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What is Genesis?

Sal Collaziano

Genesis Motors Forum
Staff member
Joined
Mar 25, 2008
Messages
9,267
Reaction score
1,341
Points
113
Location
Florida
Genesis Model Year
2015
Genesis Model Type
2G Genesis Sedan (2015-2016)
Genesis is luxury evolved. It's the "new" luxury.

Where luxury has ceased to advance - it's the point where luxury evolves. Luxury evolves from glamorous to refined, from tilted to balanced, from advanced to optimized. Beyond the boundaries of technology begins the human-centered luxury.

The ten years of preparation. A technology focused on people, preparation traces back to the first generation Genesis model.

Like its name Genesis that means the new beginning the Genesis is fully renewed from its bare skeleton. To create a powerful car with quick, flexible movements, only components of the highest-quality are assembled to perfect this car.

The Genesis proved itself by achieving the highest "G grade" in all 29 categories of the 2014 IIHS Crash Test. The Genesis fully realizes human-focused safety technology.

On the tracks of the Nurburgring, the so-called Green Hell, the Genesis not only challenges, competes and exceeds its competitors; it finds the optimal balance.

Human Centered Luxury
The Genesis considers what is best for the driver; it moves human lives forward. The Genesis will set new standards of luxury by connecting mobility and human life with cutting-edge technology.

Human-Focused Innovation
While evolving toward a meaningful experience for the customer, the Genesis focuses on creating a stress-free and seamless experience. It aims to fuse technology and man to ultimately produce true value.

The Innovation - Innovative technology that focuses on creating real value for people
Does it protect the driver? Is it convenient? Does it improve the driver's quality of life? Genesis aims for innovation with these three clear benchmarks.

Safety
Genesis does not compromise in safety. With extensive amounts of AHSS used in the body structure Genesis protects and embraces the person with ease. Not only does the Genesis hold the world's best collision safety record if focuses its full capability on its intelligent safety technology.

Convenience
The interface is intuitively designed for drivers to see, hear and operate the functions more easily. From details such as button placement and touch responses to the HMI factor that encompass the car and drive, The Genesis fully realizes an ideal, stress-free convenience.

Connectivity
To enrich all experiences with the car in every day life a platform will connect devices to various software. The human-focused innovation of the brand Genesis is perfected through its Smart Connectivity Technology.

Refined Performance
Genesis will not sacrifice the driver's comfort for a sporty driving performance. It will embody a swift movement, as if the car and driver are connected as one and at the same time provide a truly luxurious, comfortable ride.

The Performance - Stable Driving Capacity
Genesis moves at the driver's will in any situation and strives to maximize the pleasure of driving. On top of the existing comfort and dynamic pleasure, the Genesis will add improved steering control, quicker responses and smooth, stable control of the vehicle even at high speeds.

Refined - Class Leading NVH
The Genesis maintains an outstanding control of NVH (noise, vibration and harshness), while creating a pleasant engine sound.

Engaging Powertrain
It accelerates smoothly and reacts instantly to the driver's will.

Powerful, Linear Breaking
A powerful, linear breaking system provides constant stability even at high-speeds.

Timeless Quality
Genesis pursues a durability that not only minimized technical problems, but also maintains the excellent quality of the newly purchased car.

Performance - Dedicated Platform
Genesis is equipped with a strong platform for rear-wheel drive layout.

Dynamically Efficient Powertrain
Genesis introduces an efficient powertrain while maintaining dynamic performance.

HTRAC
HTRAC presents stable driving by accurately distributing driving power among the four tires depending on the road conditions.

Precision Handling
Genesis reacts immediately at the will of its driver allowing exceptional smoothness in steering.

Athletic Elegance
Genesis strives to achieve the beauty of innovation fully realized through its design. Genesis will provide deep satisfaction in every moment of the drive, from the excitement created through its power and precise control, to the bonding between the car and its driver.

The Design - Athletic Elegance in Design
Genesis strives to achieve athletic elegance, the beauty of innovation in its design. Like the moment when an athlete focuses his entire strength and spirit into the tip of an arrow, Genesis displays the breathtaking beauty of energy exploding through masterful control.

Prestigious Proportion
By focusing on the true nature of a car Genesis realizes ideal FR proportion through its own design language.

Crest Grille
Crest is a kind of signet passed down within a family. This Crest Grille is the signature of confidence and originality of the Genesis brand.

Precise Craftsmanship
The elaborate, refined details will keep the timeless value of Genesis design.

Authentic Material
To exclude unnecessary showiness and to focus on a deeper satisfaction, Genesis will expand the application of authentic materials. The sense of luxury derived from authentic materials will give drivers an emotional satisfying experience.

