Where are the V8 owners?

[papadondo]

Ok people, the V8's have been on the lot's for about a week now. I know some have sold...so where are the postings from the proud new owners? For those of us living vicariously through those of you fortunate enough to have been able to already be driving a new Gen, we need these postings to get through the day. Please, please...we need V8 owners posting!

 

[Poopsicle]

I concur. I'm anxious to see what you V8 guys are experiencing.

 

[thomaspf]

Right now, mostly disappointment. I bought a silver/black V8 last weekend.

I got an email yesterday that they can't get me the car ...

Cheers

Thomas

 

[Duaine]

Right now, mostly disappointment. I bought a silver/black V8 last weekend.

I got an email yesterday that they can't get me the car ...

Cheers

Thomas

I agree with the word dissapointment.My dealer has been unable to locate a sterling blue\cashmere with tech pkg.So far he can only locate lots of black ones, some gray and silver.We have a dealer in iowa that has the siler\black with tech pkg.just to let you know.

 

[gipp]

I think that the V8 Genesis is more of a myth than the white Genesis is.....

 

[zedbyers]

i am still waiting on my VIN#. late last week i was told 'a week or two' for the car at most, which i find hard to believe considering i don't even have a VIN# assigned yet....

 

[charlesleiss]

I got word from my dealer in Pittsburgh that their allocation of V-8s won't be made until October with an estimated delivery in December. No VIN either. I ordered in August. Looks like the west coast gets most of the early allotments.

Wish me luck!

 

[Sonata2009]

Ah, the Genesis V8 saga . . .

This is begining to border on the incredible! You're a major world wide organization. You spend a large amount of capital to enter a market in which you have not previously participated. You aspire to a segment that can be described as "finicky", "upscale", and "Image Based". Pretty high aspirations for a perceived "economy" company. It's also a market segment that is filled with perceptions and opinions, many which sometime defy logic or reason.

So then it seems that you make every possible decision during the execution of your plan to aggravate and allienate the very customer base you're going after. I suspect the net result is going to turn out quite differently than "the plan". Add to that, the fact that the Dealer network has no practical way to actually get the vehicle that the customer wants in any reasonable time frame! Small volume dealers seem to be at the most risk of not making potential buyers happy.

When the national ads scream "It's here now!", it's apparent that Hyundai is not really clear on exactly where "Here" is! "Ordering" a Genesis seems to be a bit of a guessing game, a bit lottery, and a bit smoke and mirrors.

Sorry for the rant!

 

[Jerrad]

Good rant and I fully agree.

Ah, the Genesis V8 saga . . .

This is begining to border on the incredible! You're a major world wide organization. You spend a large amount of capital to enter a market in which you have not previously participated. You aspire to a segment that can be described as "finicky", "upscale", and "Image Based". Pretty high aspirations for a perceived "economy" company. It's also a market segment that is filled with perceptions and opinions, many which sometime defy logic or reason.

So then it seems that you make every possible decision during the execution of your plan to aggravate and allienate the very customer base you're going after. I suspect the net result is going to turn out quite differently than "the plan". Add to that, the fact that the Dealer network has no practical way to actually get the vehicle that the customer wants in any reasonable time frame! Small volume dealers seem to be at the most risk of not making potential buyers happy.

When the national ads scream "It's here now!", it's apparent that Hyundai is not really clear on exactly where "Here" is! "Ordering" a Genesis seems to be a bit of a guessing game, a bit lottery, and a bit smoke and mirrors.

Sorry for the rant!

 

[gipp]

More ranting and deserverdly so...The holy trinity of any company when it comes to sales is Lead Generation, Lead Conversion and Client Fullfillment. It is difficult to quantify exactly how many cross sales are being lost to yet another marketing execution nightmare by Hyundai. They say they have allocated $80 million to Lead Generation. We know from this forum that Hyundai has done absolutely nothing about Lead Conversion since 99% of the dealers have no idea of how to sell a Genesis or even how the features work or what features exist. Forget about knowing the difference between a V6 & V8 or a special place in the showroom.

