Genesis Sales

[Genesis BoxMan]

Although I’m new to this forum, I’ve owned a G80 5.0 and currently drive a 2018 G90 5.0. I’ve owned since 1993 a variety of Lexus’ and also own a 2013 Mercedes Benz SL.

From a product and quality perspective, I’d say the Genesis product line is = or > vehicles from Lexus, Mercedes, Audi, Acura, Inifinity and other high line vehicles. Each brand has their client target audience. I really liked my 2008 Lexus 460L and believe my G90 meets or exceeds the satisfaction I had with the 460L.

The 2018 Lexus LS500 I test drove does not meet my driving metrics as I liked the ride of the 2008 model better than the 2018 model.

From a strategic perspective, Genesis has their game plan well defined with a good go-to-market commercial strategy. They just ran into a few government issues they need to get resolved so each state can get their franchise license to sell the vehicles.

On the sales/service side, each dealer has to commit capital to build a stand alone Genesis dealership (preferred option). With only 3 models available at this time, I’m sure dealer principals don’t want to make the investment without at least 5 or 6 vehicles in their product line-up. My take from a pure service perspective, Lexus Is the gold standard while Mercedes is still trying to play catch up Lexus.

I’ve had great service from my SOCAL Genesis dealer. I don’t care if they give me a HYUNDAI vehicle as a loaner as what’s important to me is the high quality service the dealership provides. I would like to say thanks to the forum moderator and members who helped me learn more about Genesis over the past few years.

 

[TurtleBoy]

On the sales/service side, each dealer has to commit capital to build a stand alone Genesis dealership (preferred option). With only 3 models available at this time, I’m sure dealer principals don’t want to make the investment without at least 5 or 6 vehicles in their product line-up. My take from a pure service perspective, Lexus Is the gold standard while Mercedes is still trying to play catch up Lexus..

They announced in September that they are dropping the requirement for separate buildings/service areas. They are allowing separate showrooms within an existing Hyundai dealership.

"Genesis would like dealers that stick with the brand to set up stand-alone showrooms, but it is not required and not all are expected to make the investment. Raphael says the first dedicated stores should begin to appear within a couple of years."

Genesis to Mark New Phase With Repositioned U.S. Dealer Network

 

[bthor]

Hopefully you will see more and more of them. In case you are interested, here are the dealers that currently have 2019 inventory.

I've got to figure out which rockpile your in & turning over. You do come up with some good info. thx b

 

[glennk]

Not sure why they don't have a separate Genesis area. There you can find Sales and a Service Concierge (whom would take your car to the Service bays...no reason to wait with Hyundai customers).

 

[g_356117]

I looked for NJ Genesis dealers, found 5, and maybe a total of 6-8 G90s. One dealer had none! Not looking too good. I was thinking of targeting a fall 2019 purchase of a 2017 figuring that as 2020s came out and the car was "officially" 3 years old it might be available used for about 1/2 MSRP. This depreciation is not too unusual for a luxury car, but I'm now wondering if this is flawed logic with such a seemingly limited production car.

Quite some time ago I was lusting for what was called an Audi V8. So long ago I can't even remember the model years, but I had to give up the quest after I discovered that very few as in hundreds, were either made or made it to the US.
Starting to wonder if the G90 is going to be a similar Unicorn.

 

[CEOengr]

A very well put summary of "lack of sales".

 

[Gene2]

No 2019's in State of Arizona

 

[TurtleBoy]

No 2019's in State of Arizona

Actually three dealers have the 2019s in Arizona according to either their web sites, cars.com or genesis.com. They are Genesis of Gilbert, Genesis of North Scottsdale and Genesis of Yuma.

 

[Gene2]

Appears you are right now, as of last Friday no one had any.
Couldn't find any in Yuma, But Earnhardt of Gilbert and Earnhardt of North Scottsdale
are the only places I now see any.
Maybe Earnhardt is going to be the dealer for the area.
Might be interesting as Miller Genesis and Chapman Genesis is trying to be a dealership also

 

[AIR23MJ]

Earnhardt Scottsdale got a shipment in yesterday so go check them out this weekend. I'm told the one I requested will be in next week.

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[TurtleBoy]

Appears you are right now, as of last Friday no one had any.
Couldn't find any in Yuma,

Yuma was actually the first dealer in the state of Arizona to get the 2019s, I think it was about 2 weeks ago. They have three right now according to Genesis.com, no G70s though.

