Number of Genesis sold in USA in 2017 and 2018

[Mark_888]

Where I live in Arizona there are close to 1 million of us retired folks my age. We almost all still read the paper each day and on Sunday look at the ads. Genesis can also place ads where my age group will see them. We don't watch the PGA tournaments, we play golf. We have the money to buy these cars, and just don't see the ads where they are run.
Genesis is really missing out as we like a luxury car but are tired of paying over $100,000.00 for them. We are a very large group who can buy these cars if we are reached out to. To bad people think we don't buy luxury cars

I mentioned above, that newspaper ads for automobiles are almost always placed by local dealers, not by the manufacturer. Maybe you could contact your local dealer sales manager and see if you can get a bunch of brochures to give to your friends, and maybe you could get a referral fee if they buy one.

 

[Mcc]

Where I live in Arizona there are close to 1 million of us retired folks my age. We almost all still read the paper each day and on Sunday look at the ads. Genesis can also place ads where my age group will see them. We don't watch the PGA tournaments, we play golf. We have the money to buy these cars, and just don't see the ads where they are run.
Genesis is really missing out as we like a luxury car but are tired of paying over $100,000.00 for them. We are a very large group who can buy these cars if we are reached out to. To bad people think we don't buy luxury cars

I am not sure what you are looking for in an ad. I can see you use the internet and that is where Genesis expects folks to look. No newspaper ad will do it’s features justice and you are never going to see Genesis dealers competing on price in an ad (no slashed prices, everything must go stuff) . So what are you missing? Internet research and better yet go to the dealer and experience it first hand. I think that is what a Genesis marketing is aiming at, independent of the age demographic.

 

[Gene2]

Sure see a lot of Hyundai ads on tv around news time. Yes we still watch the news not just rely on internet
We have a Hugh population of retired Viet Nam veterans here, maybe close to 80,000.
I know of 4 who bought a G90 after seeing mine at the valet parking in Vets hospital. They never even heard of a Genesis
till they saw mine.
Advertising isn't aimed at an important age group

 

[YEH]

Brand perception has a strong role. I had never seen a 3,000 dollar Seiko. In Dubai saw a pair in a little jewelry. In the same shopping center you could cross with a couple hundreds of Rolexes, for 6K to 50K. Now Amazon offers high price Seikos. Maybe Grand Seikos (their lexuses)

Depends on whom you want to impress (altho true horologists don't care about such things).

While the average Joe/Jane may be unaware about the high-end Seikos (and even some collectors scoffing at anything that isn't Swiss), high end Seikos are well respected by horologists and often have 1 or 2 in their collection.

The typical person would be impressed by a $4-5k Bose sound system whereas the typical audiophile would think that was a total waste of $$.

The typical person would be more impressed by a Rolex over a Patek, A. Lange & Sohne, Blancpain, Audemars Piguet, Girard-Perregaux, Jaeger-LeCoultre, Vacheron Constantin, etc. and many probably have never heard of those watch-makers.

I have two $6000+ Seiko's. One's a Grand Seiko, and both are Spring Drive movements. I flashed one of them at a Zale's a few years back. The salesperson couldn't believe that Seiko made watches that cost thousands of dollars. She almost fainted when I said they have a $300,000 one... (sorry to get off topic)

Very nice - for the $$, better made than the Swiss watches.

The Seiko Credor Fugaku Tourbillon ran for 50 million Yen (or around $460k).

 

[sgrenald]

I have an RGM, too

 

[bjjones]

Genesis sold 20,594 in 2017 and 4,362 YTD for 2018 - of which the G90 comprised 4,398 and 984 YTD in sales, respectively.

Along the same lines, not going to see many A8s, (2016MY and later) LS 460s or XJs either.

even the G90 was outselling the LS (granted, the LS 460 was long in the tooth)

The Lexus LS500 has just been released in March with glowing sales numbers (2671 YTD) & has handily outsold the G90 thus far in just two months (March & April), so you can no longer use the older, outdated LS460 model to make your spurious comparisons vs the G90, specifically when discussing new car sales data.

 

[Peter Hawkins]

I am a Genesis owner living in the UK. I have one of only 50 Genesis in the country so I do get a lot of admiring looks. At first glance at the badge, people aren't sure if it's a Bently or Aston Martin.

