Genesis Dealers with plans for a separate building

[Starflyer]

I'm looking forward to the day when Hyundai (Genesis) comes out with a list of ALL the Genesis dealers in the US. I don't care if there's a Genesis dealer sharing a building with a Hyundai dealer although it would be nice to have them separated. Common sense says "separate" is NOT going to happen until sales reach a critical mass where there's dealer work for sales personal, title people and probably most important, service personal.

Brick and mortar, personel costs and dealer stock is a big nut to handle without enough sales to pay the freight. Until this happens, the Genesis line is just a Hyundai hobby IMO.

 

[TurtleBoy]

I'm looking forward to the day when Hyundai (Genesis) comes out with a list of ALL the Genesis dealers in the US.

If the other manufactures are a gauge then it is unlikely they will provide a dealer list. I was searching last night and Lexus was the only luxury manufacture to provide such a list that I could find. Lists for the others are available but for a price on third-party sites.

 

[EdP]

I'm looking forward to the day when Hyundai (Genesis) comes out with a list of ALL the Genesis dealers in the US. I don't care if there's a Genesis dealer sharing a building with a Hyundai dealer although it would be nice to have them separated. Common sense says "separate" is NOT going to happen until sales reach a critical mass where there's dealer work for sales personal, title people and probably most important, service personal.

Brick and mortar, personel costs and dealer stock is a big nut to handle without enough sales to pay the freight. Until this happens, the Genesis line is just a Hyundai hobby IMO.

What would you do different? Yes, you are correct that they need more sales. They need SUVs too.

They have hundreds of millions of dollars invested and are working on new models to increase sales. Did you expect them to start out from day one with 300+ dealers and every car needed to sell and make a profit?

 

[Starflyer]

What would you do different? Yes, you are correct that they need more sales. They need SUVs too.

They have hundreds of millions of dollars invested and are working on new models to increase sales. Did you expect them to start out from day one with 300+ dealers and every car needed to sell and make a profit?

Well, I think Lexus, Infinity and Acura all started out with totally separate dealers. I remember when the Acura line came to the US, Honda dealers thought they would be selling them. Honda (Acura) quickly said they were out of luck and there would be separate Acura dealers instead. From DAY one. This Hyundai/Genesis operation has been going on now for 10 years? Like I've posted on other threads here. it's a Hyundai hobby.

2018 Year End Sales Summary
For the full year, Hyundai and Genesis sold 677,946 vehicles, 10,000 of which were Genesis models.

With branding like "Car of the Year", one would expect more sales of their Genesis models rather than a bit over 1% of Hyundai sales. Acura sales are about 4% of Honda sales. Of course, both Honda AND Acura include SUV's in their lineup. And one would expect Genesis sales to increase perhaps double or triple when they do put ACTUAL SUV's on their lots.

 

[Ann L.]

Starflyer has my feelings exactly. Who is making the Genesis/Hyundai decisions in the US? I saw the headman sponsoring a golf tournament. After G70 gets Car of the Year, it faded. Missed opportunity. In my opinion, they have a great product, but are missing the marketing boat. In Phoenix before I leased my Genesis I was at BMW, trading in my 740 and looking at a new 740. I told the salesman I was interested in a Genesis too, knowing their dealership also carried the Genesis line. It was like I mentioned a hot potato that no one wanted to touch. Salesman was making his $ selling 740s, not a Genesis. When you realize an excellent alternative to the 740 is the G90 ( the 300 series vs. G70) you would think there would be some co teaming. If I were Genesis I would want Chapman who has the corner on the BMW market in Phoenix, and also sells Genesis to get some real co-teaming. Instead I left Chapman and went to another dealer to lease my Genesis. If Chapman would have seen this as an opportunity as I was going to get either a 740 or a Genesis, it would of been a win for Chapman either way. Is it because how we compensate a salesperson that they can't sell both lines? And a win for me as I would of stayed under the umbrella of excellent service Chapman offers. So I ended up using another dealership's horrible customer service, had an engine overheat at 8k miles that could of been prevented. This whole thing has left a bad taste in my mouth. Where is the top management for Genesis or their BOD, what's their plan going forward. It's like hollering into the wind.

