passes through the lot to see when a G90 appears. I am sure it wont be long

 

[8spd]

I know some guys at the HMA office & warehouse in North Aurora. They all drive G2's with MFG plates.

Cool pictures. Thanks for sharing.

$77,000 is not unreasonable, still a bit too high for the Genesis brand at this point in my opinion. More important will be if Hyundai brings lower trims (e.g. 3.3L TT V6) and how these trims are equipped and priced.

You can't build a dedicated Genesis brand if the dealerships aren't willing to participate. The dealerships aren't willing to participate and build separate showrooms/dealerships if the Genesis branded cars aren't priced to move.

They really should learn from their Genesis sedan (G80) pricing, which is not terribly priced. But the market is just not responding well, thus a flee of executive lease that we see here.

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[jsmit86]

Note that the none of the Hyundai corporate guys have wings on the trunk.

 

[srobak]

Cool pictures. Thanks for sharing.

$77,000 is not unreasonable, still a bit too high for the Genesis brand at this point in my opinion. More important will be if Hyundai brings lower trims (e.g. 3.3L TT V6) and how these trims are equipped and priced.

Actually - it is more than 30k less than an identically equipped 7 series. At 77k & considering the warranty - it is a bargain. Just as the 53k sticker on the G2 is vs. an identically equipped 5 series a bargain at 22k less. If you do a 1 to 2 year old CPO you should be able to get into it for 50-55k.

You can't build a dedicated Genesis brand if the dealerships aren't willing to participate. The dealerships aren't willing to participate and build separate showrooms/dealerships if the Genesis branded cars aren't priced to move.

This is part of the deal with taking on the brand. They will be required to build a standalone dealership. They may not be in the same lot, or even close to each other - but you will be finding them around for sure.

They really should learn from their Genesis sedan (G80) pricing, which is not terribly priced. But the market is just not responding well, thus a flee of executive lease that we see here.

Not sure why you think they aren't selling "well"... but I saw them all over the place when I was in Houston a year ago and also in LA a month ago. They weren't doing good in the upper midwest until recently.

Note that the none of the Hyundai corporate guys have wings on the trunk.

They don't own them. Hyundai does. They are all 15's and 16's.

 

[jsmit86]

The "no wings" on the trunk comment was not meant as any kind of knock. As expected, Hyundai is promoting the brand. The wings will arrive with the G80.

 

[8spd]

Actually - it is more than 30k less than an identically equipped 7 series. At 77k & considering the warranty - it is a bargain. Just as the 53k sticker on the G2 is vs. an identically equipped 5 series a bargain at 22k less. If you do a 1 to 2 year old CPO you should be able to get into it for 50-55k.

This is part of the deal with taking on the brand. They will be required to build a standalone dealership. They may not be in the same lot, or even close to each other - but you will be finding them around for sure.

Not sure why you think they aren't selling "well"... but I saw them all over the place when I was in Houston a year ago and also in LA a month ago. They weren't doing good in the upper midwest until recently.

They don't own them. Hyundai does. They are all 15's and 16's.

As far as the brand is concerned Hyundai isn't BMW is it? Besides, very few actual brand new 7-Series buyers will be cross shopping the G90. Maybe people in the market for a used 7-Series and S-Class will be swayed. Let's face it, many 7-Series and S-Class buyers wouldn't want to be caught dead in a "Genesis" let alone buy/lease one no matter how much cheaper the Genesis is.

Like I said, they gotta pay their dues first. Go after Volvo S90 buyers that want a bit more space. CT6 buyers wanting a bit more user friendly tech. Used 7er and S-Class buyers looking for a warranty and latest tech. Q70L buyers that want a proper luxury car interior.

Currently Hyundai sells about 30,000 Genesis Coupe & Sedan combined and about 3000 Equus on top of that in the US. At such volume how many Genesis dealerships can that support?

The double-edge sword of dedicated dealerships is that there will be many areas without a Genesis dealership representing the brand. How will Hyundai handle that problem? Give up on that area? Let Hyundai dealership sell Genesis cars?

Hyundai can price the car however they want, will they be able to move them without massive rebates and discounts is another matter altogether. Cadillac thought they had pricing power with the new CTS, boy were they wrong about that. Pricing mistakes happen all the time in the automotive industry, but you don't want that to happen when you are trying to launch a new dedicated luxury brand!

I hope Hyundai can pull this one off and it will be one impressive feat. But if they let ego or over confidence to cloud their judgement, then who knows.

