Whats the G70 pricing already !!

[bhead9318]

US trim levels have not been released yet to my knowledge.

 

[EdP]

If i can get the G70 3.3T top trim at $55K USD OTD, I will be a happy camper.

IMO, it should be a lot less. If you take the highest price CDN and convert to USD it is $46,500. Even with using the US dealer models it should be less than your number. Your price is too close to the G80 to sell a smaller car.

 

[devellis]

IMO, it should be a lot less. If you take the highest price CDN and convert to USD it is $46,500. Even with using the US dealer models it should be less than your number. Your price is too close to the G80 to sell a smaller car.

This sounds right to me. If Genesis pushes too high, I think they're running a real risk. Although it promises to be a very nice car, the simple truth is that the brand is pretty much unknown in the wider community of car buyers, the competition is keen, and SUVs continue to dominate new car sales (Chevy just closed down its Cruze plant, for example, because people just aren't buying non-SUVs). If Genesis can make a good first impression and get the G70 on the road in substantial numbers, interest will follow. If it can only persuade a relatively small number of people who've already committed to the car to move forward with a purchase, I just don't think it will gain the traction needed to survive in this sector.

The G70 is a distinctive car that will appeal to certain drivers but won't to many others. People who want a personal-drive car that performs well and affords a high degree of comfort are those the company should be aiming at. For those who want more luxury and more generous accommodation for passengers, there's already the G80. In a sense, that's an easier car to sell, despite its higher price, because it entails fewer compromises. It's roomy, luxurious, and fast. Why should someone opt for the G70? Well, people who are willing to sacrifice some spaciousness for a more performance-oriented model that still delivers plenty of amenities will gravitate toward the G70 as long as there is a clear price differentiation between it and the G80. The closer the price gets to the G80, the harder it is for buyers to justify sacrificing a truly comfortable back seat and generally more luxurious presence for a car that will feel quicker and more responsive. Those of us who really enjoy7 active driving will gladly give up some roominess and a more cushy experience if we get two things in return: better performance and a decidedly lower price. If either of those are lacking, some will opt for the G80 and I suspect even more will just look elsewhere for a car that fulfills their wants. It's a fine line to thread for Genesis. But I'm convinced that pricing too high at the outset may cost them dearly in the long run. If the G70 builds a substantial following initially, people will be willing to pony up in later years. And additional models like the upcoming SUVs will have a more established foundation to build sales on. If they price too high to offset the arguably unfair but undeniable disadvantages the company faces (like low brand recognition, association with low quality in the early days of Hyundai, and even potential prejudice toward a Korean-made car), sales will taper off quickly after the initial buzz wears off. They have a lot at stake. I hope they get it right.

 

[Slides]

IMO, it should be a lot less. If you take the highest price CDN and convert to USD it is $46,500. Even with using the US dealer models it should be less than your number. Your price is too close to the G80 to sell a smaller car.

I was also taking into account sales tax plus any dealer fees for NJ.

- - - Updated - - -

This sounds right to me. If Genesis pushes too high, I think they're running a real risk. Although it promises to be a very nice car, the simple truth is that the brand is pretty much unknown in the wider community of car buyers, the competition is keen, and SUVs continue to dominate new car sales (Chevy just closed down its Cruze plant, for example, because people just aren't buying non-SUVs). If Genesis can make a good first impression and get the G70 on the road in substantial numbers, interest will follow. If it can only persuade a relatively small number of people who've already committed to the car to move forward with a purchase, I just don't think it will gain the traction needed to survive in this sector.

