G70 to be discontinued

[Volfy]

I've been looking at G70s for sale on AutoTrader and have come across quite a few late model G70s that had "dealer took possession while in inventory" listed in their Carfax report. Some were sold subsequently; others don't have any registration records and are listed as CPO cars. SO maybe the "official" sales numbers aren't truly representative of cars actually sold to new car buyers. There were even a few that were ex-rentals, so fleet sales likely accounted for some of those numbers.

 

[blue92lx]

I've seen quite a few Genesis advertisments compared to the past. Seems they have increased marketing the past year, at least here. May be regional

Should they continue with the G70? Decisions like that are usually dollar driven. If not as profitable they will put their resources where return is better.

I'll be curious if their Genesis marketing ramps up after we start seeing more dealerships.

 

[EdP]

I'll be curious if their Genesis marketing ramps up after we start seeing more dealerships.

It is a chicken/egg thing. Do we market what we can't deliver in terms of service? Or do we wait for enough sales to pay for the dealership facility?
Dealers are independently owned but I have no idea if corporate is of help.

 

[JCtx]

I'm not sure I see that the G70 is an option people don't want. I don't see the M340i, RS3/S4/S5, or C43 being announced to be cancelled.

The problem is the G70 is NOT the size of a M340i, etc. It's more cramped at the rear, and THAT is the main problem with it IMO. I don't need that extra space, but for what I've read, most folks looking at those vehicles do. That marginally smaller size is severely limiting its appeal IMO. Then the G80 is between the 5 and 7 series, so also an odd duck IMO. It feels much larger than it is, and that is NOT a good thing IMO. And the sales numbers seem to confirm that. And you might be right that the Genesis doesn't get enough advertising, but if you don't have the car people are looking for, any extra advertising does little to increase sales. Right now, the G70 seems to be a 'niche' car, for folks like me, with no kids in the house anymore (or maybe small ones?), and who don't like larger cars.

 

[Sal Collaziano]

I think it would make sense for Genesis to increase the size of the G70 a bit and decrease the size of the G80. Cadillac made this same mistake with the CTS and STS by having them as "tweeners" with the brands those cars competed with.

I have this feeling they're not going to shrink the G80 because it'll eventually replace the G90. That's just a guess...

 

[blue92lx]

The problem is the G70 is NOT the size of a M340i, etc. It's more cramped at the rear, and THAT is the main problem with it IMO. I don't need that extra space, but for what I've read, most folks looking at those vehicles do. That marginally smaller size is severely limiting its appeal IMO. Then the G80 is between the 5 and 7 series, so also an odd duck IMO. It feels much larger than it is, and that is NOT a good thing IMO. And the sales numbers seem to confirm that. And you might be right that the Genesis doesn't get enough advertising, but if you don't have the car people are looking for, any extra advertising does little to increase sales. Right now, the G70 seems to be a 'niche' car, for folks like me, with no kids in the house anymore (or maybe small ones?), and who don't like larger cars.

The odd thing for me is that I'm 6'3" and my wife has sat in the back seat a few times without issue. I also drive closer to the wheel than other people do, but still that's two full adults. I'd imagine a kid in the back seat would be fine.

Anyway, doesn't really matter. This segment isn't meant for four door family cars. I doubt people are buying an M340i to tow their family around in the back seats on a regular basis, the back seats in these cars are for the non regular person that needs to go with you on occasions.

The real problem is that there really isn't anything good in a 4 door sedan under $60k and Genesis can lock that down if they really wanted to. OK so add a couple more inches to the car and be the same size as the competition. My main point is that this size car isn't dying, otherwise the other brands would be killing them off, but they aren't because they sell more than enough of them.

We could all go buy a Supra at a similar price, but a small two door sports car isn't going to fit my giant mountain bike in the back for a multi state trip.

