Last nights NFL game and Genesis commercials.

[Mr. Incredible]

10-8. ESPN. Saints vs. Redskins. Congrats Drew Brees.


I saw a G70 (with coming soon to USA at the bottom). And a G80 commercial spot. Each about 30 seconds.


There was also the “half time show” which was a 2ish minute rap video by Lil Wayne where it started off with him exiting a G70. Then sitting and laying on the hood while grabbing his crotch 4000 times. With al the cursing which was silenced out it sounded like a record that was skipping, with Lil Crotch grabber spending most of the video grabbing or holding himself and pulling up his pants.


I have to say that imagery is something Genesis should really stay away from if they want to build a prestigious brand. I Don’t know many folks that would see this behavior as a positive brand endorsement, the comments I got from some buddies who have questioned my decision to by the G80 was it reminded them of the mid 2000s Chrysler associations with rappers and how the Chrysler brand became associated with drug dealers and gangsters.

 

[EdP]

10-8. ESPN. Saints vs. Redskins. Congrats Drew Brees.


I saw a G70 (with coming soon to USA at the bottom). And a G80 commercial spot. Each about 30 seconds.


There was also the “half time show” which was a 2ish minute rap video by Lil Wayne where it started off with him exiting a G70. Then sitting and laying on the hood while grabbing his crotch 4000 times. With al the cursing which was silenced out it sounded like a record that was skipping, with Lil Crotch grabber spending most of the video grabbing or holding himself and pulling up his pants.


I have to say that imagery is something Genesis should really stay away from if they want to build a prestigious brand. I Don’t know many folks that would see this behavior as a positive brand endorsement, the comments I got from some buddies who have questioned my decision to by the G80 was it reminded them of the mid 2000s Chrysler associations with rappers and how the Chrysler brand became associated with drug dealers and gangsters.

I have to agree with you. The Genesis brand is somewhat associated with older drivers with higher incomes. The G70 with a lower price and sportier feel should attract younger drivers. The way to do that though, it to not put off the rest of us.

I would think there are better examples to associate with than a foul mouth crotch grabbing "celebrity". Yes, I qualify as an old fart, but I don't see him as musical entertainment in spite of his popularity.