The G70 is a distinctive car that will appeal to certain drivers but won't to many others. People who want a personal-drive car that performs well and affords a high degree of comfort are those the company should be aiming at. For those who want more luxury and more generous accommodation for passengers, there's already the G80. In a sense, that's an easier car to sell, despite its higher price, because it entails fewer compromises. It's roomy, luxurious, and fast. Why should someone opt for the G70? Well, people who are willing to sacrifice some spaciousness for a more performance-oriented model that still delivers plenty of amenities will gravitate toward the G70 as long as there is a clear price differentiation between it and the G80. The closer the price gets to the G80, the harder it is for buyers to justify sacrificing a truly comfortable back seat and generally more luxurious presence for a car that will feel quicker and more responsive. Those of us who really enjoy7 active driving will gladly give up some roominess and a more cushy experience if we get two things in return: better performance and a decidedly lower price. If either of those are lacking, some will opt for the G80 and I suspect even more will just look elsewhere for a car that fulfills their wants. It's a fine line to thread for Genesis. But I'm convinced that pricing too high at the outset may cost them dearly in the long run. If the G70 builds a substantial following initially, people will be willing to pony up in later years. And additional models like the upcoming SUVs will have a more established foundation to build sales on. If they price too high to offset the arguably unfair but undeniable disadvantages the company faces (like low brand recognition, association with low quality in the early days of Hyundai, and even potential prejudice toward a Korean-made car), sales will taper off quickly after the initial buzz wears off. They have a lot at stake. I hope they get it right.

The one big downside to the G80 for me is that it's a heavy car and it shows in the handling. I would almost rather get an Accord 2.0T over it as it will handle better. There is still a market for smaller sports sedans, but it has to be a great value to beat the Germans.

 

[Toddasaurus]

IMO, it should be a lot less. If you take the highest price CDN and convert to USD it is $46,500. Even with using the US dealer models it should be less than your number. Your price is too close to the G80 to sell a smaller car.

I agree, but I am assuming that such a view (though logical) is too optimistic. According to exchange rates it really should be a lot less! But, considering the US Stinger's top trim is already more than 46k, there is no way Genesis will cost less than that, unfortunately...

This sounds right to me. If Genesis pushes too high, I think they're running a real risk. Although it promises to be a very nice car, the simple truth is that the brand is pretty much unknown in the wider community of car buyers, the competition is keen, and SUVs continue to dominate new car sales (Chevy just closed down its Cruze plant, for example, because people just aren't buying non-SUVs). If Genesis can make a good first impression and get the G70 on the road in substantial numbers, interest will follow. If it can only persuade a relatively small number of people who've already committed to the car to move forward with a purchase, I just don't think it will gain the traction needed to survive in this sector.

The G70 is a distinctive car that will appeal to certain drivers but won't to many others. People who want a personal-drive car that performs well and affords a high degree of comfort are those the company should be aiming at. For those who want more luxury and more generous accommodation for passengers, there's already the G80. In a sense, that's an easier car to sell, despite its higher price, because it entails fewer compromises. It's roomy, luxurious, and fast. Why should someone opt for the G70? Well, people who are willing to sacrifice some spaciousness for a more performance-oriented model that still delivers plenty of amenities will gravitate toward the G70 as long as there is a clear price differentiation between it and the G80. The closer the price gets to the G80, the harder it is for buyers to justify sacrificing a truly comfortable back seat and generally more luxurious presence for a car that will feel quicker and more responsive. Those of us who really enjoy7 active driving will gladly give up some roominess and a more cushy experience if we get two things in return: better performance and a decidedly lower price. If either of those are lacking, some will opt for the G80 and I suspect even more will just look elsewhere for a car that fulfills their wants. It's a fine line to thread for Genesis. But I'm convinced that pricing too high at the outset may cost them dearly in the long run. If the G70 builds a substantial following initially, people will be willing to pony up in later years. And additional models like the upcoming SUVs will have a more established foundation to build sales on. If they price too high to offset the arguably unfair but undeniable disadvantages the company faces (like low brand recognition, association with low quality in the early days of Hyundai, and even potential prejudice toward a Korean-made car), sales will taper off quickly after the initial buzz wears off. They have a lot at stake. I hope they get it right.

Again, I agree 100% with that logic. While it totally makes sense to bring down the price, I just don't think Genesis will sell a car that costs less than their Kia counterpart. :c

 

[EdP]

This sounds right to me. If Genesis pushes too high, I think they're running a real risk.