I just think its short sighted for any manufacturer to say, "well you can have a 2 door sports car (which Genesis can't even get done), or a large four door sedan". It's BS, and the German manufacturers are showing that mentality is BS when they sell more than enough small four door sports sedans to prove that wrong.

And even the in-between size argument I don't know matters. BMW: 1 series, M2, M3, M4, M5, 6 series, 7 series. Audi: RS3, S4, S5, S6, S7, S8

You want to have a conversation about in-between sizes? Any press releases on those brands shedding weight?

This really is just Hyundai doing a shit job at their luxury brand and then claiming no one wants the G70.

Even an electric G70 would kill, I'd be up for that between most other electric options. Especially if Hyundai does release their EV drivetrain that simulates manual shifting.

 

[Volfy]

G70 suffers a bit of an identity crisis. Is it a compact luxury sedan? Or is it a performance-oriented "driver's" car? Perhaps something inbetween, like a gran turismo?

Realistically... G70 kinda is all of them, and kinda isn't any of them. For Genesis' first crack at challenging the BMW 3-series, it is quite a remarkable effort. However, with essentially only 2 engines and various trim levels that are more alike than different, it is hard for the traditional buyers of this segment to take Genesis seriously. Some of us can see past that and judge the car on its own merit. Not every buyer can. This is particularly true when there is no true halo trim. BMW has no less than three M3 trims currently. With all the buzz about N-performance sub-brand... Where is the G70 N?

Veloster N and Elantra N are both very track capable right off the showroom floor. Heck, even the Kona N is no slouch. As comical as a mini SUV track machine might sound, there is one Kona N here that runs the local AutoX pretty well. Why Genesis didn't bother to develop a G70 N version is beyond me. Sure, not many folks would buy a $70k+ G70 N with 425HP 3.5TT, track-focused suspension, and 6-pot Brembo on 15" rotors. It's a halo car, meant to give the rest of the lineup the performance aura... street cred, if you will. It's why BMW has the M, Audi has the RS, Mercedes has the AMG, Alfa has the Quadrifoglio, and Cadillac has the Blackwing.

With the proliferation of SUVs, one of the few remaining reasons some buyers might still choose a sedan is for the driving dynamics. Particularly in the premium compact RWD-based segment G70 competes in, performance is luxury. The halo cars might not be the volume profit maker, but they help sell the rest of the line.

Lacking that, G70 is just a good car, maybe even a really good value. But a true 3-series contender it is not. And if that's the case, G70 has no hope of building enough volume to amortize the R&D cost of sustaining the mode line-up l in the long run.

The exact same thing happened to the Genesis Coupe. When will Hyundai learn?

 

[blue92lx]

G70 suffers a bit of an identity crisis. Is it a compact luxury sedan? Or is it a performance-oriented "driver's" car? Perhaps something inbetween, like a gran turismo?

Realistically... G70 kinda is all of them, and kinda isn't any of them. For Genesis' first crack at challenging the BMW 3-series, it is quite a remarkable effort. However, with essentially only 2 engines and various trim levels that are more alike than different, it is hard for the traditional buyers of this segment to take Genesis seriously. Some of us can see past that and judge the car on its own merit. Not every buyer can. This is particularly true when there is no true halo trim. BMW has no less than three M3 trims currently. With all the buzz about N-performance sub-brand... Where is the G70 N?

Veloster N and Elantra N are both very track capable right off the showroom floor. Heck, even the Kona N is no slouch. As comical as a mini SUV track machine might sound, there is one Kona N here that runs the local AutoX pretty well. Why Genesis didn't bother to develop a G70 N version is beyond me. Sure, not many folks would buy a $70k+ G70 N with 425HP 3.5TT, track-focused suspension, and 6-pot Brembo on 15" rotors. It's a halo car, meant to give the rest of the lineup the performance aura... street cred, if you will. It's why BMW has the M, Audi has the RS, Mercedes has the AMG, Alfa has the Quadrifoglio, and Cadillac has the Blackwing.