 

[srobak]

As far as the brand is concerned Hyundai isn't BMW is it?

It's a lot closer to it than anything else that far out of their price bracket is.

Besides, very few actual brand new 7-Series buyers will be cross shopping the G90.

Well, I am one of those "very few"... and I am not alone. I have had 2 7's and my G2 actually beat out the 2 year old 7 I was looking to buy at the time. While it is true (as stated in another thread) that several would-be 7 series owners have plenty of money to throw around... there are also several who are not in that position - and are still value & bang-for-buck conscious. In that regards - the G90 is going to be practically impossible to beat when it comes in fully loaded at even less than what an entry 7 will cost. Now add in the value of a warranty that BMW will never be able to touch with a 10 foot pole and a significantly better depreciation slope. Only a fool or someone who truly has no concept of money & value would pass up the opportunity to save 25-35%

many 7-Series and S-Class buyers wouldn't want to be caught dead in a "Genesis" let alone buy/lease one no matter how much cheaper the Genesis is.

Their loss, then. And you know what they also say about some with money and their brains...

Like I said, they gotta pay their dues first.

I believe that's what has/is being done with the G2. The G1 & Equus went after the brands you mentioned, and now with the Genesis marque & G90 it can & should set it's sights on the 7, S & A8.

Currently Hyundai sells about 30,000 Genesis Coupe & Sedan combined and about 3000 Equus on top of that in the US. At such volume how many Genesis dealerships can that support?

The number of Genesis (genesi?) went up substantially after the redesign - and the coupe will certainly see a major uptick in sales after that is redesigned. The introduction of the G90 is a huge step up in class and appeal over the Equus and will also see a significant uptick in sales as a result. Something to also consider - last year only 9000 7 series were sold in the US. Now - let's remember that your average BMW dealer sells not just the large sedan, but also mid-size and smaller ones, not to mention SUVs. These are all things that Genesis will be doing as well. You cannot rest the entire company on 1 or 2 models - especially if you are coming in to the budget conscious consumer who wants a lux ride.

The double-edge sword of dedicated dealerships is that there will be many areas without a Genesis dealership representing the brand. How will Hyundai handle that problem? Give up on that area? Let Hyundai dealership sell Genesis cars?

I would imagine the same way that BMW, Merc and Audi handle it. They are usually only located in high population regions with substantial average incomes. The cheaper brands - like Hyundai - will be more prominent in smaller areas and/or with lesser average incomes. This isn't anything new in the realm of auto sales.

Hyundai can price the car however they want, will they be able to move them without massive rebates and discounts is another matter altogether. Cadillac thought they had pricing power with the new CTS, boy were they wrong about that. Pricing mistakes happen all the time in the automotive industry, but you don't want that to happen when you are trying to launch a new dedicated luxury brand!

The Genesis models are coming in at the right price points. A nice step up over cars like the Sonata at prices considerably cheaper than a 5, 7, E, S, A6 or A8 prices - while offering much better warranties and far better value as well as the same class of luxury and gadgets.

I hope Hyundai can pull this one off and it will be one impressive feat. But if they let ego or over confidence to cloud their judgement, then who knows.

It is no different than Nissan, Toyota or Honda having accomplished similarly. Perspectives and adoptions do change over time. 10 to 20 years ago you would be hard pressed to find 5 cars out of every 100 that were Hyundai or Kia. Today they are everywhere, and Hyundai alone is out-selling even Honda and Toyota. It will take time for sure, but the Genesis name will make it's mark just as Lexus, Ifiniti and Acura have.

 

[jsmit86]

srobak -

Great post! I share your view that the new Genesis brand should and can target BMW and the other brands mentioned above. They will need to step up the customer experience to do so. Hyundai has indicated as much. It will be interesting to see how they execute that.

 

[turnne]

Actually - it is more than 30k less than an identically equipped 7 series. At 77k & considering the warranty - it is a bargain. Just as the 53k sticker on the G2 is vs. an identically equipped 5 series a bargain at 22k less. If you do a 1 to 2 year old CPO you should be able to get into it for 50-55k. .

and the G90...from what I see...doesn't have the finishes or the feature set of the 7 series

You also have to take into account how greatly the cars are discounted. That 53K G2 sticker probably means a $40K transaction price

In no way will you be able to get a competing car near that sticker price for anywhere near that much of a discount
My point here is that..Hyundai sells these cars for what the market will bear
Being the cheapest will always garner you some buyers
Keep in mind that several of the sales leaders , in this class, by a longshot are the most expensive

I dont see a 2 year old CPO car being worth anywhere near $50K
After its been in the market and inventory is readily available
I speculate we will see numbers like the Equus..ie..$20K off sticker as a new transaction price and 2 year old CPO's being about 50-55%($38K-42K) of the original $77K sticker

Take a look at this chart
http://www.goodcarbadcar.net/2011/01/hyundai-genesis-sales-figures.html
It really puts in perspective how many people are still choosing the higher priced German alternatives in significant numbers

Warren

 

[turnne]

srobak -

I share your view that the new Genesis brand should and can target BMW and the other brands mentioned above. They will need to step up the customer experience to do so.