The G70 is a distinctive car that will appeal to certain drivers but won't to many others. People who want a personal-drive car that performs well and affords a high degree of comfort are those the company should be aiming at. For those who want more luxury and more generous accommodation for passengers, there's already the G80. But I'm convinced that pricing too high at the outset may cost them dearly in the long run. If the G70 builds a substantial following initially, people will be willing to pony up in later years.

When I bought my '13 Sonata I looked at the Azera as a move up. The problem was, IMO, you got a power passenger seat for $5000. Just not enough to move up a notch. Two years later though, I did buy a '15 Genesis. I really like my '18 G80 too, but back in 2013 I'd have bought a G70 if available but would have had to be price closer to the Azera, not the same as the G80 that a few predict. I think the G70 will filla price gap and as the brand gets established for quality and luxury, it will be a good draw as you state for later years.

 

[Toddasaurus]

So I crunched some simple numbers to get a different perspective on the possible USDM G70 price. Note: I did a VERY rough/improper percentage calculation to save time, they are not completely correct, but still convey the basic idea as the numbers are close enough.

Two big things. First, the Canadian G70 in top trim costs more than the Canadian Kia Stinger in top trim. Second, Canadian G70 costs less than an equivalent Canadian G80 (ie top 3.3 G70 vs top 3.3 G80). We all knew this already. I think it's safe to say that these facts will remain in the US market, and my whole reasoning is based on this assumption. I'm not factoring in exchange rates with this comparison.

That said, let's look at differences in pricing... (this is all calculated w/out any options, other than what's listed [ie AWD, as it is an option in the US])

First is Canadian Kia vs Canadian Genesis:
The Canadian G70 in top trim costs approximately $57,627.50
The Canadian Stinger in top trim costs approximately $52,102.25 (delivery and destination included)
The G70 ends up costing ~10.9% more.

Second is Canadian G80 (equivalent 3.3 drivetrain) vs Canadian G70 (top trim):
G70 - $57,627.50
G80 - $62,127.50
The G80 costs ~7.8% more than the G70.


Now, let's look at the difference in equivalent US and Canadian prices.
US Stinger (Top trim, AWD) - $52,300.00
CA Stinger (Top trim, AWD) - $52,102.25
Despite the US dollar being valued higher, we in the US pay virtually the same price as Canadians. For argument's sake, the difference is 0%, again, disregarding exchange rates (nevermind the fact that Canadians are getting an insanely good ideal on the Stinger, whereas we in the US are getting screwed!)

Then, Genesis G80 price difference between USDM G80 and CDM G80.
US G80 (top 3.3 trim, AWD) - $58,745.00
CA G80 (top 3.3 trim, AWD) - $62,127.50
This is a difference of ~5.7%.


Now, if we keep these same differences we can quickly set up at least 4 potential scenarios for USDM G70 pricing.

IF the US Genesis brand follows suit with Canadian Genesis, and keeps a 7.8% price difference between the US G80 and future US G70, in order to avoid overlap...
US G70 - $54,162.89

If the US Genesis brand decides it wants to keep the same 10.9% Canadian difference when compared to Kia USA (ie equivalent to Genesis CA vs Kia CA), in order to have a more 'premium' price...
US G70 - $58,000.70

Unlikely, if US Genesis just sticks with the difference of 5.7% in USDM vs CDM markets (ie USDM Genesis vs CDM Genesis branding) and disregard overlap and screw everybody and everything (including logic and reason)...
US G70 - $60,912.26

Lastly, if US Genesis keeps the same 0% difference just like Kia USA did when compared to Kia Canada, then obviously we get the same price as Canadians...
US G70 - $57,627.50


Now, again, despite my incorrect method of calculating percentages we can at least get an idea of potential prices, assuming my initial statement at the beginning of my post is correct. I for one, think that the first scenario is the most likely. I think the top trim 3.3 G70 will be 54k, eliminating overlap into the G80, all while still allowing the 'premium' tax when compared to the Stinger. Considering this, I think the lower 3.3 trim will be right at 49k in the US. If so, that would be the right car for me.

Time will tell...

