Number of Genesis sold in USA in 2017 and 2018

[turnne]

^ Once again, you're arguing a non-issue.

No one is saying that CUVs aren't the body-style to go w/ for the US market.

Again, Genesis needed to establish itself in its home/domestic market first, before growing elsewhere - and the G80 and G90 have been huge successes for Genesis in their domestic market.

And as stated, elsewhere, it's a moot argument, as Genesis did not have a (RWD) platform suitable for CUV-duty.

The GV80 and GV70 are underpinned by a new RWD/AWD platform; and when the Genesis brand was launched in Korea in 2016, the first 2 models that got greenlit for production were the 2 CUVs (the G70 had already been in development for some time at that point).

They could have rebadged something

But again….not sure any of this matters if they don't have something that US buyers want to buy

The Korean market has zero to do with buyers in the United States

Warren

 

[turnne]

You will have to prove that one. Give me a link to any dealer (excluding Michigan dealers) who are advertising $12-15 K off sticker on a new 2018 Genesis G80. Or proof from any individual that they received $12-15 K off the sticker price, on a new 2018 G80. Word from our area, there is a shortage of the 2018 G80 Ultimate, in the colors buyers want.

There is whole thread where people are posting what they are paying. I am surprised you had looked through the thread
And who is giving you these "words"...the dealer sales rep?

OTD price for G80 with or without pkg

You do realize that there is ample inventory of 2017 G80's still sitting on dealers lots right?...and that they are actually selling at numbers fewer than the Hyundai Genesis was

Warren

 

[EdP]

The Korean market has zero to do with buyers in the United States

That is true. They are a Korean company. While many here are complaining that they are not giving us what we want, they are centered around their own market first. We are second or third in line.

If they are selling well in the home market and we are getting the overflow, they may be very happy with sales and production ability.

 

[Mark_888]

That is true. They are a Korean company. While many here are complaining that they are not giving us what we want, they are centered around their own market first. We are second or third in line.

If they are selling well in the home market and we are getting the overflow, they may be very happy with sales and production ability.

Given that Hyundai (not including their 33% ownership of Kia) sold 4.5 million vehicles in 2017, and their sales target was 5.08 million, I would not agree that they are content on just serving their domestic market. They are striving to be a worldwide automaker.

In 2017, Hyundai Motor Company sold about 688,939 vehicles in South Korea, out of the 4.5 million sold worldwide.

Total USA Hyundai sales in 2017 were 685,555 units (including Genesis). That was a decline of 12% decline over total sales from 2016.

Kia had total worldwide sales of about 2.75 million units in 2017. In 2016, Kia surpassed Hyundai in the South Korea market for passenger vehicles for the first time.

 

[Mcc]

I don’t think that Genesis or Hyundai are more concerned about getting the brand right than the sales.
Here is a quote from Fitzgerald:
"The hallmarks of success are not characterized by volume," the brand boss said. "And that's totally different. It has to do with a lot of soft factors that are not related to nuts and bolts.”

 

[Mark_888]

I don’t think that Genesis or Hyundai are more concerned about getting the brand right than the sales.
Here is a quote from Fitzgerald:
"The hallmarks of success are not characterized by volume," the brand boss said. "And that's totally different. It has to do with a lot of soft factors that are not related to nuts and bolts.”

Genesis sales are a drop in the bucket of worldwide Hyundai sales. In USA alone, Genesis is about 3% of total Hyundai USA sales in 2017, and Genesis worldwide is a much lower percentage than that of Hyundai worldwide sales of about 4.5 million units.

Genesis sales in the USA YTD January through April of 2018 are down 17.5% for the same YTD period in 2017. Sales of the G90 are actually up. I don't know what "getting the brand right" has to do with declining sales, since both cars are usually well-received by reviewers.

As to what Fitzgerald says, well-run companies don't let junior executives determine their own performance success. What do you expect him to day to the media? "We are doing a terrible job" or "sales of the Genesis in the USA is much lower than expected"? Corporations don't display their dirty laundry in public.

 

[Mcc]

Genesis sales are a drop in the bucket of worldwide Hyundai sales. In USA alone, Genesis is about 3% of total Hyundai USA sales in 2017, and Genesis worldwide is a much lower percentage than that of Hyundai worldwide sales of about 4.5 million units.

