GV80 Pricing (USA) Revealed

[ctsooner]

I actually am old fashioned. I enjoy my Audi and Jag dealerships. I'm a relationship builder and feel that I get the best service by getting to know these guys. I know that Audi often doesn't charge more for changing tires etc... I also get 20% discount on anything I purchase and a free wash inside and out whenever I stop by to say hi (at least twice a month). They also do full details for 100 and since the dealerships are nice and have good amenities, it's not bad to sit and log into their fast wifi or watch the news. They always have a nice food spread and on weekends often have a crepe bar. I pay for that one way or another, but I purchase prepaid service so it's worth it to me.

 

[Backslack]

One thing I haven't seen mentioned much in this thread related to price is the dealership experience. Lexus won over so many customers and continues to win over customers with their dealership experience. Does anyone think Genesis will be at a disadvantage b/c of their dealership network/experience?

The biggest problem I see with the GV80's price is negotiation room. My limited experience with Genesis has shown they don't offer many incentives and their lease rates have been mostly horrible. BMW and Mercedes regularly offer very attractive lease rates and it's not uncommon to get 10% off the MSRP. At this point, only time will tell what success the GV80 will have.

The talk of lack of individual dealerships and uncompetitive lease rates has existed since the beginning of Genesis (no pun intended)- many of the same arguments people are making now in against the GV80 concerning things like lease rates and potential discounts are the same as what some used for previous models like the G70 when it was first announced. Another topic frequently mentioned is the lack of individual customization options. Genesis is usually consistently around 10-15% cheaper than the competition. People forget they're able to shave off that much by removing the amenities and customization options usually associated with the "luxury buying experience".

For the GV80, so far none of these dynamics have changed- except that the vehicle in question is supposedly far superior to all Genesis products before it and supposedly at or above the Europeans in most regards, and also sitting in what is currently the most popular vehicle segment in the world (crossovers). It's still a value proposition, but like the Telluride and Palisade, what sells it won't be primarily the value. The Genesis will sell if it's a good car- period. It doesn't matter where the buyer comes from, as long as they are convinced it's a great vehicle. But those who prioritize the cushy dealer experience and low lease rates will likely not change their lifestyle for the sake of a new vehicle from a new brand, no matter how good it is.

It's promising to see quite a few people cross-shopping the GV80 with the Germans vs. Japanese. I thought for sure that more RX and MDX shoppers would be interested in the GV80 vs. X5, GLE, Q7, etc. shoppers. I know this is a very limited sample size on this forum, but still promising nonetheless.

Forums and online opinions in general are far from reflective of reality, otherwise everyone would be driving a manual or a '94 Celica.

What I do find interesting though is that there is far more negativity here against the price than most other non-Genesis forums or even the Reddit cars subforum. I believe that is a combination of previous Genesis owners being used to the brand having extreme value prices since the days of the Hyundai Genesis, and others who have moved on to established European brands being no longer impressed with a "fancy Hyundai" (as someone referred to earlier) like Genesis but still lingering on these forums to chime in with their hot takes against the brand. As all things go, we'll have to wait until the vehicle actually comes out to see what we get for those prices, and how well it sells.

 

[Agent Michael Scarn]

The new marketing campaign is pretty clear about who they are going after, it’s the new luxury buyer, they newly affluent who don’t have a brand loyalty just yet, and they’ll pick off a little from the Germans and other luxury brands as well. The GV80 like any vehicle will not be for everyone in its target demographic, it’s going to be too small for some, to under powered (with 304hp and 380hp don’t really see how but I’m sure it will be for some), not enough tech for some, etc etc, but with its broad mix of engines and packages it’s going to be a very appealing alternative. Personally I think the 2.5T and 3.5T AWD Prestige will be a big sellers for them,

They do need to figure out the dealer experience in the US, because in Canada it’s brilliant as they come to you and leave you a loaner. I haven’t been to a dealer yet that I wanted to spend any amount of time in no matter the marque. As for the lease rates, again in Canada they are really great in comparison to the competition.

I feel like the pricing has been released now for a reason, they needed to gauge interest. With the speed and spread of information these days buyers are able to watch YouTube reviews the day the car is revealed to the public and then visit the cars at autoshows. With the amount of preorders they received and the data they collected from the autoshows I believe they set the price accordingly, nothing gets a price these days without going through a bunch of data analytics. Again at the top of Genesis are the best of the best from some of the best (aside from Mercedes oddly enough) brands in the world, make of that what you will.

I suspect demand for the GV80 will get stronger when it’s released and first drives of North American models hit the interwebs. I have a feeling it’s (as well as the new G80) going to really elevate the brand in they eyes of the media.

 

[GenesisX]

I really don’t care for the valet service. I guess I just don’t like other people driving my car. However, what I also hate is standing in line at a rundown shithole dealership and getting treated like I paid $30K for a Sonata. They need to figure out the dealership piece before I pay $72K for a GV80.

 

[YEH]

The problem with the Aviator is that it's still regarded as an uptrim version of the Ford Explorer (which it basically is), and not everyone wants an Explorer. Neither the Telluride or Palisade are much cheaper than a comparably-equipped Explorer, yet they also sell quite well.

Unlike before, think Lincoln has done a nice job differentiating the Aviator from the Explorer.

If anything, the Explorer being too chinzy compared to its direct competitors (like the Telluride) shows how great the disparity is btwn the Ford and Lincoln variants.

Otoh, the Tiguan and Audi Q3 are based on the same platform and the Tiguan is pretty nice on the inside, making the 2 closer competitors within the VAG family (personally like the looks of the Tiguan better).

There will be buyers who prefer the looks and interior of the GV80 and vice versa.

There will be buyers who would rather purchase domestic and there are buyers who wouldn't touch a domestic.