 

[devellis]

So I crunched some simple numbers to get a different perspective on the possible USDM G70 price. Note: I did a VERY rough/improper percentage calculation to save time, they are not completely correct, but still convey the basic idea as the numbers are close enough.

Two big things. First, the Canadian G70 in top trim costs more than the Canadian Kia Stinger in top trim. Second, Canadian G70 costs less than an equivalent Canadian G80 (ie top 3.3 G70 vs top 3.3 G80). We all knew this already. I think it's safe to say that these facts will remain in the US market, and my whole reasoning is based on this assumption. I'm not factoring in exchange rates with this comparison.

That said, let's look at differences in pricing... (this is all calculated w/out any options, other than what's listed [ie AWD, as it is an option in the US])

First is Canadian Kia vs Canadian Genesis:
The Canadian G70 in top trim costs approximately $57,627.50
The Canadian Stinger in top trim costs approximately $52,102.25 (delivery and destination included)
The G70 ends up costing ~10.9% more.

Second is Canadian G80 vs Canadian G70:
G70 - $57,627.50
G80 - $62,127.50
The G80 costs ~7.8% more than the G70.


Now, let's look at the difference in equivalent US and Canadian prices.
US Stinger (Top trim, AWD) - $52,300.00
CA Stinger (Top trim, AWD) - $52,102.25
Despite the US dollar being valued higher, we in the US pay virtually the same price as Canadians. For argument's sake, the difference is 0%, again, disregarding exchange rates (nevermind the fact that Canadians are getting an insanely good ideal on the Stinger, whereas we in the US are getting screwed!)

Then, Genesis G80 price difference between USDM G80 and CDM G80.
US G80 (top 3.3 trim, AWD) - $58,745.00
CA G80 (top 3.3 trim, AWD) - $62,127.50
This is a difference of ~5.7%.


Now, if we keep these same differences we can quickly set up at least 4 potential scenarios for USDM G70 pricing.

IF the US Genesis brand follows suit with Canadian Genesis, and keeps a 7.8% price difference between the US G80 and future US G70, in order to avoid overlap...
US G70 - $54,162.89

If the US Genesis brand decides it wants to keep the same 10.9% Canadian difference when compared to Kia USA (ie equivalent to Genesis CA vs Kia CA), in order to have a more 'premium' price...
US G70 - $58,000.70

Unlikely, if US Genesis just sticks with the difference of 5.7% in USDM vs CDM markets (ie USDM Genesis vs CDM Genesis branding) and disregard overlap and screw everybody and everything (including logic and reason)...
US G70 - $60,912.26

Lastly, if US Genesis keeps the same 0% difference just like Kia USA did when compared to Kia Canada, then obviously we get the same price as Canadians...
US G70 - $57,627.50


Now, again, despite my incorrect method of calculating percentages we can at least get an idea of potential prices, assuming my initial statement at the beginning of my post is correct. I for one, think that the first scenario is the most likely. I think the top trim 3.3 G70 will be 54k, eliminating overlap into the G80, all while still allowing the 'premium' tax when compared to the Stinger. Honestly, I think it should be less than that, it really should be the same price as the US Stinger at 52k, and Kia should cut down that ridiculous price of the Stinger.

In the end I obviously don't know anything more than anybody else here in the US, but one thing is readily apparent. DO NOT BUY A USDM STINGER AT ITS CURRENT PRICE - IT'S A TOTAL RIP OFF!!!

I agree. If the G70 approaches $60K, I just don't see many people buying it. You can get some darn nice cars for less than that. Even at $54K, it's going to have to be a pretty spectacular car. Canadian pricing makes more sense, if you covert to US prices via the exchange rate. US customers won't gladly ignore the actual cost difference if the pricing assumes parity between US and Canadian dollars.