Genesis sales in the USA YTD January through April of 2018 are down 17.5% for the same YTD period in 2017. Sales of the G90 are actually up. I don't know what "getting the brand right" has to do with declining sales, since both cars are usually well-received by reviewers.

As to what Fitzgerald says, well-run companies don't let junior executives determine their own performance success. What do you expect him to day to the media? "We are doing a terrible job" or "sales of the Genesis in the USA is much lower than expected"? Corporations don't display their dirty laundry in public.

I was just trying to give some insights into their thinking. So what’s your point?

 

[Mark_888]

I was just trying to give some insights into their thinking. So what’s your point?

I was just stating the facts. I don't speculate about what rationalizations of declining sales that Genesis Motors management might be claiming, but I did point out that their bosses at Hyundai Motors in Korea may not agree with the "public" self-assessment of the Genesis sales performance. Since when does anyone get to make a final determination of the success or failure of their own performance?

At the same time, I don't for a second believe that Fitzgerald actually believes his own upbeat propaganda. Putting a positive spin on bad news is part of his job.

 

[Mcc]

At the same time, I don't for a second believe that Fitzgerald actually believes his own upbeat propaganda. Putting a positive spin on bad news is part of his job.

Ok, your opinion. Not of interest to me whether he does or does not believe. That’s my opinion.

 

[lt2211]

Deleted

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[Mark_888]

Ok, your opinion. Not of interest to me whether he does or does not believe. That’s my opinion.

It is not my opinion that "Putting a positive spin on bad news is part of his job."

It's a fact, Jack.

 

[Mcc]

It is not my opinion that "Putting a positive spin on bad news is part of his job."

It's a fact, Jack.

You honestly don’t realize when you are expressing an opinion vs staring a fact. It is your opinion that that is what he was doing. You even said I don’t for a second believe.

I wasn’t questioning if that is part of any marketing job.

 

[Mark_888]

You honestly don’t realize when you are expressing an opinion vs staring a fact. It is your opinion that that is what he was doing. You even said I don’t for a second believe.

I wasn’t questioning if that is part of any marketing job.

Obviously I was expressing my own opinion when I said "I don’t for a second believe..." Why is it even necessary for you to say that?

Are you saying that the reduction in G80 and G90 sales was planned, or was part of making the brand better? I could understand that if sales declined by cutting dealers to 100 might be considered to make the brand better, even if it reduced sales, but that has had no effect on the decline in sales for 2017 and early 2018.

You admitted that you comments ("just trying to give some insights into their thinking.") were pure speculation, unless you have some kind of inside information that you have continuously denied having.

 

[Mcc]

Hey I was just quoting genesis . Doesn’t that represent their thinking?

 

[Mark_888]

Hey I was just quoting genesis . Doesn’t that represent their thinking?

Maybe, or maybe not. As you admitted yourself, it is the job of a marketing person to put a favorable spin on bad news. I am not faulting them for doing that, but that doesn't mean I have to believe it.

 

[Mcc]

Maybe, or maybe not. As you admitted yourself, it is the job of a marketing person to put a favorable spin on bad news. I am not faulting them for doing that, but that doesn't mean I have to believe it.

Sorry I don’t ever remember posting that “it is the job of a marketing person to put a favorable spin on bad news.”
Please refresh my poor memory as to where I said that. Maybe I was asleep when I wrote it but it doesn’t. Sound like something I would write.

 

[Mark_888]

Sorry I don’t ever remember posting that “it is the job of a marketing person to put a favorable spin on bad news.”
Please refresh my poor memory as to where I said that. Maybe I was asleep when I wrote it but it doesn’t. Sound like something I would write.

I said it, and you responded:

I wasn’t questioning if that is part of any marketing job.

So I took that as agreement that he may have just been putting a favorable spin on bad news, since there was bad news, and it is his job as head of marketing for Worldwide Genesis Brand to do that.

 

[Mcc]

I’ll leave it at that. No point in arguing this with you. That would be the definition of insanity.

 

[joneillnj]

Maybe, or maybe not. As you admitted yourself, it is the job of a marketing person to put a favorable spin on bad news. I am not faulting them for doing that, but that doesn't mean I have to believe it.

Actually, that is the job of the PR/Corp Communications folks - not Marketing.

 

[joneillnj]

I’ll leave it at that. No point in arguing this with you. That would be the definition of insanity.

Yup, some folks seem to never admit they're wrong and have to always have the last word... don't get sucked in - give it up!