You really are something.
Like I had posted prior, in this video, not only does the older Hyundai Genesis (blue) model have the Hyundai logo on the engine cover, the Korean reviewer constantly refers to it as the Hyundai Genesis and the G80 (grey) as the Genesis G80 (which has the winged Genesis on the engine cover).
But you just refuse to look/read anything that blows holes thru your erroneous claims.
And the Genesis coupe has Hyundai badges all around.
I never denied that the Genesis Coupe has Hyundai
badges all over the car. The coupe was an not an entry level luxury car (as the sedan was), the coupe was not priced anywhere near the Genesis Sedan (USA prices for the coupe started at $23K). Further, the coupe did not share the same platform as the sedan and had very little in common with the sedan other than the name.
I don't believe it is correct that the Korean Genesis sedan (sold in Korea) had
wings on the engine cover, but I could be wrong. The reason I say that is I specifically recall members of this forum talking about buying the Korean engine cover to replace their flying H.
But all of the above are beside the point.
The history of this mess is that Hyundai wanted to move in the direction of creating a new Luxury brand back about 2004-2005 (that is rough estimate). Hyundai Motor starting designing and building the Genesis Sedan back then that came to market in 2008 as a 2009 model (maybe as a 2008 model in Korea, not sure). A few years later, the started working on the Equus, which was built on a stretched Genesis sedan platform (with more luxury features), that was released in the US as a 2011 model (probably earlier in Korea).
Whether or not there was going to be a completely separate brand in Korea is more complicated. It's not that important in Korea (compared to the USA) because the Hyundai brand has very good reputation in Korea, and Koreans are very loyal to their own products (as are the Japanese). I have mentioned multiple times, there are Lexus models that have been sold in Japan as a Toyota, because the Japanese are very proud of the Toyota brand. But for the USA, it is more important to have a separate brand identity for a luxury line of autos. That is why all your comments about how the Genesis is marketed in Korea is irrelevant, just as how Toyota markets Lexus models in Japan as a Toyota brand, is irrelevant to the USA market.
In support of the idea that the Genesis would be part of a separate brand, the original Genesis sedan in Korea had no Hyundai logos on it all. That was not true of the Coupe, because it was never intended to be a part of the luxury brand (for obvious reasons).
But something happened in 2008 that changed their plans for a new luxury Hyundai brand in the USA. The 2008 Financial Crisis (aka Great Recession). The idea of getting 150 or so investors to put up $10 million to open new dealerships (manufacturers are not allowed to own dealerships in the USA) was nil in the USA in 2008 and 2009, because the credit market dried up, and for other obvious reasons. So when the Genesis sedan (and later Equus) came to the USA, they decided that they could only sell them at existing Hyundai dealers. Hyundai Motor America put Hyundai logos on them (unlike the ones sold in Korea before the financial crisis).
So I am saying that it was always the intention to eventually create a luxury Hyundai brand using the Genesis sedan and Equus a long time ago. It was not a new idea in 2015 when Genesis Motors was announced. There were many discussions on this forum back in 2009 as to whether they should have brought the Genesis sedan to the US as a Hyundai, or if they should have started the luxury brand back then, but everyone agreed that it would eventually happen, and it was just delayed by the 2008 Financial Crisis.
As is often the case, you claim to post a whole string of facts, many of which are irrelevant to the subject being discussed. The bottom line is you are claiming that Hyundai first announced a new luxury brand in 2016 (starting with 2017 models in the USA), and I am saying that is "technically true" about the announcement, but the idea has been in the works for many years, and got postponed by the Great Recession starting in 2008, and they just had to wait until the timing was right to do it.