If you don't understand or can't believe it - than so shall it be, my friend. You and I will simply agree to disagree.. If that designer gasoline comes with full service - than yes, I'd be willing to pay more - just like everyone else does who gets full service at a gas station. Pump my gas, clean my windows, check my oil, etcetera - I'm good to go. You're going to tell me you really don't understand that?
At any rate, I'm 100% positive that a luxury sub brand of Hyundai will offer more perks than their lesser counterparts. Just like Lexus does with Toyota. For example, Lexus gets REALLY nice leather - Toyota does not. There's more sound proofing in Lexus vehicles than there are in Toyota vehicles. Sound systems and performance are/is better as well. Don, you're making it sound as if people are willing to pay more for the exact replica of another vehicle / service with a different
badge and showroom / service area. Again, I'm sure you understand the concept of all of this but you'd like to make your point sound reasonable for arguments sake...