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The fact that so many people don't like it (many mentions of it on this forum in the dislike threads) means it's not as well thought out and understood as some say it is. When I first discovered it I was wondering why the hell I kept hearing the wrong stations. I'm squarely in the camp who thinks it's a bad UI idea.
When looking at the UI, on the radio UI, the numbers are in ascending order so if were to press up it wouldn't mesh with what you see and that would be weird. Could they have put the preset in descending order...sure. But that's weird too because each additional assignment would cause an order reshuffle - at least visually.
When not on the UI up goes up and down goes down, numerically, again matching the expectation.
The whole point of a steering wheel switch is to NOT have to look at the UI to do something. The function of something as simple as a preset selector or volume roller or similar should not be contextual. It's complete BS.