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Hyundai brand reputation

Thread author Simonwpb
Start date Jul 22, 2008
Tags

brand hyundai reputation

sandy

Registered Member

Nov 5, 2008

Great discussion and observations. I find it particularly interesting as I spent my career at a top 5 Mad Ave ad agency including work on many new product introductions (some were even successful) and debates like this went on every day. For some insight into Hyundai's thinking, here's an article based on an interview with Hyundai's VP for Product Development that ran in the 8/21/08 edition of the International Herald Tribune. Whatever your point of view on how Hyundai should be marketing the Genesis, you will find support for it here: http://www.iht.com/articles/2008/08/21/business/auto.php

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