 

[EdP]

When you realize an excellent alternative to the 740 is the G90 ( the 300 series vs. G70) you would think there would be some co teaming. If I were Genesis I would want Chapman who has the corner on the BMW market in Phoenix, and also sells Genesis to get some real co-teaming.

Genesis has no control over how the sales people handle things like that. Dealers are independent and though they have some requirements, the dealer makes those decision.

Good chance the salesman knew little about the Genesis line and thought he was going to sell you a BMW, but you were smarter than him.

 

[TurtleBoy]

2018 Year End Sales Summary
For the full year, Hyundai and Genesis sold 677,946 vehicles, 10,000 of which were Genesis models.

There is no value in looking at 2018 sales and trying to draw any conclusions (other than not many sold) due to the stop in shipments early in the year and the lack of a dealer network.

You can definitely make the argument that they royally screwed up the dealer rollout and I believe you will be 100% accurate. Unlike some others, I am truly surprised Raphael wasn't fired. I think he should have been for no other reason than showing their potential customers that they realized they made many mistakes with the rollout and will try and be more responsive in the future. May have been a hollow gesture and meaningless but things like that sometimes happen.

 

[Mcc]

There is no value in looking at 2018 sales and trying to draw any conclusions (other than not many sold) due to the stop in shipments early in the year and the lack of a dealer network.

Thank you for pointing that out to posters who conveniently forget to mention that fact.

Unlike some others, I am truly surprised Raphael wasn't fired.

I think a lot of others feel the same as you. It was only a short while ago that the manta “heads are going to roll” was repeated over and over. So since he not only wasn’t fired but was promoted, think that was just a fluke or did he did best he could with a bad set of circumstances?

 

[TurtleBoy]

I think a lot of others feel the same as you. It was only a short while ago that the manta “heads are going to roll” was repeated over and over. So since he not only wasn’t fired but was promoted, think that was just a fluke or did he did best he could with a bad set of circumstances?

Obviously none of us were privy to all of the details/happenings so all is just idle speculation. I'm sure he did the best he could once things started going South, he didn't get to that position by not having some knowledge of the business. I believe where he screwed up was with the original limited-dealer network plan. It seemed like a knee jerk reaction to the Louisiana situation and not very well thought out. Not only would a significant portion of the country be without a dealer, it may have also violated existing agreements. They created a new plan out of necessity but the implementation appears to have been slowed by legal/bureaucratic missteps in the states if what we were hearing out of some state was true.

Obviously hindsight is 20/20 but it seems like they should have continued to operate under the current dealer situation for 2019. That would have given them a nationwide dealer network, sans Louisiana, for the rollout of the G70 as well as more time to create the new dealer network.

Then again, I didn't sleep at a Holiday Inn Express last night so could have no clue as to what I'm talking about.

 

[Mcc]

Obviously none of us were privy to all of the details/happenings so all is just idle speculation. I'm sure he did the best he could once things started going South, he didn't get to that position by not having some knowledge of the business. I believe where he screwed up was with the original limited-dealer network plan. It seemed like a knee jerk reaction to the Louisiana situation and not very well thought out. Not only would a significant portion of the country be without a dealer, it may have also violated existing agreements. They created a new plan out of necessity but the implementation appears to have been slowed by legal/bureaucratic missteps in the states if what we were hearing out of some state was true.

Obviously hindsight is 20/20 but it seems like they should have continued to operate under the current dealer situation for 2019. That would have given them a nationwide dealer network, sans Louisiana, for the rollout of the G70 as well as more time to create the new dealer network.

Then again, I didn't sleep at a Holiday Inn Express last night so could have no clue as to what I'm talking about.

Good balanced reply.
Thanks

______________________________

Help support this site so it can continue supporting you!