With the proliferation of SUVs, one of the few remaining reasons some buyers might still choose a sedan is for the driving dynamics. Particularly in the premium compact RWD-based segment G70 competes in, performance is luxury. The halo cars might not be the volume profit maker, but they help sell the rest of the line.

Lacking that, G70 is just a good car, maybe even a really good value. But a true 3-series contender it is not. And if that's the case, G70 has no hope of building enough volume to amortize the R&D cost of sustaining the mode line-up l in the long run.

The exact same thing happened to the Genesis Coupe. When will Hyundai learn?

Agreed. Not having specialized performance models is ridiculous, especially since they're sooooo proud of their performance hyundai N series. Do they not understand how that looks that they basically hold their lower end cars to a higher specialized standard than their luxury brand?

I think the lack of true high performance motors is a lack of effort. They clearly are putting too many eggs in this EV move they're trying to force, and they figured lets drag out the 3.3/3.5 and 2.0/2.5 as long as we can while also leaving them with the same power theyve had since day 1. Theres no reason they cant release a 450hp 3.3t and have it be reliable. When people can buy a piggy back tuner and not have reliability issues, they can do a better version in-house any day they want. They promote a high end GV80 Coupe model (which honestly looks awesome and I'm the type that hates coupe SUV's) and you know they're going to put the exact same 3.5t 375hp motor in it which will be a huge joke, while the competition is putting in 500-600hp motors in their high end sports SUV's.

More ironic is they had the full M Sport architect in their house redesigning their vehicles, and somehow didn't come up with a high performance line for their high end luxury brand. But they can still focus on the elantra as much as they have an extra minute to spare. A full race version of the G70 would've been awesome to see on the track racing against the other brands, and probably would do a lot for their name brand. Even Lexus has a GT3 car, they can't manage a G70 N?

 

[Backslack]

It's so funny how the comments are going on about this vehicle dying at a time when G70 sales are higher than ever and the original source is an unverified rumor. Sometimes I wonder if people just want an excuse to validate their own disappointments.

I think it would make sense for Genesis to increase the size of the G70 a bit and decrease the size of the G80. Cadillac made this same mistake with the CTS and STS by having them as "tweeners" with the brands those cars competed with.

I have this feeling they're not going to shrink the G80 because it'll eventually replace the G90. That's just a guess...

The G80 is already an extension of the G90, it's meant to be both an alternative to a SWB S-Class and an E-Class competitor. That's why in South Korea it even comes with executive rear seats.

 

[Volfy]

It's so funny how the comments are going on about this vehicle dying at a time when G70 sales are higher than ever and the original source is an unverified rumor. Sometimes I wonder if people just want an excuse to validate their own disappointments.

We are free to read into the sales numbers however we like. I myself am not so certain those numbers really represent the actual consumer demand. As I mentioned earlier, I've been looking at G70s on AutoTrader, since I may be looking to buy another one, maybe as early as end of year. I've come across a fair number of "dealer taken possession while in stock" and ex-demo and ex-loaner cars. All of them are marked as used, some as CPO. That means everyone one of those counted as a "sale", even when no actual buyer ever existed.

To be discontinued or not doesn't affect my decision to own or buy. I don't look at my critique as expression of disappointment, or diatribe. Rather, it's no different than any other personal opinion on what Genesis could do better. It just so happens to be in a thread titled like this.

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[Jetaway Dave]

G70 suffers a bit of an identity crisis. Is it a compact luxury sedan? Or is it a performance-oriented "driver's" car? Perhaps something inbetween, like a gran turismo?

I think this identity crisis applies as strongly to Hyundai motors. When I bought my G70 4 years ago I thought that Hyundai was going to a, I guess I would call it an AMG-lite line. The G80 and G90 would be a little sharper, a little quicker, and more luxurious (including all the safety systems) than 5s and 7s at the same price. But they seemed to go more luxury and luxury utilitarian than sport since then.

