Hyundai reveals Prada edition Genesis ahead of Seoul debut

[Sal Collaziano]

Filed under: Sedans/Saloons, Marketing/Advertising, Hyundai, Misc. Auto Shows, Special/Limited Editions

Hyundai Genesis Prada - Click above for high-res image gallery
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The devil may wear Prada, but what does he drive? Playing the field, the Italian fashion house has jumped into bed with both Audi and Hyundai for its foray into the automotive sphere. The outcome of Prada's venture with Audi has yet to be realized, but Hyundai has revealed this special edition Genesis Sedan it developed with Prada, previewed last November, for debut at the upcoming home-market Seoul motor show.

The Genesis Prada you see here is a one-off, painted a matte-finish purplish-blue with a white "saffiano"leather interior featuring illuminated floors and door panels, along with 20-inch wheels and an "outer antenna with edge shape." It's one of three distinct versions that will be auctioned off for charity, so don't go looking for your own designer edition down at the local Hyundai dealership. Details in the press release after the jump.


Gallery: Seoul 2009: Hyundai Genesis Prada



[Source: Hyundai]Continue reading Hyundai reveals Prada edition Genesis ahead of Seoul debut

Hyundai reveals Prada edition Genesis ahead of Seoul debut originally appeared on Autoblog on Tue, 31 Mar 2009 14:40:00 EST. Please see our terms for use of feeds.



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[Mark_888]

I thought the Genesis cashmere interior would be hard to keep clean, but that is ridiculous.

 

[hizzay]

its a little overkill but definately is a cool thing

 

[Sal Collaziano]

I like the white interior quite a bit...

 

[jwaters943]

I think it's quite tasteful actually. Sure, the white would be hard to maintain, but at least there is no white carpeting. The matte finish (actually, it looks like a satin finish to me) paint looks quite nice.

 

[njohnson]

Love the paint. Interior as stated way too hard to keep clean. I have a hard enough time just wearing a white shirt and keeping it clean.