Yuma Inventory

 

[Gphil7]

I was wondering why New York doesn't have no 2019's but New Jersey do. Now I know why

 

[TurtleBoy]

I was wondering why New York doesn't have no 2019's but New Jersey do. Now I know why

They have had some for about a month now but they are all upstate:

Genesis of Amherst
Genesis of Queensbury

 

[Gphil7]

My bad I meant the NYC area and the closest would be NJ but thanks for the correction.

 

[encantotom]

earnhardt in scottsdale has some g70's

tom

 

[Ormond]

@MyCorvette I had to post regarding the luxury car sales. I switched from a S550 to a Tesla. The price was within $10,000 difference. The Tesla isn't "traditional" luxury, but there is price overlapping.

 

[MyCorvette]

Understood.

However price partially overlapping does not mean they should be categorized as same class of cars. For example a fully loaded Toyota Camry is way more expensive than a base BMW 320i, but no way Camry should be considered the same class as BMW 3 series.

@MyCorvette I had to post regarding the luxury car sales. I switched from a S550 to a Tesla. The price was within $10,000 difference. The Tesla isn't "traditional" luxury, but there is price overlapping.

 

[YEH]

@MyCorvette I had to post regarding the luxury car sales. I switched from a S550 to a Tesla. The price was within $10,000 difference. The Tesla isn't "traditional" luxury, but there is price overlapping.

The Model S nowhere comes close to the interior luxury of the S Class (as so much of the $$ is for the battery pack); and one can make an argument that the top E Class trims also have better interiors.

That being said, one can also make an argument that not even the 7 Series is a true S Class competitor.

 

[YEH]

They announced in September that they are dropping the requirement for separate buildings/service areas. They are allowing separate showrooms within an existing Hyundai dealership.

"Genesis would like dealers that stick with the brand to set up stand-alone showrooms, but it is not required and not all are expected to make the investment. Raphael says the first dedicated stores should begin to appear within a couple of years."

Genesis to Mark New Phase With Repositioned U.S. Dealer Network

Always thought it was a bit unfeasible to require the build-out they were asking for smaller markets.

But that may have been a ploy to cut down on the # of dealerships willing to go forward w/ Genesis.

W/o the requirement dropped, not a surprise that Genesis ended up w/ 400 interested dealerships (a lot more than what they had wanted); would not be surprised that lawsuits were the reason why they dropped the build-out requirement.

Having said that, Genesis should still require a separate Genesis building (showroom and customer lounge) een if it shares a lot and service bays w/ a Hyundai store and require a separate Genesis dealership for the major markets.

But this is easier said than done.

Lincoln has had issues in requiring their CA franchisees to build-out separate dealerships/

Calif. dealers to Ford: Don't punish us for not building separate Lincoln stores

Ford's Lincoln brand this yearasked its dealers in the top 30 U.S. luxury marketsto construct standalone stores, citing oftentimes higher sales figures for those stores and surveys that indicate luxury customers prefer buying in their own dedicated space.

"As part of its transformation plan, Lincoln is making changes to the 2019 Lincoln Commitment Program, asking dealers in the key luxury markets to shift to brand exclusive facilities," Lincoln said in an e-mailed statement.

"This change is driven by research that show nearly 80 percent of luxury clients prefer to shop for luxury vehicles in a brand exclusive environment and is designed to enhance the luxury client experience and drive growth for Lincoln. The National Lincoln Dealer Council has been included in these discussions over the past 12+ months, and have provided their support."

But the California association calls the policies "egregious" following past encouragement for dealers to spend millions of dollars to build dual Ford-Lincoln stores and because Lincoln's market share in California at 0.3 percent fails to justify constructing a separate facility, given low sales figures and the high cost of land in the state.

California law restricts automakers from prohibiting dealers from maintaining separate sales and service operations for multiple brands at the same facility, prohibits automakers from requiring dealers to build standalone stores if doing so would be unreasonable given all existing circumstances including economic conditions and prohibits manufacturers from "coercing dealers into engaging in acts that are prejudicial to their dealers by threatening to terminate agreements with their dealers," according to the letter.

The last part explains a lot.

It says that of the about 38 Lincoln dealers in California, about 33 operate dual Ford-Lincoln dealerships, meaning an anti-dualing policy affects most California Lincoln dealers.

Changes for top markets

Of Lincoln's about 150 dealers in the top 30 U.S. luxury markets, nearly half have built or have started to build exclusive stores on their own.

It has asked the remaining 78 dualed dealerships in the top luxury markets to commit by July 2019 to build a standalone store that would be completed by July 2021.

 

[TurtleBoy]

My bad I meant the NYC area and the closest would be NJ but thanks for the correction.

In case you haven't seen it, the G70s are now out on LI in Hicksville and West Islip. They should be showing up soon on Brooklyn and Centereach.