Which may not be a bad corporate strategy to split into three lines. KIA for the young at heart or heavy of foot.m Hyundai providing competence and value in every model slot, and Genesis a luxury line. In ten years or so, assuming sales go well, introduce factor tuners (aka AMG) across the line. Although what an electric factor tuner looks like, I have no idea.

Chris

 

[Sal Collaziano]

G70 suffers a bit of an identity crisis. Is it a compact luxury sedan? Or is it a performance-oriented "driver's" car? Perhaps something inbetween, like a gran turismo?

Realistically... G70 kinda is all of them, and kinda isn't any of them. For Genesis' first crack at challenging the BMW 3-series, it is quite a remarkable effort. However, with essentially only 2 engines and various trim levels that are more alike than different, it is hard for the traditional buyers of this segment to take Genesis seriously. Some of us can see past that and judge the car on its own merit. Not every buyer can. This is particularly true when there is no true halo trim. BMW has no less than three M3 trims currently. With all the buzz about N-performance sub-brand... Where is the G70 N?

Veloster N and Elantra N are both very track capable right off the showroom floor. Heck, even the Kona N is no slouch. As comical as a mini SUV track machine might sound, there is one Kona N here that runs the local AutoX pretty well. Why Genesis didn't bother to develop a G70 N version is beyond me. Sure, not many folks would buy a $70k+ G70 N with 425HP 3.5TT, track-focused suspension, and 6-pot Brembo on 15" rotors. It's a halo car, meant to give the rest of the lineup the performance aura... street cred, if you will. It's why BMW has the M, Audi has the RS, Mercedes has the AMG, Alfa has the Quadrifoglio, and Cadillac has the Blackwing.

With the proliferation of SUVs, one of the few remaining reasons some buyers might still choose a sedan is for the driving dynamics. Particularly in the premium compact RWD-based segment G70 competes in, performance is luxury. The halo cars might not be the volume profit maker, but they help sell the rest of the line.

Lacking that, G70 is just a good car, maybe even a really good value. But a true 3-series contender it is not. And if that's the case, G70 has no hope of building enough volume to amortize the R&D cost of sustaining the mode line-up l in the long run.

The exact same thing happened to the Genesis Coupe. When will Hyundai learn?

Regarding the high performance halo car, I agree with you entirely. I have this feeling Genesis is going to wait to make the electric versions fit this position in the lineup. I'm not a fan of that idea but I think that's how it's going to be...

 

[JCtx]

I thought Genesis/Hyundai already learned the lesson you cannot do things half a$$ in this country, if you want to truly succeed. They're taking forever to learn what customers want, and that's why their sales are dismal. Compared to the much more expensive 3 series, BMW sold 30,400 in 2022, vs 12,649 G70s... and it was the 3's worst year so far, while G70s best one (49,459 vs 10,718 in 2021 -almost 5 to 1). If you want to compete with the best, at least match the best. The inch or two shorter at the back is a HUGE difference for many folks. And same thing with every performance category. They don't have to offer a ton of features the others make optional, or you're going to be short on other important aspects of the vehicle. The winning formula is to be as good as the competition, but cheaper. That's what Lexus (and others) did. Just cheaper doesn't cut it anymore for a lot of people, as the sales figures confirm. I'm okay with less and cheaper, and that's why I bought my G. But if I wanted an M340i, even if it was sold by Genesis, and the G70 by BMW, I'd pay more for the M340i regardless of badge. Some folks just want the badge, true, but my guess is most of those times is because they know their product will be better. Remember when Hyundai had the steering assist of a 50-yr-old Buick? Well, it took them AGES to correct that (to a point), when it should have been done the next year. And things like that. They wrongly assumed what Korea liked would be fine here, and NOPE. I figured they'd be doing MUCH better market research by now, after hiring key people from the competitors, but I haven't seen those results yet. And it might be too late by now. I just don't see how the heck they can make it as a stand alone entity with those dismal sales, so expect them to fold back into Hyundai eventually (or just disappear), but we'll see.

