YEH
Registered Member
I don't really think Hyundai over the long run will be pumping out Ultra luxury models to the masses like Benz/BMW but I could be wrong. For right now, their bread and butter is the Sonata and Tuscon and possibly the Santa Fe.
Don't forget the Elantra (the next gen Elantra will be a HUGE seller).
[nomedia="http://www.youtube.com/watch?v=tohBEeWv0io&feature=related"]YouTube- 2011 Hyundai Elantra Lunching - Busan Motor Show 3[/nomedia]
Hyundai's luxury models (sedans) likely won't ever approach Benz/BMW sales, even if sold under a lux nameplate.
However, there's a good chance that the next-gen Genesis will outsell the Infiniti M and Lexus GS; but the real volume "lux" model would be the smaller sedan which is currently undergoing development.
As for the Equus and Genesis...
the Equus has better shaped/styled headlights and lower air dam, while the Genesis has a better greenhouse/C-pillar and rear/taillights.
While some may find the Genesis' waterfall/klingon grill weird, I kinda prefer it over the Equus' more traditional horizontal-slatted grill since it is more distinctive.
So overall - edge to Genesis.