The G70 may have a combination of attributes at its price point (whatever that turns out to be) that is close to unique. But there are other options, including performance-oriented, luxury SUVs that are very appealing and may cost no more or even less than the G70. Yes, for any comparison it may be possible to point to some G70 feature that the competition lacks, but the opposite will also be true. And for some of those alternatives, prices well below MSRP are now routine. For every grand or so the G70 price inches up, new competitors come into play. Some, frankly will still cost more than even a higher-priced potential G70 MSRP. But they will also offer specific features that make them particularly attractive. Some of the Jaguar SUVs, for example, are very appealing and have a certain panache that Genesis is yet to establish. Beyond a certain price point, buyers may well start saying, "For a bit more, why not just get a Jag?" Genesis needs to tread lightly, methinks.

 

[Toddasaurus]

My thoughts exactly!!

 

[GV70GUY]

An interesting approach but in the end you are saying the price of a G70 in the US can vary as much as $6,749.37.

So the answer is we don't know.

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Help support this site so it can continue supporting you!

 

[Toddasaurus]

An interesting approach but in the end you are saying the price of a G70 in the US can vary as much as $6,749.37.

So the answer is we don't know.

Haha, you're exactly right!

 

[dengen]

I think the bottom line for me is that, at 55k, I'm probably not a buyer. Maybe down the road or the used market. But this is a new line of car, first year model.

At 45k, I'm a very likely buyer, and under that I'm close to "shut up and take my money".

At 55k there are just too many amazing options, and really good value in used market well below that from respected, tried and true brands.

Don't **** this up Genesis! I know you can do it!

 

[GenesisYEG]

The G70 is the most important vehicle Genesis has made yet. I can't see them screwing the pricing up in the US market or else it could really cause big damage to the brand. The G70 in Canada is priced very, very well compared to the competition.

The car itself is absolutely fantastic. Bias aside, it truly is one of the most fun cars I have driven and it is an amazing overall package and I've driven a lot of cars being in the car business for a long time. Clients of mine that have plenty of money and could afford pretty much any car out there have said similar words. Easily worth the $57,500 CAD.

 

[Beefer]

Hey guys...wanted to share some (potentially bad) news. I just had a good talk with a Genesis guru at my local Genesis dealer. I am in Richmond, VA.

The deal is...when the 90/80 came out...Genesis selected a few dealers in VA to carry the cars. 2 in Richmond...Williamsburg...towards the beach, etc. So not all Hyundai dealers.

Now...Genesis is turning around and wanting to strip the dealers of the cars. Genesis wants to have ONE dealership in VA !!!! Towards the DC area. I have no idea about other States. So apparently the current dealers are livid...like bad livid.

Apparently...there is major litigation going on between dealers and Genesis/Hyundai. Again...no clue whether across the USA...or just VA, etc.

He is saying that this could delay the G70 for months. And it could even result in dealers losing the 80/90's.

WTF is going on? Genesis is f'ing the dog on this one real bad.

I have an Audi A4 that has a warranty until Aug. I do not want to own this thing a day after. I have been following the G70 since the beginning...and was fully prepared to get into it. If they delay past Aug...Genesis just lost a customer as I will get into another Audi or the Q50 RS.

F'ing pylons...I swear.

Update...

Found out that Genesis is actually stepping away from the "1 dealership" motto. But...what they are now demanding is that existing dealers have to meet a requirement of a minimum of 27,000 sq.ft. dealership. And...can only sell Genesis. So...as an example...the dealership in Williamsburg is NOT applying. It would cost them $16 million to build the dealer Genesis wants. Dealers all across the USA are turning Genesis down. Even up in DC...it would cost them $40 million to build what Genesis wants.

Holy fvck.

So...again...dealers livid...and sticking it to Genesis. They are not applying for dealerships, etc, etc. Genesis is pretty full of themselves. Wow.

Anyhoo...apparently we can expect the G70 NO EARLIER than Oct or Nov.

Audi S5 Sportback...here I come.

 

[Mcc]

Hey guys...wanted to share some (potentially bad) news. I just had a good talk with a Genesis guru at my local Genesis dealer. I am in Richmond, VA.

The deal is...when the 90/80 came out...Genesis selected a few dealers in VA to carry the cars. 2 in Richmond...Williamsburg...towards the beach, etc. So not all Hyundai dealers.