 

[Slip_Angle]

I thought Genesis/Hyundai already learned the lesson you cannot do things half a$$ in this country, if you want to truly succeed. They're taking forever to learn what customers want, and that's why their sales are dismal. Compared to the much more expensive 3 series, BMW sold 30,400 in 2022, vs 12,649 G70s... and it was the 3's worst year so far, while G70s best one (49,459 vs 10,718 in 2021 -almost 5 to 1). If you want to compete with the best, at least match the best. The inch or two shorter at the back is a HUGE difference for many folks. And same thing with every performance category. They don't have to offer a ton of features the others make optional, or you're going to be short on other important aspects of the vehicle. The winning formula is to be as good as the competition, but cheaper. That's what Lexus (and others) did. Just cheaper doesn't cut it anymore for a lot of people, as the sales figures confirm. I'm okay with less and cheaper, and that's why I bought my G. But if I wanted an M340i, even if it was sold by Genesis, and the G70 by BMW, I'd pay more for the M340i regardless of badge. Some folks just want the badge, true, but my guess is most of those times is because they know their product will be better. Remember when Hyundai had the steering assist of a 50-yr-old Buick? Well, it took them AGES to correct that (to a point), when it should have been done the next year. And things like that. They wrongly assumed what Korea liked would be fine here, and NOPE. I figured they'd be doing MUCH better market research by now, after hiring key people from the competitors, but I haven't seen those results yet. And it might be too late by now. I just don't see how the heck they can make it as a stand alone entity with those dismal sales, so expect them to fold back into Hyundai eventually (or just disappear), but we'll see.

Can't say I agree with much of this post.

 

[JCtx]

I hope I'm wrong about that, but that's the way I see it. They just don't have the vision required to succeed IMO. But we'll find out soon enough. Maybe they don't give a crap about gas cars anymore, but I also have my doubts an all electric lineup would succeed right now. I just don't see the mass appeal of EVs without MUCH better battery technology, and this coming from a '21 ex-Tesla owner (bought it for my wife), so ended up selling it. We found out the hard way the massive drawbacks they have, but fortunately, after a full year of ownership (and 10K miles), I made over 3 grand after all expenses paid for that expensive car (including TTL, all accessories, and even the expense of a quick 240V Tesla charger in my garage), so it was a free year-long test drive. Yes, acceleration was brutal, instant, and silent (very nice), and the stereo the best I've ever had, but that was about it.

 

[YEH]

I'll be curious if their Genesis marketing ramps up after we start seeing more dealerships.

The bigger impetus to more marketing would be greater supply.

Then the G80 is between the 5 and 7 series, so also an odd duck IMO. It feels much larger than it is, and that is NOT a good thing IMO. And the sales numbers seem to confirm that.

The roomier backseat was one of the main reasons the Genesis sedan outsold not only the Japanese competition, but the A6 (the other being price).

The current G80 is now priced requisite to its segment (resulting in lower sales), but it's a real difficult segment to crack sales-wise against the E Class and 5er.

Audi has trouble competing against its German brethren at the mid and higher sedan segments in large part due to not being able to compete on lease deals.

YTD sales
G80 - 3,396
G90 - 811

1st half sales
A6 - 3,519
A8 - 943

Making the rear space smaller would be a huge mistake as that's key for the Korean market, which basically keeps the G80 in existence.

Any $$ Genesis makes with the G80 in the US market is gravy, and think they are OK with keeping the line on prices (not really discounting) and selling fewer, but at a profit.

Anyway, doesn't really matter. This segment isn't meant for four door family cars. I doubt people are buying an M340i to tow their family around in the back seats on a regular basis, the back seats in these cars are for the non regular person that needs to go with you on occasions.