To then compound these errors with an inability to get the product to market in a timely fashion is the most horrendous mistake a business can make when it comes to Client Fullfillment. Even the Mom & Pop shops understand people do not want "Rain Checks" if they come to the store and the product that was advertised is not avaialable. This creates "bad will" and bad brand image. It makes the average consumer wonder about the core capabilities of the company and they begin to re-rationalize the entire Buying Decision Process. Buying a car is both a need based and emotion driven purchase. 3 key elements of the consumer Buying Decision Process that are emotionally driven are the need for advice, assistance and reassurance. These must happen before any transaction processing can begin. Who in thier right mind, even the most loyal Hyundai executive, can honestly say that the Genesis launch contains even an iota of these essential 3 elements. Hell, they could not even get the states of Pennsylvania vs. Deleware right when they tried some Lead Generation activity in the Test Drives or give away the $500 incentive coupons that were budgeted. This lack of marketing policy deployment is shocking at the least and insightful into actual strategic implementation capabilities.

Hyundai has basically taken all the fun and emotion out of the launch of the Genesis. Honestly if I had not been following this car for over 2 years I would have bought either another E Class or Jag by now. Enough is enough already... Having dealers unequiped to monitor inventory, promise delivery or make good on deposits is the hallmark of a company in chaos. Not a compnay that aspires to be viewed by the public as world class and being able to compete in the near luxury or luxury segments. WAKE UP HYUNDAI- YOU ARE DRIVING YOUR BEST POTENTIAL LONG TERM CUSTOMERS AWAY.

Let's see how the inability to execute the fundamentals of Lead Generation, Lead Conversion and Client Fullfillment processes effect bottom line sales and long term market segment profitability. Hyundai has even turned me into a skeptic and that is just plain sad....

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[Simonwpb]

These are all valid criticisms. Customers looking for the best performance have been waiting patiently for the V8.

In Hyundai's defense I would add to the debate that
1) The factory has lost production due to at least 6 partial manufacturing strikes which has resulted in the loss of production of 20,000+ vehicles and delayed the release of the Gen Coupe by about a month.
2) The advertising campaign so far has been only a teaser with only a handful of spots.

 

[redrocks]

Maybe Hyundai is having undisclosed "issues" with the V8 and trying to resolve them before distribution to dealers. A sign of what to expect of the Genesis?

 

[wayoutwest]

I drove one last week... there are plenty around here in southern california. It's the same thing every manufacturer does... intro the base models first, then the upscale ones later. Acura is doing the same thing right now with the TL. You can't get the SH-AWD until November, but the standard models are in showrooms now.

 

[musher51]

Maybe Hyundai is having undisclosed "issues" with the V8 and trying to resolve them before distribution to dealers. A sign of what to expect of the Genesis?

Are you expecting problems with the intro of Genesis? Please share whatever info/data you have that prompts your concern. Otherwise, your comment has to be filed under "unsubstantiated, pointless speculation".

 

[gentau]

I think that the V8 Genesis is more of a myth than the white Genesis is.....

That's a double-barreled blast for me. If I buy one of the cars, it must be a white V-8.

 

[redrocks]

Are you expecting problems with the intro of Genesis? Please share whatever info/data you have that prompts your concern. Otherwise, your comment has to be filed under "unsubstantiated, pointless speculation".

As pointed out earlier, "an inability to get the product to market in a timely fashion". So why go through all the advertising if the product is not ready? And if the product is ready, why has there been inconsistent information from the dealers as to when the V8's would be available.

If there are problems, we, the consumers wouldn't necessarily hear about them. Do you know everything that's going on with the V8? Even if you were someone who worked for Hyundai, you would not disclose information that would be confidential. Most manufacturers set a release date, like October 2009, when a new model will be out on the market(in dealers).

I'm not trying to blast Hyundai. I'm very excited about the Genesis (V8) and look forward to the possibility of buying one. Whether I buy one is influenced by how Hyundai gets the Genesis to the market and how it resolves any issues with the vehicle.