Now...Genesis is turning around and wanting to strip the dealers of the cars. Genesis wants to have ONE dealership in VA !!!! Towards the DC area. I have no idea about other States. So apparently the current dealers are livid...like bad livid.

Apparently...there is major litigation going on between dealers and Genesis/Hyundai. Again...no clue whether across the USA...or just VA, etc.

He is saying that this could delay the G70 for months. And it could even result in dealers losing the 80/90's.

WTF is going on? Genesis is f'ing the dog on this one real bad.

I have an Audi A4 that has a warranty until Aug. I do not want to own this thing a day after. I have been following the G70 since the beginning...and was fully prepared to get into it. If they delay past Aug...Genesis just lost a customer as I will get into another Audi or the Q50 RS.

F'ing pylons...I swear.

The guy at your dealer is not a guru. But you could be one if you read the news and the forums here. This is not news. It has been rehashed many times here. Also on the net http://www.autonews.com/article/20180402/RETAIL06/180409970/nada-show-hyundai-dealers-meeting
There is going to be a payoff of several million to dealers that don’t become Genesis and the promise of expanding the number of dealers in the future. Not everyone is going to be happy. Maybe it will never happen. Time will tell. But as we have already seen, it is taking time to resolve.

 

[devellis]

There are just so many issues surrounding the introduction of the G70 in the US. I find it all a bit scary and puzzling. On one hand, it's important for Genesis to have dealerships that can provide a suitable owner experience. On the other hand, people simply won't drive hundreds of miles to check out a car when there are alternatives right around the corner. And part of the "owner experience" that Genesis is bragging about is service pick-up and drop-off. This becomes more challenging when the dealer is half-way across a large state. I'm confident that this will all get sorted out eventually and that they will fill out the number of dealerships. But that isn't going to happen anytime soon. In the meantime, an important car in the Genesis lineup may suffer because the infrastructure for sales and service is lagging so far behind the introduction of the G70. Why didn't Hyundai think this through well enough to have started getting dealers in place before the car hits our shores? Clearly, they've had the idea of establishing the Genesis brand as a separate entity for years now. One could be forgiven for thinking that the timetable in place was based not on the G70 but on the SUVs and other models that are anticipated for 2020 or thereabouts.

Are they serious about the G70? Certainly some indicators suggest that they are. The company seems to have invested substantially in its development. But I wonder if the underpinnings of the car were really intended as a foundation for a later crossover rather than primarily for the G70 sedan and if that's the basket they're putting their eggs in. That could be totally off base. But at times, it seems that the G70 is almost engineered not to succeed in the US. If their pricing strategy shoots too high, I think that will exacerbate some of the problems. I hope they realize that they need to establish a presence, and doing that means getting these cars on the road. I'd hate to see Genesis become one of those brands that people are only vaguely aware of, sort of like Mitsubishi. I know Mitsubishis exist but I have no idea what their various models are, whether or not I should bother to find out, or where I could find a dealer if I wanted to. Cars with well-established reputations and a high degree of exclusivity (Bentley comes to mind) can afford to have that sort of low profile. A car going toe-to-toe with BMW, Mercedes, Audi, Infiniti, etc. really can't. And when you rarely see a car on the road and virtually never drive by a dealership, that's a low profile. Even if they bombard the airwaves with ads, if the car is rarely seen on the road, it's much less likely to break through to people's awareness. A great looking car in a neighbor's driveway is likely to generate more interest than a car that you see on TV in a slick ad several times a week but never have heard of before and never encounter in person. And the way to get those personal interactions with the car -- especially if the dealership network is paper thin -- is to price it aggressively enough that people who do discover it will be motivated to pull out their checkbooks. Otherwise, they'll go across the street to the BMW or Infiniti or Audi or Lexus dealer that's been there for years and that is selling a product the potential buyer already is familiar with.