 

[YEH]

The Lexus LS500 has just been released in March with glowing sales numbers (2671 YTD) & has handily outsold the G90 thus far in just two months (March & April), so you can no longer use the older, outdated LS460 model to make your spurious comparisons vs the G90, specifically when discussing new car sales data.

Totally expected the LS 500 to sell around the 1k mark upon launch (which, btw, is a far cry from what the LS used to sell monthly); but don't think that sales rate will continue after a few more months when all the early adopters have gotten one (think it'll settle in around the 700-800 mark, aside for months like the December to Remember promo).

The point is, few expected the G90 to ever outsell the LS (even if it was long in the tooth - which I did mention).

The Equus/G90 never outsold the S Class when it was long in the tooth and don't expect it do so either for when the current S Class is in its last model year.

Think the facelift for the G90 will help (a more modern sheetmetal), but the real test will be the next gen G90 where no one should be surprised if it, once again, outsells the LS (this time the LS 500); but don't expect it to outsell the S Class.

 

[Gone With The Wind 2]

I get that advertising is a big part, but so is the car itself. In my mind, Genesis needs to do a lot more to stand out in the field.

The current line look too similar to each other as well as a few too many design cues from older Hyundai's. So they rather "blend in" instead of standing out. Make the vehicle itself awesome enough so that it essentially advertises and sells itself. The Genesis are selling on "great value, for the money." But if buyers have the money, they tend to stick with the proven brands.

Genesis needs to be a great car, period. At least in the minds of the general public. That means a lot more attention to detail and staying on top of the competition. I already see just about every brand stepping it up and passing Genesis in many key areas. Performance, MPG, weight reduction, interior quality, technology, etc. A lot of them are even closing the gap on pricing with incentives.

It doesn't make the Genesis a bad car. It's clearly a great car. But now you're competing with other cars in the price range, not in the particular luxury car market they are targeting. The luxury car market competition is fierce. And I think the Genesis line is still a solid value and all-around very nice vehicle, hence why I bought one. And I may consider a G90 to replace my current G80 when it's time. But they need to make them all more... interesting.

I mean, where are the performance variants that get all of the never-ending attention? AMG, M, V, S series, etc. Even if people don't buy said performance model (most don't), it's done it's job as far as sales and marketing are concerned. They now know about the car. They're interested.

If they can do all of that successfully, the Genesis cars will spend so much time in the media, magazines, you tube, and social media... it will essentially sell itself. And I mean beyond the initial launch hype.

 

[avelectro]

Sunday paper? Dealers run those ads, not Genesis Motors.

Besides, people who buy a G90 (or G80) don't read the newspaper anymore, they get information (and subjected to advertising) on the Internet. Genesis has spent millions on Super Bowl ads, title sponsorship of the Genesis (LA) Open PGA event, and on many other TV shows frequented by the demographics who might buy a Genesis.

I disagree. I bought a G90 and I read a physical newpaper every afternoon after work, plus weekends. It is unfortunate the Arizona Republic has been taken over by the Gannett Publishing lefty-liberals but at least I am able to be selective in the editorials I actually peruse.

Due to personal convictions I refuse to watch professional sports and television commercials annoy me, so most TV advertising is lost on me. I do, however, enjoy watching YouTube car review videos which is what helped most in selling me a G90. That along with too many disappointing experiences with German and American luxury cars.

I think the Asian auto manufacturers, especially Korean, garner the most respect from me. The new LS500 was a contender but the touchpad infotainment and the grotesque face of that car turned me off. I can afford it but I won't have a vehicle that was hit by the ugly stick.

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[Mcc]

I disagree. I bought a G90 and I read a physical newpaper every afternoon after work, plus weekends.

I understand you as an individual don’t. Mark_ 888 can correct be if I am wrong but I don’t think he meant that not a single person who might buy a G90 reads a newspaper. Rather that the key demographic segments that Genesis is targeting are not for the most part newspaper readers. If you accept that premise, and I do, then purchasing newspaper ads is not the best use of their marketing dollar.

That being said, if they had advertised in newspapers, which section should they have done it in that you are most likely to read?

