I would happily pay $350 to get Android Auto retrofitted to my 2015 Genesis "Ultimate" - the navigation system data and route finding as well as the voice recognition ability in my car is utter crap (my 2005 Audi A6 was better on both fronts, so was my 2013 Chrysler 300C), and apparently to get that working a little better I need to fork over $219 ($149 when on sales just before a new version comes out) every time they update the maps. Google Maps is better (route finding), and always up to date, and free.
Add to that the fact that they removed the ability to add "Apps" to the BlueLink (or whatever that's called) and the "Ultimate" doesn't seem so ultimate anymore.
It's very disappointing that the people who paid a premium for the Ultimate trim are apparently getting the shaft on this. I lease my current Genesis, and if this keeps up I'll go back to another brand that cares more about it's customers.
That's my point of view, and I really don't care that other people don't mind that they are getting treated worse than the customers who purchased a Base model for a significantly lower amount of money. If the stuff in my car was working as expected (navigation and voice recognition), I wouldn't mind as much - but the technology in my "Ultimate" spec vehicle doesn't feel ultimate at all - Android Auto fixes most of that (I rent Sonatas with Android Auto every other week - so I have some experience with that).
If Hyundai wants the Genesis experience to be a "premium" experience, they should take care of their best customers (i.e. the ones that purchased the more expensive vehicles - Equus and Genesis Ultimate) first. That's what my airline does - frequent fliers and business/first class passengers are given better treatment than people who purchased the lowest fare tickets - better seats, better food, better in-flight service, early boarding, lounge access, etc. That's how you build loyalty and encourage people to be repeat customers. I lease a new vehicle every 2-3 years - if this experience continues it will not be a Genesis.
Exactly how I feel also.