 

[Beefer]

There are just so many issues surrounding the introduction of the G70 in the US. I find it all a bit scary and puzzling. On one hand, it's important for Genesis to have dealerships that can provide a suitable owner experience. On the other hand, people simply won't drive hundreds of miles to check out a car when there are alternatives right around the corner. And part of the "owner experience" that Genesis is bragging about is service pick-up and drop-off. This becomes more challenging when the dealer is half-way across a large state. I'm confident that this will all get sorted out eventually and that they will fill out the number of dealerships. But that isn't going to happen anytime soon. In the meantime, an important car in the Genesis lineup may suffer because the infrastructure for sales and service is lagging so far behind the introduction of the G70. Why didn't Hyundai think this through well enough to have started getting dealers in place before the car hits our shores? Clearly, they've had the idea of establishing the Genesis brand as a separate entity for years now. One could be forgiven for thinking that the timetable in place was based not on the G70 but on the SUVs and other models that are anticipated for 2020 or thereabouts.

Are they serious about the G70? Certainly some indicators suggest that they are. The company seems to have invested substantially in its development. But I wonder if the underpinnings of the car were really intended as a foundation for a later crossover rather than primarily for the G70 sedan and if that's the basket they're putting their eggs in. That could be totally off base. But at times, it seems that the G70 is almost engineered not to succeed in the US. If their pricing strategy shoots too high, I think that will exacerbate some of the problems. I hope they realize that they need to establish a presence, and doing that means getting these cars on the road. I'd hate to see Genesis become one of those brands that people are only vaguely aware of, sort of like Mitsubishi. I know Mitsubishis exist but I have no idea what their various models are, whether or not I should bother to find out, or where I could find a dealer if I wanted to. Cars with well-established reputations and a high degree of exclusivity (Bentley comes to mind) can afford to have that sort of low profile. A car going toe-to-toe with BMW, Mercedes, Audi, Infiniti, etc. really can't. And when you rarely see a car on the road and virtually never drive by a dealership, that's a low profile. Even if they bombard the airwaves with ads, if the car is rarely seen on the road, it's much less likely to break through to people's awareness. A great looking car in a neighbor's driveway is likely to generate more interest than a car that you see on TV in a slick ad several times a week but never have heard of before and never encounter in person. And the way to get those personal interactions with the car -- especially if the dealership network is paper thin -- is to price it aggressively enough that people who do discover it will be motivated to pull out their checkbooks. Otherwise, they'll go across the street to the BMW or Infiniti or Audi or Lexus dealer that's been there for years and that is selling a product the potential buyer already is familiar with.

Very well said...and I absolutely agree.

 

[GV70GUY]

"A great looking car in a neighbor's driveway is likely to generate more interest than a car that you see on TV"

Funny you say this, I work for a very large company and I have yet to ever see another Genesis's in any of the many parking lots and garages we have. But many of the folks I work with has asked about and or has seen my G80 who has never seen one before. However I was surprised by how many knew what or who Genesis was.
We are some of the best salespeople Genesis could have...........

 

[GenesisYEG]

"A great looking car in a neighbor's driveway is likely to generate more interest than a car that you see on TV"

Funny you say this, I work for a very large company and I have yet to ever see another Genesis's in any of the many parking lots and garages we have. But many of the folks I work with has asked about and or has seen my G80 who has never seen one before. However I was surprised by how many knew what or who Genesis was.
We are some of the best salespeople Genesis could have...........

Word of mouth and seeing the car in person is huge, especially when an influencer gets his/her hands on one. You can say as many good things you want about your product but the amount of interest you will generate will be far less than somebody else saying good things about your product.

 

[dengen]

"A great looking car in a neighbor's driveway is likely to generate more interest than a car that you see on TV"

Funny you say this, I work for a very large company and I have yet to ever see another Genesis's in any of the many parking lots and garages we have. But many of the folks I work with has asked about and or has seen my G80 who has never seen one before. However I was surprised by how many knew what or who Genesis was.
We are some of the best salespeople Genesis could have...........

This is precisely why it needs to be priced to sell. It's a new car from a new brand. It needs exposure. The cars they sell initially should be discounted heavily and thought of as a marketing expenditure