 

[Gene2]

First section of the Saturday and Sunday papers a lot of my friends and myself read are the Car sections.
Not the dealer ads but the sections which show and answer questions about the new cars, That sure
isn't placed by a dealer.
When I went to the Car shows here in Phoenix, they showed a Genesis on the floor, they are there
by dealers. However out on the side there are other car companies which have there new cars with
a chance to drive around the block. These were not there by dealerships this year but by the car
companies. Some of those cars were then sold to dealerships to sell as CPO cars. Some with 2500
miles on them. Bet there were some sales there. I understand a few only had under a 1000 miles
on them from here. By the time company moves car to other shows, even though moved on a
trailer. the cars wind up with 5000-7000 miles before being CPOed.
Lots of ways to advertise, Genesis is just missing out by not trying to sell to our demographic
segment

 

[turnne]

Totally expected the LS 500 to sell around the 1k mark upon launch (which, btw, is a far cry from what the LS used to sell monthly); but don't think that sales rate will continue after a few more months when all the early adopters have gotten one (think it'll settle in around the 700-800 mark, aside for months like the December to Remember promo).

The point is, few expected the G90 to ever outsell the LS (even if it was long in the tooth - which I did mention).

The Equus/G90 never outsold the S Class when it was long in the tooth and don't expect it do so either for when the current S Class is in its last model year.

Think the facelift for the G90 will help (a more modern sheetmetal), but the real test will be the next gen G90 where no one should be surprised if it, once again, outsells the LS (this time the LS 500); but don't expect it to outsell the S Class.

and expect the G90 numbers to fall as well... I expect the LS will sell at 3X times the G90

I am not sure why you compare a G90 to an S class
You should be using the E class as a litmus test

In fact...one could ask how viable it is for any manufacturer to sell a luxury sedan in the United States that is not German...considering the numbers
Lexus is selling a lot of cross overs and ES models

It doesn't make sense to compare cars that are priced so far apart in the luxury market
I suspect that the household income of an S slass buyer is significantly higher than the G90...and you don't know how many people would buy an S class if they could afford one

I bet some E class buyers would even buy an S class if it was affordable

I am going to make some predictions as I have made over the last couple of years about the G90...one that have actually been the case and the numbers have reflected what I said two years ago

I don't think a facelift is going to impact sales anymore than the 2014 Equus was impacted
I also suspect that they will drop the V8 at some point in the near future

Warren

 

[turnne]

Depends on whom you want to impress (altho true horologists don't care about such things).

While the average Joe/Jane may be unaware about the high-end Seikos (and even some collectors scoffing at anything that isn't Swiss), high end Seikos are well respected by horologists and often have 1 or 2 in their collection.

The typical person would be impressed by a $4-5k Bose sound system whereas the typical audiophile would think that was a total waste of $$.

The typical person would be more impressed by a Rolex over a Patek, A. Lange & Sohne, Blancpain, Audemars Piguet, Girard-Perregaux, Jaeger-LeCoultre, Vacheron Constantin, etc. and many probably have never heard of those watch-makers.




Very nice - for the $$, better made than the Swiss watches.

The Seiko Credor Fugaku Tourbillon ran for 50 million Yen (or around $460k).

The watch front is far more complicated than the generic statement you just made

In regards to resale..Generally speaking if you have a Rolex you are in good shape
A rolex I bought 25 years ago( stainless datejust) is worth a bit more than I paid originally
A divers watch from that same period is probably worth twice what the person paid ..today

Rarity and other factors have a lot to do with it...and I using the resale value as my litmus test

Rolex pulled out of some mass market outlets( like Jared) and raised their prices over the last few years
This raised the market values of their used watches significantly

Warren

 

[Mcc]

and expect the G90 numbers to fall as well... I expect the LS will sell at 3X times the G90

I am not sure why you compare a G90 to an S class
You should be using the E class as a litmus test

In fact...one could ask how viable it is for any manufacturer to sell a luxury sedan in the United States that is not German...considering the numbers
Lexus is selling a lot of cross overs and ES models

It doesn't make sense to compare cars that are priced so far apart in the luxury market
I suspect that the household income of an S slass buyer is significantly higher than the G90...and you don't know how many people would buy an S class if they could afford one

I bet some E class buyers would even buy an S class if it was affordable

I am going to make some predictions as I have made over the last couple of years about the G90...one that have actually been the case and the numbers have reflected what I said two years ago

I don't think a facelift is going to impact sales anymore than the 2014 Equus was impacted
I also suspect that they will drop the V8 at some point in the near future

Warren

So I cannot figure out exactly what you are predicting. Is it only that they are going to drop the V8 or is there more?