Vision of Genesis Design
In August of 2015, the concept car Vision G opened up a new path for Genesis design. Though grand and powerful strokes are used, the overall deliberate, modulated design echoes the core philosophy of the brand Genesis: Human-Centered Luxury".

Designs for future Genesis brand models will be based on Athletic Elegance. With a design deeply emphatic to human emotions the Genesis will reflect the true value and essence of luxury cars.

Hassle-Free Customer Experience
For customers to experience convenient customer service at any wanted time and place, without any inconvenience, and for customers to feel they are respected and cared for Genesis will strive to fully realize a unique customer-tailored service exclusive to its brand.
 
Let's hope that when they "fuse technology to man" it won't be too painful. Most corporations put out platitudes like these. I'm sure many of them will even turn into real accomplishments. Some will just remain in the category of boardroom fantasies. During my corporate working life I saw many press releases, product announcements and mission statements like this. Employees often reached for their hip boots when they heard them. It's the nature of the competitive beast.
 
Looking to update and upgrade your Genesis luxury sport automobile? Look no further than right here in our own forum store - where orders are shipped immediately!
Beautiful inside and out. I love both the exterior and interior...
 
To me "Genesis" means Hyundai is not F'n around anymore. They are poaching the best engineers from all the best car companies and are putting them to work to build the best cars the world has ever seen.
"N" series will be the greatest cars built by any brand.
 
Yes, many sales and marketing folks can put a lot of sweet honey essays around of it.
But, at the end of the day, Genesis is that same Hyundai (yes the old same cheap Hyundai), wrapped in a nicer cover. And from my experience, that cover is also fake.
While the engineers maybe trying their best, the Customer Service and Management overall is way below all expectations.
There is absolutely NO WAY they will get market share from BMW/AUDI/MB customers.
 
I'm here to share my own experience, this is what forums are generally for
Your experience with Genesis? Your profile says you don’t own one.

EDIT: After digging I see you do have one and have never had anything good to say about it, so I am sorry about your experiences. Hopefully you pad less than for the Audi you keep comparing it to otherwise you bought the wrong as you call it “faux Korean Bentley” .
 
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He has a 2015, which isn't "technically" a "Genesis Motors" product. But - it is... It's a weird, unique situation. But there are SOME minor differences between the service you get as a Hyundai Genesis Sedan owner and a Genesis Motors G80 or G90 owner. There are a few extra perks that come along with actual "Genesis Motors" ownership that aren't included in "Hyundai Genesis Sedan" ownership.

But they're virtually the same product...

In any event, Hyundai has launched Genesis Motors as a sub-brand and it will become it's own stand-alone brand by (supposably) 2020. With all this "supposably" and "technically" I don't blame anyone for expecting more from their ownership. But "Genesis Motors", for the time being, is a step-up (stepping stone) on the way up to actual Genesis Motors ownership - which will bring along better service as typical "Hyundai" employees are replaced by people trained specifically to handle high-end customers.

At this point neither Hyundai, nor Genesis Motors in its current form, expects any conquest sales from top tier luxury brands. The sub-brand is practically a placeholder for the brand to come. During that time, you can buy some pretty darn nice luxury products - without the exemplary service that comes along with higher price tags at other brands...
 
I think that the fallacy here is that the quality, technology, sales and service experience with a 2015 Hyundai is being equated with those of a 2017/18 Genesis. They just aren’t the same animal. Do you imagine that things haven’t improved in 2-3 years. How do you know what it is like to own the latest version? Maybe several of your gripes have been recognized and answered.

Everyone is entitled to share their experience but to then generalize yours with your 2015 to those of the current model and company really is does not make sense to me.
 
"Hassle-Free Customer Experience
For customers to experience convenient customer service at any wanted time and place, without any inconvenience, and for customers to feel they are respected and cared for Genesis will strive to fully realize a unique customer-tailored service exclusive to its brand."

I have absolutely no problem with my "hassle free" experience in purchasing my G80 Sport in March 18. And I love driving the vehicle. However, I was a "walk in" customer as I was impressed with the vehicles I saw in past auto shows that included the Genesis. Most of the people who have seen my G80 never heard of the Genesis.

Incredibility, this year Hyundai even chose not to display ANY of their Genesis models in the Seattle Car Show which opened today (Nov 09th). I drove into town in hopes of seeing the '19 models (especially the G70), only to be told there weren't any on display including the G80 and G90 models!

So, yes Genesis lead the industry in "hassle-free" shopping because they'll basically a phantom line. I'm starting to think it's a Hyundai "hobby". "Best for the money" luxury line that is also the best kept secret in the US auto market. Marketing on the cheap.
 
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