genlux
Hasn't posted much yet...
Autocar Magazine's website, from the UK, has revealed some secret news about the next generation Hyundai Genesis sedan, scheduled to launch in 2015 the same time as the global GENESIS brand launch and a diesel V8 in the works - probably for Europe where diesel is popular.
LINK: http://www.autocar.co.uk/blogs/auto...ai-genesis-he-start-of-something-special.aspx
You will have to read the full article at the link above but here is a small excerpt from the article.
"So shouldn’t it have gone the Lexus route, and created a premium brand under which to launch these cars? Well, look at the trouble and expense that Infiniti is having to go to just to roll out in Europe: you need to recruit a whole new dealer network, to spend millions on advertising and creating awareness of your new brand. And with so little cash washing around, now clearly isn’t a great time to do all that.
Talk to company insiders, though, and you discover that Hyundai knows it’ll have to do all of that eventually. For the time being, it’s simply testing the water; showing the world that it’s well capable of competing with the big boys, and planning for the great big global ‘Genesis’ brand introduction with the next generation of its executive saloon and V8 coupe.
Seems like the right idea to me because, come the proper launch in 2015, the Genesis saloon and coupe will have an existing following, and the financial climate should be less of an issue. There’s even talk of a V8 diesel engine in the works. Maybe Hyundai’s got it sussed after all."
Also the first test drive by the Europeans in the American spec V8: http://www.autocar.co.uk/CarReviews/FirstDrives/Hyundai-Genesis-4.6-V8/232926/
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LINK: http://www.autocar.co.uk/blogs/auto...ai-genesis-he-start-of-something-special.aspx
You will have to read the full article at the link above but here is a small excerpt from the article.
"So shouldn’t it have gone the Lexus route, and created a premium brand under which to launch these cars? Well, look at the trouble and expense that Infiniti is having to go to just to roll out in Europe: you need to recruit a whole new dealer network, to spend millions on advertising and creating awareness of your new brand. And with so little cash washing around, now clearly isn’t a great time to do all that.
Talk to company insiders, though, and you discover that Hyundai knows it’ll have to do all of that eventually. For the time being, it’s simply testing the water; showing the world that it’s well capable of competing with the big boys, and planning for the great big global ‘Genesis’ brand introduction with the next generation of its executive saloon and V8 coupe.
Seems like the right idea to me because, come the proper launch in 2015, the Genesis saloon and coupe will have an existing following, and the financial climate should be less of an issue. There’s even talk of a V8 diesel engine in the works. Maybe Hyundai’s got it sussed after all."
Also the first test drive by the Europeans in the American spec V8: http://www.autocar.co.uk/CarReviews/FirstDrives/Hyundai-Genesis-4.6-V8/232926/
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