GENESIS ANNOUNCES ALL-NEW 2021 GENESIS G80 PRICING; STARTS AT COMPETITIVE $47,700

[Beefer]

4) G70 was the scapegoat for the dealer cluster F. Still not fixed...but it will get there.

 

[Backslack]

When G70 came out, Genesis was also using the same strategy as the new G80 - lower price, more standard options/features, good chassis/suspension, more value than its competitors. Almost all media reviews raved over it, and it got multiple this or that prizes.

Except that the G70 couldn't even make it into dealer lots on time, effectively delaying its arrival and killing off the hype generated by the media in 2018.

The Genesis G70 Is Finally Arriving But Is It Too Late?

What has been taking the G70 so long to arrive?

carbuzz.com

By the time the car actually rolled onto lots, not many people even knew it was there, and the new 3 Series was getting all the media attention instead. There was also the dealer limitation situation that took place and wasn't settled until mid-2019 and pretty much shot sales of the entire brand. Notice how G80 and G90 sales also plummeted from 2018 onward.

Franchise count in flux as Genesis shifts

The Genesis luxury brand saw a drop in its franchise count in 2018. But the brand expects the number to grow to around 300 to 325 by sometime this spring.

www.autonews.com

I don't expect any of this to be a problem for the new G80 or GV80.

 

[TurtleBoy]

what is "Ergo Motion Driver’s Seat "?

It is not quite a massage seat but it does have different air bladders that will adjust to reduce fatigue and discomfort.

 

[bubbaG80Sport]

PS: Buying my G90 in March feels like buying Apple stock just before the MacIntosh hit. (No, not that I think it will appreciate in value, hehe). It feels like I simply recognized/discovered an amazing vehicle at an amazing price before everybody else caught on.... (and the prices jump madly).

Absolutely agree. I thought I got a reasonable deal (especially considering first year of G80 SPORT/3.3T ) on my 2018 G80 Sport AWD Feb 2018 purchase. The 2021 prices make me feel like I robbed my dealer when purchasing my 2018.

It is relative perspective. Compared to historical G80 prices it's a large increase. Compared to competitors today it's still a good value.

 

[TurtleBoy]

(and the looks I get in Montreal..., might be the only one in town.) That's fun too!

Considering Genesis has sold only 270 vehicles total in all of Canada thru April you may be.

 

[Philip2]

At this moment I will be conservative about how the new G80 will perform in US market.

When G70 came out, Genesis was also using the same strategy as the new G80 - lower price, more standard options/features, good chassis/suspension, more value than its competitors. Almost all media reviews raved over it, and it got multiple this or that prizes.

Now almost 2 years passed, look at its sales figure - among all its major competitors, it even cannot beat the "weakest" one (Lexus IS). Only some "small" players such as the Jaguar XE, Cadillac ATS fall behind it.

That's what I feel too. So how come "The car of the year" didn't shine in sales. The Cova thing would affect all cars equally. I drove it and felt it is preferable to a BMW 3 or 4

 

[bubbaG80Sport]

That's what I feel too. So how come "The car of the year" didn't shine in sales. The Cova thing would affect all cars equally. I drove it and felt it is preferable to a BMW 3 or 4

The people in this forum are smarter/wiser than other brand owners.
Most people are brain-washed by marketing propaganda, follow the herd and willing to waste money/pay extra for a marquee "badge".

I am willing to buy generic sugar as long as the cost is less and quality is as good/better as the major sugar brand.

 

[Barry45RPM]

Is everything that is in the current 3.3T Sport included in the 2021 prestige?

 

[Agent Michael Scarn]

That's what I feel too. So how come "The car of the year" didn't shine in sales. The Cova thing would affect all cars equally. I drove it and felt it is preferable to a BMW 3 or 4

4 reasons were given...none that have anything to do with Covid. The timing and release of the G70 was botched in 2018, making it effectively a 2019 model year.

 

[Agent Michael Scarn]

This sort of similar hand wringing about price happened with the GV80 and that hit 10000 reservations, with demand expected to out pace supply initially.

IMHO This is a perfect time for Genesis to sell their higher trim models, a 3.5TT AWD Prestige could easily be $10k cheaper than the comparable 540, E class, and A6...which in this current climate would be incredible value for a perspective cross shopper.

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[MyCorvette]

1) Winning Press and media awards has no correlation with a new car’s sales. It simply means that the car itself is great.

2) G70 effectively went on sale in 2019...that’s barely a year ago.

