I don't want to sound cocky, but I would consider myself rich. My family has 5 cars, 2 lexus, 2 mercedes, and a Hummer H1. When I told my parents i wanted a Hyundai, they started laughing.
I think you made a right choice by going to something other than Hyundai genesis. Genesis never meant to draw any people from your group of people who can own multiple luxury. Some pseudo luxury owners (like myself) would consider Genesis but not people from the kind of your family.
German luxury cars are fine vehicle. The engine, handling,safety and world class engineering to put them together. They are well worth the money. If I can afford it, I would. In fact, I did have been driving BMW 5 series last 3 years. I am not really rich. I am a pseudo luxury owner. I leased it just to see what is all about german automobile. If the economy is a bit better and my financial situation is better, I would keep it. Instead, I have decide to switch to an average car like Honda Accord (which made me skewed to Genesis V6 sedan or coupe).
However, IMHO, Genesis can be a serious factor for Japanese car owners. For example, Genesis Sedan would definitely catch attention shoppers for Nissan Maxima or Toyota Avalon. And for me, I was planning to just simple Honda Accord Coupe but seriously considering genesis coupe. This is no brand consciousness decision. This is about fighting the current economy.
Now, do you think Japanese luxury is "true" luxury ? Do they have true performance and safety of German Luxury? I don't think so. Japanese engines are inferior to German and American engine. They have edge in reliability.
Do you think Japanese luxury cars are considered as "true" luxury by people all over the world ? Not necessarily. It is pretty much only in America. People in Europe, India, China, South America etc buy German when they buy luxury. Japanese luxury cars main market is North America. It's not really true luxury outside US.
Lexus and Acura actually "created" new market of kinda pseudo luxury. Not quite like Geramn performance but with luxury features and look.
(Well, Infinity is a different story. They did attempt to directly compete with German cars. They have not succeeded yet. Nissan's VQ engine is excellent but still not quite up to the level of German engines (not even American engine in terms of torque at low RPM and speed)).
Why do I bring this up ? If Hyundai ever bring Equus to US, they are not really competing with German Luxury. They know they can't beat German cars. They are attcking Japanese luxury. Hyundai is trying to beat Japanese Luxury with performance. Sorta like Infinity but the enemy is Lexus and Acura not BMW or Porsche (which Infinity is attacking).
Genesis sedan and coupe is a cut throat attack on japanese large cars and average coupes.
Equus will be very bold attack on Japanese luxury cars in US, in a nutshell, IMHO.