The real problem is that there really isn't anything good in a 4 door sedan under $60k and Genesis can lock that down if they really wanted to. OK so add a couple more inches to the car and be the same size as the competition. My main point is that this size car isn't dying, otherwise the other brands would be killing them off, but they aren't because they sell more than enough of them.

Even more so than leg/knee room, it's the lack of space in the footwell.

Also, compact lux sedans are geared towards young professional couples and what do such couple eventually need, if they don't already?

A rear passenger compartment that can fit a large infant carrier.

It's so funny how the comments are going on about this vehicle dying at a time when G70 sales are higher than ever and the original source is an unverified rumor. Sometimes I wonder if people just want an excuse to validate their own disappointments.

Granted, there isn't anything else out there that confirms the rumor, but wouldn't exactly use US sales as an indicator that the G70 is "safe."


The G70 is on track to sell just under13k in the US.

That's not enough for HMG to keep investing in the G70, since it pretty much doesn't sell in any significant nos. anywhere else.

Add to that, the G70 is the one Genesis model with significant discounts, so in order to move the nominally higher volume, HMG is making less on each sale.

The $ spent developing the shooting brake is $ HMG will never recover.

 

[Volfy]

Also, compact lux sedans are geared towards young professional couples and what do such couple eventually need, if they don't already?

A rear passenger compartment that can fit a large infant carrier.

Actually, compact sedans are bought by folks who don't need to deal with kids. That would be either young professionals either single or newlywed with no kids, or... Older parents whose kids have outgrown child seats, or empty nesters. Anybody in-between... Forgettaboutit.

We drove a Sonata before we had kids and quit using it as a kid hauler soon after. Even with good rear seat space, it just wasn't as family friendly as suv or minivan.

It wasn't until my youngest reached the teens that I finally ditched suv/minivan for something smaller with better driving dynamics.

 

[YEH]

Actually, compact sedans are bought by folks who don't need to deal with kids. That would be either young professionals either single or newlywed with no kids, or... Older parents whose kids have outgrown child seats, or empty nesters. Anybody in-between... Forgettaboutit.

Most young couples eventually have kids and/or planning on having kids.

And even if that's the case, since the majority of lux auto "purchases" are leases, if said couple (were expecting) and turning in a lease, chances are, the G70 is not going to be on the list for the next vehicle to lease.

History hasn't been kind to compact, lux sedans that are lacking in rear passenger space compared to the competition - G70, ATS, XE and even the IS (which has more room at the rear than the G70).

It's no coincidence that the only Infiniti model to consistently outsell its like Lexus model has been the G35-37/Q50, in large part due to offering more rear passenger space for the money.

The Stinger, which is a niche fastback bodystyle, consistently outsold the G70 (for buyers who looked at both, one of the most common reasons for picking the Kia was 2nd row space).

If the GV70 had the same WB and cramped 2nd row as the G70, it wouldn't be doing nearly as well.

Genesis still has to bring the value equation in relation to competitors like the 3er and C Class, and part of that value equation is interior space.

If one can lease a 3er for not much more $, most would opt for the roomier vehicle.

 

[Volfy]

Most young couples eventually have kids and/or planning on having kids.

And even if that's the case, since the majority of lux auto "purchases" are leases, if said couple (were expecting) and turning in a lease, chances are, the G70 is not going to be on the list for the next vehicle to lease.

History hasn't been kind to compact, lux sedans that are lacking in rear passenger space compared to the competition - G70, ATS, XE and even the IS (which has more room at the rear than the G70).

It's no coincidence that the only Infiniti model to consistently outsell its like Lexus model has been the G35-37/Q50, in large part due to offering more rear passenger space for the money.

The Stinger, which is a niche fastback bodystyle, consistently outsold the G70 (for buyers who looked at both, one of the most common reasons for picking the Kia was 2nd row space).