3) Pre-COVID-19 G70 sales we’re trending up and by mid year were right there with the IS.

I understand there are always excuses for something that is "not so successful", but it is quite a hard sell to most consumers that something is great, but sales are bad. Especially for something which is not targeting at niche market, but claimed to be competing with rivals with vast acceptance in the market.

The current Lexus IS is a very old and outdated model, which was developed 10 years ago and has been in production for more than 7 years already, a new car model like the G70 should not feel proud to compare itself to the Lexus IS at first hand, let alone the fact that after the dealership network/supply chaos have been solved, its sales is still beat by the Lexus IS on and off and this is still keep going.

 

[DarinG90]

Hmm, I think a lot of people are massively underestimating how difficult it is to build a new brand and get consumer mindshare in this space. It is a very crowded space with enormous marketing dollars invested by all the competition. It takes years of repeating the messaging to build.

At the moment most consumers in North America still don't even know the Genesis brand, much less what a G70 is. They will need to up their add spending considerably. And they should...., they invested all that R&D on these new platforms - they better get the word out.

 

[MyCorvette]

Hmm, I think a lot of people are massively underestimating how difficult it is to build a new brand and get consumer mindshare in this space. It is a very crowded space with enormous marketing dollars invested by all the competition. It takes years of repeating the messaging to build.

At the moment most consumers in North America still don't even know the Genesis brand, much less what a G70 is. They will need to up their add spending considerably. And they should...., they invested all that R&D on these new platforms - they better get the word out.

From my observation Genesis has spent enormous money in marketing and advertisement last year. Especially starting at the beginning of 2019 Q2, there are extensive bombardment of Genesis ads everywhere - TV, magazines, online websites etc.

At the 2019 LA auto show, Genesis even bought out almost all the possible ad spots, the whole convention center's exterior (front and side) are physically covered with huge Genesis advertisements which is ~30 ft X 30 ft in measurement. The 1st exhibition immediately following the entrance is Genesis. It is impossible to not seeing/knowing Genesis if someone wants to shop for new cars in the US market, unless he does not use internet, not watching TV, not reading news papers/magazines, not talk to anyone at all.

Also let's not forget back in 1989, the immediate success of the Lexus LS400 once it hits the market. I think back at that time, it is a more difficult and even impossible case than what Genesis is dealing with right now.

 

[Backslack]

I understand there are always excuses for something that is "not so successful", but it is quite a hard sell to most consumers that something is great, but sales are bad. Especially for something which is not targeting at niche market, but claimed to be competing with rivals with vast acceptance in the market.

That's awfully presumptuous of you to assume that most consumers actually look up physical sales numbers online to judge whether or not to buy a vehicle. And no, the G70 is the definition of a niche product- it's a compact sports sedan sold at a time when everyone wants a large crossover.

Moreover, you can't brush aside what others have said about the dealership situation to fit your false personal narrative about Genesis making a supposedly unappealing vehicle.

 

[DarinG90]

From my observation Genesis has spent enormous money in marketing and advertisement last year. Especially starting at the beginning of 2019 Q2, there are extensive bombardment of Genesis ads everywhere - TV, magazines, online websites etc.

At the 2019 LA auto show, Genesis even bought out almost all the possible ad spots, the whole convention center's exterior (front and side) are physically covered with huge Genesis advertisements which is ~30 ft X 30 ft in measurement. The 1st exhibition immediately following the entrance is Genesis. It is impossible to not seeing/knowing Genesis if someone wants to shop for new cars in the US market, unless he does not use internet, not watching TV, not reading news papers/magazines, not talk to anyone at all.

Also let's not forget back in 1989, the immediate success of the Lexus LS400 once it hits the market. I think back at that time, it is a more difficult and even impossible case than what Genesis is dealing with right now.

Well, in Canada, I have not seen a single ad on television. Not one. I get them online, of course, - but only because I have been googling Genesis alot recently. My wife doesnt get any - nor would anyone else who wasnt telling google what their current interest is.

Trade shows cover maybe 5% percent of consumers, if that - doesnt move the needle.

Maybe you guys are getting saturated in the US, but Genesis is almost invisible in Canada still. A billion SUV ads every nite, never a Genesis.

 

[MyCorvette]

That's awfully presumptuous of you to assume that most consumers actually look up physical sales numbers online to judge whether or not to buy a vehicle. And no, the G70 is the definition of a niche product- it's a compact sports sedan sold at a time when everyone wants a large crossover.

