Not that I'm a snob or think that I deserve the best at all times, but I feel that if you worked hard to achieve a certain status, then I should be treated as such.
Hyundai is far from a status symbol to the general public. That is a long road not yet completed. Your status achievement by working hard is that you elected not be a status symbol and buy a car which has a huge value proposition and most if not all of the features and engineering of cars costing significantly more. What it lacks is visible status outside of a Hyundai dealership.
Within the dealership, I'm not even sure it yet commands a heightened level of status internally. In a BMW dealership, the 3-series owner and 7-series owner are treated the same even though there may be as much as a $70K gap between cars. I think the price of ownership of the Genesis is to be treated at most dealers the same as an Accent owner. Best value is probably finding a dealer that treats them well and enjoy the status in owning a car that allows you to drive a killer sedan and instead upgrade your TV and lounge at home.
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