YEH
Registered Member
Im hoping Hyundai does not have a significant price increase. I know they will not be offering the big discounts right after launch, but if the discounts dont come, they will price me out of the market. Im no auto industry analyst but IMO they need to keep their identity of being a value brand.
The value is in not having to price in the cost of a luxury brand and separate dealer network, not to mention higher end service.
The cost of the aforementioned would add around $7-8k per vehicle for the Genesis, so $7-8k below the GS and M is where Hyundai should target the pricing.
They can make the price differential greater if they decide not to offer service amenities like a guaranteed loaner, but I think they should offer for the new Genesis if they are serious about the 2G Genesis being a contender in the midsize luxury segment.
The reason why the Equus has a higher price relative to its segment is that Hyundai had to price in the higher end service amenities like valet service calls and guaranteed loaners.
Along the same lines, the Kia Cadenza is priced higher than the Azera due it offering free maintenance (not really free - the cost is just built into the price) and having a more luxurious interior.