I'm guessing the mailer is a half-baked way to try and contact people they missed from the 1st wave..maybe.
But ultimately not really helpful as long as there is no way of actually requesting the adapter ourselves :/
After finally talking with a manager in the National Consumer Affairs department for Gen US today, I was told that they currently have NO way to bypass the process (BS!!), but he would explore options and get back to me in a few days (sure).
My read as some have posted:
1. Hyundai is running this whole show for all 3 makes.
2. They built a faulty-from-the-start campaign that may have lead them to believe many folks just weren’t interested in the adapter early on.
3. Gen got left last b/c they are basically considered the low volume step-child at Hyundai America and is probably underfunded/resourced depending on the shirts in South Korea to direct almost all programs/campaigns/inventory/etc.
4. Dealers maybe helpful, but not really as they will have to fight with GMA to get the adapters reimbursed or they just take a margin hit.
5. Obfuscation, delays, deferrals, carousel of “wait some more, we’ll get back to you someday”, and press silence, goes to a deeper problem within the mothership and the Genesis offspring. Someone high up is probably defending their territory and probably embarrassed about the dong-up.
6. Given the manufacture date of 2024 as some have pointed out, this should have never happened even if you postulate that the special genesis branded pouch took awhile to produce.
7. One give-away is that this supposed senior manager in the Nat Consumer Affairs dept had pretty much NO idea what happend or what to do about it and needs several days to inquire is a sign of a company/division which has NO autonomy, authority, or local control. That’s a very bad sign indeed. These divisions need to be quick and flexible and not have to ask the mothership every single time there is a pressing issue.
I have a feeling this will all get righted eventually (too much negative exposure if not), but it would have been appropriate that when they launched this announcement Q4 2024 they would have thought it through as we’re now in the heavy road-trip season :-(
I’ll post if I actually hear from the NCA rep, but not holding my breath. Dealer can’t help either.