OK, sure, it could be
ceramic technology they're talking about. I trust your expertise on this matter, though I don't know what makes you
absolutely sure some brand new technology couldn't be involved here.
To be clear, though, I wouldn't be the least bit surprised if Diamond Cut IR is
similar to other films on the market. Even so, I happen to believe them when they say that Diamond Cut is "unique" ... at the very least,
to their market. Automotive tint. I've never seen or heard of anything like it being made available anywhere for installation on a vehicle. Have you?
Most automotive
ceramic tints have the classic dark, black/gray/charcoal appearance (Huper Optik, Madico, Formula One, etc). V-Kool's automotive line of film looks similar to the film in question (trademark light-bluish hue), but it is metal-based (apparently they use tiny bits of gold and silver to acheive their high levels of solar rejection), which is the very thing
Premier wanted to avoid in Diamond Cut's development.
There are other
ceramic-based
residential or
industrial films that also look similar to Diamond Cut, including Panorama's
Dual Reflective Slate series. I have yet to come across one with the specifications of Diamond Cut IR, though. 99% UV and 92% IR is a lot of solar rejection for a very light film (72%). It could be that Premier worked with the same developer firm as Panorama did for the Dual Reflective film, but requested different attributes from the film, thus the differing specs. It's just speculation, though ... this may be information we'll never know.
The point is, I don't think it was totally fair of you guys to jump all over their original claim without knowing exactly what it was you were dealing with. Advances in technology happen all the time, and I'm sure even folks in the industry will be surprised with the next best window film to come along, whenever it does. Not diminishing the occurrence of the usual "BS-ing" by tint salesmen! Believe me, I know where you're coming from in that regard.
In their email to me,
Premier claims that a lot of capital was put into R&D, and based on the success of the film thus far, they anticipate taking Diamand Cut to the global marketplace in 3-6 months. This is a bold claim, something they shouldn't say if it were not true for fear of customers like me, and potential customers like you (if they go global) calling their bluff and losing faith in their brand as a result. It just doesn't make sense to lie about a short term goal like that.
If it is true, then they
must have a.) abundant capital, and b.) a quality product. As you said, there's just too much $$$ involved for those invested in this product to be fooling around. Taking a product to the competitive world of window tint will be a tough sell these days, though, I imagine.
Once it goes international and the word gets out, I don't know if Diamond Cut IR will revolutionize the automotive window film industry; I do think it has a great chance of find a niche in the market. I know a lot of people will be attracted to it's traits, just as we were (are).