They are going to have to get really serious...and have "Lexus" like outlets in the United States
and dont forget brands like Cadillac who are putting out entries...some well regarded...right at the same price points at the Hyundai products
The CT6 is about right at the same price point as the G90

Both brands have something to prove and are trying to change their image

Warren

 

[8spd]

...
Take a look at this chart
http://www.goodcarbadcar.net/2011/01/hyundai-genesis-sales-figures.html
It really puts in perspective how many people are still choosing the higher priced German alternatives in significant numbers

Warren

It is a bit like having opinions on stocks. No one can predict the future, but one can certainly make educated guesses. I tend to agree with your view when it comes to the market position and future resale value of the Genesis brand.

Hyundai is also making a stretched version of the G90 (aka EQ900L) that is targeting the Mercedes-Maybach in size. Hyundai is targeting the physical dimensions and feature sets of A8/7er/S/LS. The ambition is there, but the brand is obviously not there yet.

By the way, some of the Genesis sedan sales were actually ZipCar rentals in Canada. Just wanna point that out and the interior wear and tear looks rather rough for a 1 year rental in my opinion.

 

[srobak]

and the G90...from what I see...doesn't have the finishes or the feature set of the 7 series

*boggles* Then you haven't taken a very good look at the G90. Other than pulling itself out of the garage, ridiculous hang-gestures to answering a phone (instead of tapping a button on the steering wheel... really?) and spritzing vanilla stink into the cabin on demand - the G90 offers every bit of trim, finishing, comfort and featureset that a well-decked 7 does. At more than 30k in difference to miss those few "features" (things that BMW is now doing simply because they have run out of practical things to put into the barge) - I will take the G90 all day long. And this is coming from a 2x 7 owner and "fanboy" - if you must label.

You also have to take into account how greatly the cars are discounted. That 53K G2 sticker probably means a $40K transaction price

Ok - I have to ask if you actually have G2, G1 or an EQ - because that just doesn't make sense. You couldn't get those kinds of discounts unless it was a CPO - or in the case of the Equus when it sat on the showroom floor for 2 years, only having been demo'd a few times. Lets face it - both the G1 and the current Equus leave a lot to be desired in terms of design and interior. They were already dated when they came out... but it was part of the learning curve that Hyundai was undergoing to break into the lux market. The G2 fixed 95% of that and sales have taken off as a result. The G90 does very much the same vs. the Equus and I am confident the results will be quite good vs. the Equus.

I dont see a 2 year old CPO car being worth anywhere near $50K
After its been in the market and inventory is readily available
I speculate we will see numbers like the Equus..ie..$20K off sticker as a new transaction price and 2 year old CPO's being about 50-55%($38K-42K) of the original $77K sticker

Again - the Equus only sees this when the car has been sitting around the showroom for almost 2 years. It's going to be a lot easier to sell a G90 for a lot more money even if it does sit on the floor for a while than it has been for the Equus. Considering 1st-year depreciation on the G2 has only been 22-25% and the 7 series has been a full 33-35% with 2nd year being 49-51% - that puts the G2 on track for only a 33 to 35% depreciation on year 2. Much better value retention - and puts a year 2 G90 CPO right at 50k.

Take a look at this chart
http://www.goodcarbadcar.net/2011/01/hyundai-genesis-sales-figures.html
It really puts in perspective how many people are still choosing the higher priced German alternatives in significant numbers

Yeah - but there is a whole other set of factors that goes into that. You cannot expect a new design to come on the market from an unknown entity in the market segment and just suddenly take a huge chunk out of the established purchase base. It will make a scratch sure... quite possibly even a small dent... but the proof will be in the pudding only after a bit of time. Take the Sonata vs. the Accord and Camry as an example. Used to be the latter 2 were king... now while they still both do quite well, the Sonata has taken a sizable bite out of their market share. In time - the Genesis line will do this to the luxury mid & full size markets as well.