Here's what I wrote to Hyundai this past July - shortly after receiving the chrome license plate for the "North American Car of the Year".
July 7, 2009
Joel Ewanick
Vice President, Marketing
Hyundai Motor America
Dear Mr. Ewanick:
I do appreciate the chrome license plate and efforts to make me feel special for purchasing the Hyundai Genesis (albeit six months after the fact). However, a review of your records should indicate that I no longer own the Genesis. As a result of the abysmal ride/suspension characteristic of my Genesis and Hyundai’s unwillingness to admit or rectify the situation I was forced to trade it in for a Mercury Milan (at a $5,500 loss).
My Genesis was by far the worst riding vehicle I have ever experienced. Every bump, seam, swell, strip, and imperfection in the road was felt. Any sort of undulation in the pavement would cause the vehicle to vibrate or bounce/porpoise like an old
Buick with no shocks. Driving the Genesis I discovered roads I never knew were bad before. The demo I test drove extensively was not what I’d call a world class luxury ride – however, it was acceptable and I liked the car very much in just about every other way. Unfortunately, the vehicle I ended up with (3.8 w/premium plus) magnified the mediocre (at best) suspension qualities of the Genesis tenfold.
After almost three months of having passengers refuse to ride with me, getting nauseous in my own car, bouncing to and fro everywhere I went, and getting the run around from Hyundai I got fed up and traded the car for a simple, used Mercury Milan (which I should add rides beautifully on the same roads that caused my Genesis to bounce me around).
I remain dismayed that after all the money spent on the development, testing, and launch of the Genesis that you would release (let alone sell me) a vehicle with such shockingly poor ride characteristics. So much for the “premier luxury” North American Car of the Year.
I do know of many other buyers who have and had similar complaints and I have collected over 75 such statements (if you are interested). I am aware of several individuals who after a test drive decided not to purchase the Genesis due to the odd ride characteristics. In fact, several individuals in my circle of acquaintances decided to not consider or purchase the Genesis after learning of my problems and Hyundai’s refusal to admit and/or correct the problem.
I’m sure you can understand why I do not feel at all special for purchasing the Genesis, but rather feel duped and misled. I could almost overlook this unfortunate experience with the Genesis were it not for the bad experience I had with my 2002.5 Santa Fe (which after five very major warranty repairs and several smaller issues never acknowledged finally died at 80,000 miles). I decided to give Hyundai another chance with the Genesis and, of course, lived to regret it.
I have asked repeatedly to not receive any further correspondence or surveys concerning the Genesis or Hyundai (unless it’s a check for $5,500 and an apology). Yet, I continue to receive surveys and gifts and salutations to “enjoy the ride.” Ironic.