 

[EdP]

Unlike some others, I am truly surprised Raphael wasn't fired. I think he should have been for no other reason than showing their potential customers that they realized they made many mistakes with the rollout and will try and be more responsive in the future. May have been a hollow gesture and meaningless but things like that sometimes happen.

Typical action in the US, your team does not make the playoffs, fire the coach. Even if the main office vetoed his choice of players.

We don't know what really went on and if Raphael was fighting his boss all the way. Seems like some heads should have rolled though.

 

[Mcc]

Typical action in the US, your team does not make the playoffs, fire the coach. Even if the main office vetoed his choice of players.

We don't know what really went on and if Raphael was fighting his boss all the way. Seems like some heads should have rolled though.

Any maybe they did, just not any I am aware of. But then I only know what I read

 

[EdP]

Any maybe they did, just not any I am aware of. But then I only know what I read

I'm thinking in Korea. Maybe some nepotism position was axed.

 

[BobLoblaw]

For dealers that don't yet have a separate building from Hyundai, and share the same showroom, do they also share staff? Or are there dedicated Sales & Service people that only work on Genesis?

 

[EdP]

For dealers that don't yet have a separate building from Hyundai, and share the same showroom, do they also share staff? Or are there dedicated Sales & Service people that only work on Genesis?

Depends on the dealer. Where I bought mine, they had two salesmen that were Genesis first but they could sell Hyundai, but the Hyundai guys could not sell Genesis
Most have Genesis trained sales and service people and that is the goal for all dealers. Of course the don't only work on Genesis. They may be the only ones that do, but if there is no Genesis to service they can work on anything. Like the cars on the Used section.

.

 

[PMCErnie]

For dealers that don't yet have a separate building from Hyundai, and share the same showroom, do they also share staff? Or are there dedicated Sales & Service people that only work on Genesis?

Hahaha!

 

[BobLoblaw]

Hahaha!

Hah! Kind of figured that after going in for a test drive, but wanted to see if maybe that dealer was an anomaly.

The sales guy I went on a ride with couldn't answer a single question about the G70, but was excited to go along for a longer ride and learn. The good thing was I didn't get a sales pitch the whole way, but I'm curious how they would handle potential Genesis specific issues after getting the car. I couldn't find anything negative about the dealer in the forums and they seem like they've been taking care of their customers for years now, so I think I need to relax.

 

[Piz]

Stamford (and Danbury) Genesis in Connecticut have done right by me and appear to be committed to the future dealership requirements. They have Genesis sales people, business cards, valet service, and Genesis loaners. They even have a showroom in the Stamford Town Center Mall. Considering the f*ing nightmare stories I've read in this forum, Stamford Genesis deserves a shout out.

 

[GV70GUY]

My dealership has a separate showroom sort of L shape from the Hyundai showroom that holds 2 cars on display they could squeeze 1 more if they had to.
They also seem to have dedicated salespeople for the Genesis but my guess is these folks can also sell Hyundai. When I asked them before about building a separate dealership for Genesis their answer was there wasn't any plans to. Last week when I was there they had about 22 Genesis's on the lot most about 12 were G70's.

 

[Ruissimo]

Genesis of Goshen NY is part of Sureski & Son, and they sell Jeep, Chrysler, Dodge, Ram, Hyundai AND Genesis in the same dealership.

The two times I've been there, I was greeted by a regular salesperson who directed me to a Genesis-specific salesperson. The first time, the guy took me on a test drive, and was really knowledgeable about the car. He did call me a whole bunch of times to follow up, which I wasn't thrilled about... but since I was buying the car anyway, I can accept it.

I went back the second time and asked for him - he was out sick. So a different Genesis-specific salesperson helped me out and she was great.

Obviously, I won't be in for service for a while, but I was perfectly okay with the level of service I received from this blended dealership. To be honest, I'd rather get better service at a dealership like this that is less than 10 minutes away from my job, then to get superb service if I have to drive an hour. And yes, with Valet... it shouldn't really matter. But who wants someone else driving their baby?!?!