 

[EdVoylesHyundai]

As pointed out earlier, "an inability to get the product to market in a timely fashion". So why go through all the advertising if the product is not ready? And if the product is ready, why has there been inconsistent information from the dealers as to when the V8's would be available.

If there are problems, we, the consumers wouldn't necessarily hear about them. Do you know everything that's going on with the V8? Even if you were someone who worked for Hyundai, you would not disclose information that would be confidential. Most manufacturers set a release date, like October 2009, when a new model will be out on the market(in dealers).

I'm not trying to blast Hyundai. I'm very excited about the Genesis (V8) and look forward to the possibility of buying one. Whether I buy one is influenced by how Hyundai gets the Genesis to the market and how it resolves any issues with the vehicle.

The product is ready. It is sitting in showrooms in parts of the country right now. There is no way possible to make cars show up at every dealer across the nation on the same day. Add to that the fact that the vehicles are shipping from Korea, which is on the California side of our world. Naturally, the west coast will get those cars first. On top of that, you have Hurricane Ike which roared through the gulf and created a backlog of ships trying to get through the Panama Canal to delay the cars from getting to the east coast. Even if Hyundai issued a new press release every morning about the status of the V8 Genesis, there would still be people with "inside" information so not everyone knows the same thing. What would you have Hyundai do?

 

[gipp]

Ed,
As always thanks for your insights and information, You are one the key guys that makes this forum so valuable. To answer your question, yes, I believe that Hyundai on a daily basis if needed should be alerting all the names in thier data base and thier dealer network on delivery status. It would take less than 5 minutes to email blast a message to potential Genesis buyers that due to circumstances beyond thier control(ie. Hurricane) V8 Genesis will be arriving later than anticipated and previously related to you. THAT is what world class companies do on a daily basis to build brand name, loyalty and long term customer satisfaction. It must be part of the daily culture and process of a company if it truly has world class aspirations. Many organizations go way past daily alerts, they post real time events because thier systems, culture and processes are built that way and everyone in the organization thinks that way. What I would have Hyundai do is concentrate on lead conversion and client fullfillment processes in a manner consistent to today's available technology and incent all employees to act in said fashion.

There are 6 Hyundai dealers in NJ that know I want a Black/Saddle V8 Tech. The only dealer that touches base with me on this purchase is a dealer from Brooklyn New York who calls each and every week with an apology that they have no information yet. They got my name from the internet and care, while the dealers I have personally visited in NJ remain entrenched in the old Hyundai culture. Guess where I will be purchasing the car?

What is more revealing perphaps is the fact that I get weekly calls from the Infiniti, Jaguar and Lexus dealers I took test drives at asking me if I have purchased the Genesis yet and reminding me that that value me as a consumer that visited thier showrooms and reminding me that they have my 2nd and 3rd choices available for delivery at my doorstep within an hour.

 

[redrocks]

The product is ready. It is sitting in showrooms in parts of the country right now. There is no way possible to make cars show up at every dealer across the nation on the same day. Add to that the fact that the vehicles are shipping from Korea, which is on the California side of our world. Naturally, the west coast will get those cars first. On top of that, you have Hurricane Ike which roared through the gulf and created a backlog of ships trying to get through the Panama Canal to delay the cars from getting to the east coast. Even if Hyundai issued a new press release every morning about the status of the V8 Genesis, there would still be people with "inside" information so not everyone knows the same thing. What would you have Hyundai do?

Thank you for the feedback. Yes, I can see how back ups through the Panama Canal could effect delivery of the Genesis. I see many people on this forum who have received VINs and can't find out where their vehicle is. It's pretty simple, manage the customers expectations. How hard would it be for dealers to say, "Due to Hurricane Ike, shipments will be delayed to Regions XX."

 

[Simonwpb]

Technology drives our expectations.

In my own business we cannot accurately track industrial equipment on a truck which can also be frustrating. Our expectations are driven by global logistics providers such as UPS or Fedex where you can track the location of packages on a daily basis or shippers who use RFID chips in trucks, containers etc to accurately track shipments.