Moreover, you can't brush aside what others have said about the dealership situation to fit your false personal narrative about Genesis making a supposedly unappealing vehicle.

Already mentioned above, there are always excuses when things did not work out as planned. But ultimately we are looking at the end results, if it does not sell well then this is the fact.

I would not blame the dealership issue to be the sole factor - I even do not think it is one of the top reasons. Obviously if one really like the car, dealership is not the deal breaker. Like almost all forum members here who have already purchased a Genesis, we all know Genesis dealership experience is far away from other brands but we still buy their cars.

Design and mechanically speaking Genesis vehicles have some advantages, but at this moment they still do have some considerable amount of weakness. 3 years earlier I have already told their PM to check it out but obviously they were not listening so here comes the outcome to the G70 sales. If they are still not improving in the new G80, same fate for it.

 

[Backslack]

I would not blame the dealership issue to be the sole factor - I even do not think it is one of the top reasons. Obviously if one really like the car, dealership is not the deal breaker. Like almost all forum members here who have already purchased a Genesis, we all know Genesis dealership experience is far away from other brands but we still buy their cars.

You're not on the same page as everyone else. We aren't talking about the "dealership experience". We are talking about how the car literally could not make it onto dealer lots on time to be sold and how the dealer network was scrambled to the extent that every other existing Genesis vehicle from 2018-2019 got halved in sales. These are reasons that have nothing to do with the car itself.

Whatever subjective complaints you have about the vehicle mean nothing if people weren't even able to see it on lots when it was supposed to be seen.

 

[MyCorvette]

You're not on the same page as everyone else. We aren't talking about the "dealership experience". We are talking about how the car literally could not make it onto dealer lots on time to be sold and how the dealer network was scrambled to the extent that every other existing Genesis vehicle from 2018-2019 got halved in sales. These are reasons that have nothing to do with the car itself.

Whatever subjective complaints you have about the vehicle mean nothing if people weren't even able to see it on lots when it was supposed to be seen.

Out of the G70's whole US inventory:

- More than 1/3 of them have been sitting in dealership for more than half year;
- More than 3/4 of them have been sitting in dealership for more than 3 months

Obviously no issue in "the car literally could not make it onto dealer lots on time to be sold", so no such excuse now.

Let's just take a look for the past 6 months, compared to BMW 3/Mercedes C class/Audi A4/Lexus IS/Infiniti Q50/Acura TLX, what do you say about G70's sales?

 

[Backslack]

Out of the G70's whole US inventory:

- More than 1/3 of them have been sitting in dealership for more than half year;
- More than 3/4 of them have been sitting in dealership for more than 3 months

First off, when you make statistical claims that, I expect an actual citation. Please provide it.

Obviously no issue in "the car literally could not make it onto dealer lots on time to be sold", so no such excuse now.

When the car you advertised and hyped up and promised to launch in 2018 gets delayed almost a year to 2019 with a smaller confused dealer network, those who were waiting would no longer be interested. Welcome to Advertising 101.

For reference, the Kia Stinger, which sits in a far less popular segment than the G70 (the 4-door coupes of the A5 and 4-Series), outsold the G70 every year. And Kia as a brand has a much harder case to make to be selling $50k+ sedan than Genesis. Go look at the K900 sales for reference. With all that taken into consideration, you want to give me an explanation for how the Stinger managed to beat the G70?

 

[MyCorvette]

First off, when you make statistical claims that, I expect an actual citation. Please provide it.

When the car you advertised and hyped up and promised to launch in 2018 gets delayed almost a year to 2019 with a smaller confused dealer network, those who were waiting would no longer be interested. Welcome to Advertising 101.

For reference, the Kia Stinger, which sits in a far less popular segment than the G70 (the 4-door coupes of the A5 and 4-Series), outsold the G70 every year. And Kia as a brand has a much harder case to make to be selling $50k+ sedan than Genesis. Go look at the K900 sales for reference. With all that taken into consideration, you want to give me an explanation for how the Stinger managed to beat the G70?

There is one famous car sales website, which can let you filter any car model's inventory by days on market. This company just laid off 13% of employees due to covid19. Just google it a little bit and I believe you will be able to find it. The data is not 100% accurate since inventory is rolling everyday, but it will give you the big picture.

Comparison between G70 and Stinger is a total different topic. G70 is sedan and Stinger is sportback, which market competition is less fierce than sedan.