If the GV70 had the same WB and cramped 2nd row as the G70, it wouldn't be doing nearly as well.

Genesis still has to bring the value equation in relation to competitors like the 3er and C Class, and part of that value equation is interior space.

If one can lease a 3er for not much more $, most would opt for the roomier vehicle.

You know... I agree that the G70 is probably on its way out, but this whole argument that if only it had more interior space, it would do much better is just plain laughable. You know why? Two words:

Kia Stinger.

We have both Stinger and G70, and they are practically the same car under the sheet metal, except... you guessed it, Stinger has a much more generous interior space, thanks to a wheelbase stretched almost 3" longer than G70. In fact, Stinger has more rear legroom and shoulder room than the 3-series. Not only that, the fastback also makes it much more utilitarian than any of the compact sedans in G70's class.

If buyers really wanted interior space as part of your value equation, logic would dictate that Kia Stinger should sell much better and outlive the G70. Well... anybody want to bet with me on that one? I'll start the wager at $100.

That said, I absolutely agree interior space is an importantly factor to a lot of buyer. Except... a RWD platform, with the longitudinal engine and transmission in the center tunnel is just the wrong packaging for space efficiency. This is why folks that really want interior space in a sedan gravitate toward mid-size FWD-platforms like Camry and Accord. Can't speak for everyone, but don't remember when was the last time I ever saw somebody putting a baby into the back seat of a 3-series. Camry and Accord? Oh, yeah... I see car seats in them quite often.

What RWD lacks in space efficiency, it more than makes up for in driving dynamics. That is why most folks buy these cars, instead of Camrys and Accords. In fact, the distance between the front wheel arch and the front door hinge line is often referred to as the "Prestige Distance". RWD cars has that generously. Again, as I mentioned earlier... for a RWD platform, performance is luxury. For a premium compact RWD car, performance is what sells. That is how BMW is able to keep the 3-series such a continued sales success. Buyers knows BMW can tune a car into an Ultimate Driving Machine. Even if they end up buying a base model 330i, it is still "related" to - and basks in the glory of - the mighty M3 Competition.

That is what sells the 3-series.

That is what the G70 line ain't got.

 

[blue92lx]

Not only that, but if size and value were the key to success, the G70 would've been discontinued already and the Stinger would still be for sale. Instead they killed off the bigger and cheaper version of the car and kept the smaller more expensive version.

Then double down and claim the G70 doesn't sell anymore.

I agree with the special series of car, that makes a difference when you're trying to compete in a performance market. It also raises your brand value when you say our standard cars perform well, but we can do even better than that if you want to pay extra.

M cars, AMG, S/RS. Like you said, when you buy a 330i, or even an M340i, you know you're getting trickle down performance from the M3, and that matters. And what's even worse is they already have a performance N brand they can use, but decide to keep it exclusive to Hyundai.

But instead what Genesis wants to focus on is a GV90e platform to cater to the soccer moms towing 25 kids around town, because the GV80 somehow isn't big enough already. We need an electric GV90e Suburban, that's more important.

Or maybe we need a GV80 Coupe and we'll put our 375hp 3.5t motor in it and it'll be a joke. Or maybe they'll skip directly to a GV80e Coupe and put the same motor that's in a Kia EV6 in it. That'll show everyone how impressive Genesis is.

Hyundai wants to focus on Hyundai, and it's a damn shame. They have a luxury brand, but their halo car is still an Elantra.

I love my G70 and I'm not a blind fanboy for Genesis, but it pisses me off that they have a real winner in the sports sedan market, especially at the price they're selling it, and they decide to discontinue it for another oversized boat to haul your kids around town.

I stand by what I said before, show me a 4 door sports sedan selling in the 50-60k range anywhere near the level of the G70. I don't want an Acura TLX with FWD and a dated interior.

Looks like we're all going to be looking around the house for an extra $10-15k for our next car purchases, because the German brands will once again be the only option.