 

[turnne]

So I cannot figure out exactly what you are predicting. Is it only that they are going to drop the V8 or is there more?

I was referring to some predictions I made a couple of years ago....and that many debunked in this forum

Such as there would be no free standing Genesis in the United States 2 years later...there are not

The lease deals on the G90 were the same as the Equus, proportionately. I said The G90 would have about the same sales and resale value almost spot on with the Equus

In fact I said the G90 would be a $35K car when the 3 year leases(with 30K miles) came back
One here who was a regular poster said they would be worth $45K in 3 years

Well..they are worth $45K one year later and I am prepared to say they are going to be worth low $30's at 3 years old
The overwhelming majority seem to be lease cars so there should be an ample, proportionate, supply available.

The part about the V8 referred to the fact that the V8's seem to be less than 10% of the sales. I don't think the average buyer of the G90 cares about having the V8
It would make sense financially , for Hyundai, to drop the V8 option
Something I can see them doing in the very near future.

I also said the G90 , like the Equus, was going to be an extremely good used car value

Warren

 

[Mark_888]

The part about the V8 referred to the fact that the V8's seem to be less than 10% of the sales. I don't think the average buyer of the G90 cares about having the V8
It would make sense financially , for Hyundai, to drop the V8 option
Something I can see them doing in the very near future.

I think a big part of the reason for that is they simply didn't build very many V8's for the USA market. They could have sold a higher proportion of V8's if they had them in stock.

Hard to say what will happen to the Tau V8. if oil prices continue to rise, and/or the CAFE targets are not relaxed, they may drop the engine entirely. Making them in very low volumes doesn't seem to make a lot of sense.

Many other manufactures are moving to turbos as well. There is no V6 on the MB E class anymore, replaced by a 4 cylinder turbo (unless one gets an AMG version). Honda has dropped their V6 option on the Accord for the first time in a long time. I believe that is the same for the Sonata.

 

[turnne]

I think a big part of the reason for that is they simply didn't build very many V8's for the USA market. They could have sold a higher proportion of V8's if they had them in stock.

Hard to say what will happen to the Tau V8. if oil prices continue to rise, and/or the CAFE targets are not relaxed, they may drop the engine entirely. Making them in very low volumes doesn't seem to make a lot of sense.

Many other manufactures are moving to turbos as well. There is no V6 on the MB E class anymore, replaced by a 4 cylinder turbo (unless one gets an AMG version). Honda has dropped their V6 option on the Accord for the first time in a long time. I believe that is the same for the Sonata.

We are a long ways away from the premium luxury sedan market in the United States not having both V8's as V12's...with turbo's
Can you honestly see BMW or Mercedes not having both of them available any time in the near future?

Even Cadillac is coming out with a new 500HP V8 for the CT6....something I am sure they feel they need to do to compete with the germans

That being said I dont think the average G90 buyer has to have a V8
I suspect that due to extremely small price difference in the twin turbo versus the V8 that the twin turbo V6 are more profitable cars for Hyundai

Warren

 

[Mark_888]

We are a long ways away from the premium luxury sedan market in the United States not having both V8's as V12's...with turbo's
Can you honestly see BMW or Mercedes not having both of them available any time in the near future?

As I already said, MB has dropped the V6 from the E class and gone to a 4 cylinder turbo. So not only have they dropped the V8, the dropped the V6 in this case. One can get a V6 on a AMG E class, but that puts the price near an S-class.

MB will continue to make niche cars for the super rich, not matter how expensive they are, and no matter what the gas-guzzler tax is in the USA. But Genesis is not MB AMG or the former Maybach. Genesis is apparently having to discount their G90 to about $60K on lease deals, which is not much higher than E class territory.

 

[MyCorvette]

If I had a chance to meet the Genesis US marketing people, I would suggest them to drop the G90 entirely in the US market (and if this is too hard, at least drop the V8 trim).

For a non-European brand, having a full-size sedan model or not is irrevalent to the brand image anyway. Having most G90s with 180+ days in inventory significantly hurts the brand image further. How people will view your brand, if they know your product seems to be never sold, and sit in the store forever?

Luxury car market is totally different now than the 1990s, no need to follow Lexus approach to use full-size sedan as the 1st step.