Lack of Equus Info?

[Vlad92]

Does anyone else think it strange that there is so little information out there for a car that is supposedly going on sale in 4 months? I was in Chicago at the auto show last weekend and had a good look at the Equus and liked it very much. After checking out the car I spent a good 30 minutes just sitting nearby and observing reactions of people upon seeing the Equus. Was very interesting to see how surprised people looked. Was told by the reps there that the Equus is still on track for June. After getting home I checked at all three local dealerships and got pretty much the same story... no info, no knowledge, no nothing.

If I was a betting man I'd say there is no way June is going to happen (at least here in Nebraska!)

 

[TJPark01]

My understanding is that they've all been spoken for.

 

[ShawShank]

Yeah, and the other crazy thing is that I called a local dealer the other day and the SALES person who i talked to had no idea what an EQUUS was. She didn't know what I was talking about. She had to put me on hold and get someone else to assist me and even then, that person didn't have any valuable info. I love the car tho.!!!!

 

[Mark_888]

I don't think it is strange at all. The details of most new car launches are kept quiet until the car becomes available. Part of the reason is for competitive purposes, but mainly because they want the ability to make last minute changes to things like pricing.

 

[TJPark01]

Yeah, and the other crazy thing is that I called a local dealer the other day and the SALES person who i talked to had no idea what an EQUUS was. She didn't know what I was talking about. She had to put me on hold and get someone else to assist me and even then, that person didn't have any valuable info. I love the car tho.!!!!

It's also very common for the customer to know more about the cars then the sales people. The buyer has researched the product to death, while the sales person probably knows the bare minimum. He looks at it like a commodity, you look at it like as a massive allocation of capital.

 

[Dimitry]

It'll start under 60k

The Equus will be offered in 2 models/trims -

Equus (5 Passenger)
Equus Ultimate Package (4 Passenger)

POWERTRAIN & CHASSIS
4.6L DOHC Tau V8 Engine
6-Speed automatic transmission with SHIFTRONIC
Electro-Hydraulic Power Steering (EHPS)
Electronically Controlled Air Suspension (EAS)
19" chrome alloy wheels with P245/45R19/P275/40R19 tires
Dual exhaust integrated with rear bumper

SAFETY FEATURES
4-Wheel disc brakes with Anti-lock Braking System (ABS)
Vehicle Stability Management (VSM) system w/ collision warning
Electronic Stability Control (ESC) with TCS and Brake Assist
9 Airbags: Advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags
Electronic active front head restraints w/ power controls
Advanced motorized front pre-collision seatbelt pretensioners
Lane-departure warning system (LDWS)
Smart Cruise Control w/ Pre-safe Seatbelt
Tire Pressure Monitoring System (TPMS)
High Intensity Discharge (HID) headlights with LED turn signal indicators
Adaptive Front Lighting System (AFLS) with auto-leveling
Fog lights & Automatic headlights
Front and rear parking assistance system and rearview camera
Dual power-folding heated auto-dimming side mirrors w/ turn signal indicators and approach lamps

COMFORT, CONVENIENCE, & COMMAND
Power trunk lid
Proximity key entry with push-button start
Illuminated scuff plates + I/S door handles + Door armrest
Premium leather seating surfaces and suede roof trim (headliner)
12-way power driver's seat ( w/ lumbar + seat cushion extender) and 10-way power front passenger seat
Heated/Cooled front seats
Heated, wood-trimmed & leather-wrapped steering wheel
Power tilt-and-telescopic steering wheel
Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel
Leather-wrapped dash and real wood interior trim
Electroluminescent cluster (Supervision) with 3.5" TFT LCD screen
Electronic parking brake w/ automatic vehicle hold
Power windows with auto-down/up
Navigation system w/ DIS and multimedia controller
Lexicon 7.1 Discrete surround sound audio system with 17 speakers
iPod/USB and MP3 auxiliary input jacks
iPod connection cable
Bluetooth hands-free phone system
Dual Automatic Temperature Control with Air Quality System
Windshield washer heater, rain-sensing wipers with auto windshield defogging
Electrochromic auto-dimming inside rearview mirror with HomeLink and compass
Acoustic Laminated Windshield , front and rear side windows
Power tilt-and-slide glass sunroof
60/40 power reclining rear seat
Power rear sunshade
Luggage net
Premium-grade floor mats
Premium-grade trunk cargo mat
Premium first-aid kit

The "Ultimate Package" adds about 6500 to the MSRP, and everything the standard Equus will add, plus:

Driver's seat massage system
Forward-view cornering Camera
50/50 split rear seats with reclining function
Heated/Cooled rear seats
First-Class rear seat: leg support and massage system
Power rear side-window sunshades
Rear seat entertainment system
Cooled rear console storage
Rear seat power up/down head restraints /w manual tilt
Rear seat illuminated vanity mirrors

A true contender to the luxury market? We'll see as it get launched and thoroughly compared - but at this pricepoint, and following the footsteps of the success of the Genesis, you can bet it will be

 

[dataguy]

Thanks for the info.

I'll be really disappointed though if that's the features list and the price is closer to $60K than $50K. In short, that list reads a lot like the Genesis 4.6 with a bigger body, a few more appointments and features, and improved materials. With the Ultimate Package (which seems either like an executive car or for some really spoiled kids), price will be pushing mid 60s

EDIT: Okay, it does have air suspension, but I'd still like it to be closer to 50K

 

[Snake33]

Good information on the Equus. I saw a photo and video on the web of it. It's going to be a real head turn (like the Genesis) and shows that Hyundai is in the game.

 

[QQ007]

According to Edmunds, the MSRP for the base model is $55.7K.

<link>

 

[DavidNJ]

My guess is also right around $50k, maybe $52-53k., competing with F-types, M35, GS350, E-class, 5-series, A6. The one more limo than sedan will probably be a $5k more, but my guess is few and far between.

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[Mark_888]

Thanks for the info.

I'll be really disappointed though if that's the features list and the price is closer to $60K than $50K. In short, that list reads a lot like the Genesis 4.6 with a bigger body, a few more appointments and features, and improved materials. With the Ultimate Package (which seems either like an executive car or for some really spoiled kids), price will be pushing mid 60s

EDIT: Okay, it does have air suspension, but I'd still like it to be closer to 50K

It's going to have a much softer ride than the Genesis, so not sure why people here are interested in the Equus.

 

[BacktoHyundaibychoice]

Thanks for the info.

I'll be really disappointed though if that's the features list and the price is closer to $60K than $50K. In short, that list reads a lot like the Genesis 4.6 with a bigger body, a few more appointments and features, and improved materials. With the Ultimate Package (which seems either like an executive car or for some really spoiled kids), price will be pushing mid 60s

EDIT: Okay, it does have air suspension, but I'd still like it to be closer to 50K

My dealer says it'll likely increase sales of the Gen, that people will say EXACTLY what you said: "that list reads a lot like the Genesis 4.6 with a bigger body, a few more appointments and features, and improved materials."

He also says it'll top out at 53K.

 

[Hghwy52]

My dealer says it'll likely increase sales of the Gen, that people will say EXACTLY what you said: "that list reads a lot like the Genesis 4.6 with a bigger body, a few more appointments and features, and improved materials."

He also says it'll top out at 53K.

I think the new Sonata may increase sales of the Genesis. Not that people looking at the Sonata will buy a Genesis instead, but, if the Sonata is the hit that some think, the brand image will be improved and people who shop the Avalon, Maxima, LaCrosse, et. al. may be more inclined to look at the Genesis as well.