Several weeks ago I posted in another thread a link that showed that the average selling price of the MB E series (combination of 350, 550 and with various options), is about the same as the current selling price of the 2015 Genesis 5.0 Ultimate. Many have reported that E series are selling for about $10K off MSRP right now, and 2015 Genesis is selling near MSRP.
It is true that the average E series purchased doesn't have all the features of a 2015 Genesis 5.0 Ultimate. But why do people purchase a car with all those features? Do they really need them, or is it some sort of status they seek to have car with every single fancy gadget? If it is status they seek, then consider that a MB automatically achieves a pretty high level of status even without having every single option or feature purchased. I think the average person is going to look on a MB as a higher status car than a Hyundai Genesis, no matter how many features the Genesis has, and most people just look at the outside of the car, and not inside to see exactly what options are installed. I think this is particularly true of women, and lets face it, a lot of men buy cars to impress women, or to satisfy the desire of their wife or GF to project status to others.
Let's say a guy is dating a woman, and want to impress her parents that he is a successful person worthy of being married to their daughter. He shows up at her parents house with either a 2015 Hyundai Genesis 5.0 Ultimate, or a MB E350 with decent options (but not fully loaded). How successful is he going to be in convincing the GF's mother that the Hyundai Genesis is really a better car than the MB E350, or that he is really just as successful as someone who drives an E350? Women don't care about the gadgets, or that Lotus helped with suspension tuning, they are primarily in interested in prestige. Now if the Hyundai Genesis 5.0 Ultimate was $10K less than the MB E350, that would be different because the MB E350 is no longer a comparably priced car. When prices come down about $5K off MSRP, then the Genesis starts looking a little better.