The V8 Genesis Badge - Winged?

[Simonwpb]

If the car is produced overseas and isn't a US company (badge included) is it still bound by US Trademark laws? There is no worldwide trademark office, correct?

I think you have to register the trademark in each respective country you want to protect your intellectual property rights in. Examples of competing copyright filings are Cuban Havana Club rum or Czech Budvar beer...

 

[FLflyguy737]

I didn't know this was such a big deal! We purchased the car directly from the dealer with the wings already installed on the trunk. I don't even remember them having any Genesis' on the lot with the Hyundai "H" on the trunk.

 

[Par Avion]

In fact, there's a dealer in Seattle (Doug's Hyundai) that has a Genesis with both badges installed:

http://www.dougshyundai.com/invento...C46E39U018686&total=6&pos=5&current=1&size=10

Direct from factory or dealer installed...hmmm. Either way, it's catching on..

 

[Samifumi]

If the car is produced overseas and isn't a US company (badge included) is it still bound by US Trademark laws? There is no worldwide trademark office, correct?

Yes, Hyundai would be bound by US Trademark laws (Lanham Act) if it wants to conduct business within this jurisdiction. There are international intellectual property treaties that protect trademarks internationally. It is called the Madrid protocol, but not every country is a signatory on the treaty, so it's not very reliable with regards to predicting outcomes. International IP law is one of the most developing areas of the law here and abroad based on the globalization phenomenon.

 

[Sal Collaziano]

In fact, there's a dealer in Seattle (Doug's Hyundai) that has a Genesis with both badges installed:

http://www.dougshyundai.com/invento...C46E39U018686&total=6&pos=5&current=1&size=10

Direct from factory or dealer installed...hmmm. Either way, it's catching on..

Now that's the way all Genesis' should look in the showroom...

 

[DanTheMan]

"The dealers, purportedly, are supposed to sell the Genesis models in a separate area away from the other Hyundai models and have a specially-trained salesforce."

Well, maybe somewhere...but not where I bought mine! The sales rep had recently come from a local Ford/Nissan conglomerate in our area. Not a bad guy, but not specially trained regarding this car, and it DEFINITELY wasn't in any 'special area'.

Not that any of that stopped me from buying.....:>)