Genesis will be separate from Hyundai brand??

[Bernster]

Hyundai announced that it is turning its Genesis lines of sedans and coupes into a standalone global luxury brand. The company is targeting six new Genesis vehicles by 2020. Hyundai spokespeople confirmed that all six vehicles will be available in the U.S. by 2021. Details on how Genesis vehicles will be marketed, sold and serviced were sparse. Hyundai did not answer when asked whether Genesis vehicles would be sold alongside Hyundai vehicles in existing Hyundai stores or in standalone Genesis dealerships.

For a general report see:

http://wot.motortrend.com/hyundai_relaunches_genesis_as_global_luxury_brand.html

For good analysis of what this means see:

http://www.roadandtrack.com/new-cars/a27260/hyundai-spinning-off-genesis-is-a-pretty-good-idea/

 

[Mark_888]

Hyundai announced that it is turning its Genesis lines of sedans and coupes into a standalone global luxury brand. The company is targeting six new Genesis vehicles by 2020. Hyundai spokespeople confirmed that all six vehicles will be available in the U.S. by 2021. Details on how Genesis vehicles will be marketed, sold and serviced were sparse. Hyundai did not answer when asked whether Genesis vehicles would be sold alongside Hyundai vehicles in existing Hyundai stores or in standalone Genesis dealerships.

Hyundai did say that for the time being, the Genesis brand will not have separate dealerships in the US. So they will be sold at Hyundai dealerships, but not sure if all Hyundai dealerships will sell them.