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how many people have the ultimate package

Just watched a video review on the new sport. 9.2" screen and apple car play...is this not something we can upgrade to via a software update?
 
Have the ultimate.
 
I don't think we have to wait much past 2019 before car makers realize they are out of their league when it comes to firmware. Since almost all of it now resides in the head unit, it makes sense that a mfr would contract an organization that does this for business. Volvo went with Google. Ford is entangled with Microsoft. Nissan and Toyota are part of an industry coalition called AGL (Automotive Grade Linux).

But the real problem is the automobile dealers associations in the USA who demand they get a cut for software updates (and got a provision for just that in their last negotiations with the industry), preventing OTA (over the air) updates until there is some way in which they still get their cut. Which will never happen. Dealers could make it very painless, but they won't. It will just be expensive. Tesla got away with it because they were already dialed out of the dealer network, not able to even sell cars in some states, so OTA was a great way for Musk to demonstrate the future--the future without the automobile dealership we know today.

On the upside, by then many media options will be available, and more because the owner will be able to add them. It will have the ability to expand its storage capacity to hold even the largest media collections.

I agree. I find it absolutely stupid that all the car makers are all trying to design and develop their own custom interfaces, and develop software for them, even if most of it is based on open source standards. They don't patch or release feature updates for previous years models except in the most rare circumstances. On the other hand a large population of the world have devices in their hands to their own liking and preferences. These little electronic wonders are routinely maintained and updated by their producers. New features are released all the time. If you want to change formats or like a different one they are not so cost prohibitive that you can't just go get another, Why in the world have car makers not come up with a way to allow people to basically just tether their Phone to their car. Just make the display in the vehicle replicate the screen of the device. Let the phone do the logic and just have the car act as a touch screen interface. How often are nav maps in cars updated by owners?? How often is google maps updated?? It is really stupid for Car makers to not let the better technology win. Just get me a dock to drop my phone in and display it on my car screen!
 
I can remember when if you wanted a phone that was integrated into your car you had to buy it as an option from the car manufacturer and at an outrageous cost. That took years to change. Car manufacturers hate to give up end to end control. Nothing has ever been upgradable, year to year. Right now there are no integration standards for dashboard controls. Appleplay goes a very short way to that end. It will probable evolve but I am not seeing it for another decade.
 
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