If that's Genesis' marketing model - to build cars that are a solid 25% below the prices of the cars they compete against - than perhaps you're right - and the high performance version of the G80 will start at $75k. You don't know how HIGH I'd jump for JOY if that were to happen. While I think it's unlikely - I know it's not impossible. Let's just say I won't hold my breath but I'll keep my virtual fingers crossed.
I don't know if I'd consider
Cadillac to be priced "with the big boys". Not really. They even admit to being a "near luxury" brand just a year or two ago. They're not really "there" yet. So if Genesis were to mimic
Cadillac pricing, I'd be cool with that and wouldn't be surprised. That's still better than Lexus pricing. The GS-F - who'd they BUILD that for? It doesn't compete with ANYTHING. I mean - it's not an M5, an E63 AMG, an RS6... What market is it going for? I'm pretty sure it's not selling because, as you mentioned it's priced too high - for what it is... If "F" is supposed to be their "performance" division - than why is their midsize "F" competing with the
Cadillac CTS V-Sport (not "V-Series") and cars like it? I think they made a mistake there.
On the other hand - I understand WHAT it is they're doing. They're giving people who want a V8 with good performance an option at Lexus. But I think they should have kept the "F" off of it...