While SG is one of the better YT reviewers, Mark needs to quit pontificating as to who the buyers of Genesis are/will be, as he clearly has little clue and is just going with his
gut.
Even before Genesis added the 2 CUVs, and in fact, even before the G70, the conquest from luxury brands were led by Lexus, BMW,
Cadillac and Mercedes.
That's hardly surprising as those 4 brands had/have larger RWD sedans.
While it could happen, not likely that an NX owner decided to change and get a G80; much more likely that a GS owner decided to switch to the G80.
And that was before Genesis finally got its own distinct design language and went from having interiors (more on that later) that were subpar in certain respects to class-leading.
Since then, Genesis has added the G70 and 2 RWD CUVs - which are more appealing to owners of Germans than the G80 and G90.
Mark talks in absolutes (no German buyers) when this board and even the comment section in the review say otherwise.
There seem to be a good mix of German, Japanese and mainstream brand buyers (for those buyers moving up into the lux segment, just as there are for the Germans and Japanese), as well as some British (mostly LR/RR).
But when it comes to conquest of Japanese lux buyers, there are generally 2 different kinds.
On the one hand, you have the
value-oriented Japanese buyer.
They don't know or care whether a vehicle is FWD and shares its architecture and/or powertrains with a mainstream family member because what they prioritize are value and reliability.
These types of buyers are the ones who drive an NX, RX, ES, TLX, RDX, MDX, QX60, etc.
For many of these buyers, a GV70 or GV80 is not an option due to the sticker shock.
Then, you have the Japanese buyer who don't have a problem paying what the Germans charge, but don't want to deal with the risk/hassle of owning a German longer-term (these are actual buyers and not lessees).
With the Japanese options dwindling when it comes to RWD sedans and non-existent when it comes to RWD CUVs, Genesis fills that space as being an option to the Germans.
Going back to the interior thing, have no issue with Mark's take on past Genesis interiors - as have criticized them aplenty myself, but do take issue with his stating that Genesis interiors have caught up (more like surpassed) the Germans
and Japanese.
Aside from the LS and LC, pretty much every other Japanese lux model shares plenty with their respective mainstream brand.
Heck, these days - the
Palisade Calligraphy has a nicer interior than many Japanese
lux models.
Good that they finally have a TV ad, but the commercial in itself is rather
meh.