But as stated previously, think that the 3rd row being a good bit more cramped than the Aviator will make the decision for a good # of buyers who like both.

The only rationale that I can come up w/ as to why Genesis chose to chop off as much from the WB as they did (compared to the current G80) is that they are positioning the GV80 more for global markets - where other markets don't need or want American-sized vehicles.

But still, think they went a little too far.

At the least, the GV80 should have offered as much space as the X5 and GLE (which are popular around the world), if not a tad bit more, but seems like it offers a tad bit less.

As for the Acura MDX- I've been browsing those forums for a while and many, many of the owners seem to be contemplating the GV80 unphased by the top-trim price, not only because the MDX has been horrendously unreliable, but because they also expect the new MDX to be priced at or even higher than the GV80. People tend to forget that the reason the Lexus or Acura are priced cheaper has a lot to do with the fact that they're quite old designs (RX is from 2016, MDX from 2014). Look at any of Lexus's newest offerings and you can see they are all sitting not far below the same price as the German competition- even the once cheap Lexus ES can be now equipped to the same price (~55k) as a Genesis G80 AWD Ultimate 3.8. The new Acura RDX is only priced 2 grand below the X3.

A big reason why the FWD-based models have been cheaper is b/c that's what the market dictates.

Case in point, Acura thinking that they can charge a premium for the RLX (thinking that it was more a competitor against the likes of the 5 Series and E Class) - the RLX starting at around $55k.

Meanwhile the Cadillac XTS starts around $47k and the Conti at $46k.

No surprise that sales of the RLX has been an unmitigated disaster for Acura.

At least all 3 of them played in the midsize lux price segment.

Lexus, w/ their FWD offering (based on full-size platform) has always been priced at the compact segment level; the ES now starting at $40k.

The BMW 330 starts at $41k and the C Class at $41.4k.

Even when Lexus switched the platform for the ES from the Camry to the Avalon, they were careful to not raise the price too much as they knew that they would lose considerable sales volume if they did so (plus, they had the GS servicing that mid-segment price-range).

Now, w/ the demise of the GS seemingly imminent, the next ES (now serving as a substitute for the GS) will likely go up in price some, but it won't be to the extent of where the RLX is priced.

The starting price of the new RDX isn't that much higher than the aging NX.

RDX - $38k
NX - $37k

X3 - $42k
GLC - $42.5k

So the price diff. btwn the RDX and the RWD Germans is around $4-4.5k, but once you compare comparably equipped vehicles, that price disparity increases.

The starting price of the is a few grand lower than that of the RX-L, but can't see the price of the next MDX being much higher than for the Lexus (the price increase will be reflected in a nicer interior and greater emphasis on SH-AWD).

MDX - $44.5k
RX -L - $47.3k

 

[Backslack]

Unlike before, think Lincoln has done a nice job differentiating the Aviator from the Explorer.

If anything, the Explorer being too chinzy compared to its direct competitors (like the Telluride) shows how great the disparity is btwn the Ford and Lincoln variants.

But as stated previously, think that the 3rd row being a good bit more cramped than the Aviator will make the decision for a good # of buyers who like both.

The only rationale that I can come up w/ as to why Genesis chose to chop off as much from the WB as they did (compared to the current G80) is that they are positioning the GV80 more for global markets - where other markets don't need or want American-sized vehicles.

But still, think they went a little too far.

At the least, the GV80 should have offered as much space as the X5 and GLE (which are popular around the world), if not a tad bit more, but seems like it offers a tad bit less.

For all intents and purposes, the Aviator is an upper trim Ford Explorer. No matter how much fancier the materials are, the underpinnings are identical. Same with the ES and Avalon. Even if its execution is superior to the Explorer (mostly due to higher quality materials), it's still being sold at the same Ford dealerships as the Explorer, since like Genesis, Lincoln doesn't have its own dealerships. Add to that the plethora of severe quality defects that have been reported, and the Lincoln has quite a few major disadvantages.

It does provide more space- but it's also significantly larger than your typical midsize offering and is something of a tweener between the likes of an X5 and X7. Because of this, it's positioned itself in its own little awkward segment like the Cadillac CT6. And the sales numbers speak for themselves- only 8,300 Aviators were sold last year (since it went on sale in May). Compare that to the 55,000 sold X5's and 50,000 GLE's. Meanwhile the Explorer sold 185,000 models in the same year.

Neither the X5 nor GLE offer a very usable third row or much more space than the GV80, and the GV80 itself will seemingly not even offer a third row on the highest trim 3.5T Prestige package, so I wonder how many people in this segment for luxury midsize crossovers really do demand a third row. Seemingly, they would rather just go up one step to the full-size SUVs like the X7 or Q8. Maybe this was deliberately done by Genesis to make a slot for their eventual GV90?

A big reason why the FWD-based models have been cheaper is b/c that's what the market dictates.

That is simply untrue. Audi and Volvo all sell nothing but FWD-based models (barring their supercars) at prices equivalent to the rest of the European competition, while Infiniti's lineup used to be purely RWD vehicles all priced well below the Europeans. The RLX sells like crap because it hasn't been updated much since 2013, not because it's FWD-based. Not even RWD could save the Infiniti Q70 from being axed due to poor sales, despite the typical Infiniti mountain of insane incentives and bargain-bin lease rates. It was an old, outdated vehicle. That won't be a problem for the GV80.

starting price

Which doesn't really mean much of anything. The current starting price of the GV80 is only 3 grand higher than that of an RX. But the plethora of more advanced tech and luxury packages make the GV80 a far more upmarket vehicle than the aging RX and MDX. The reason the top-trim RX and MDX don't match or even exceed the GV80's higher-trim prices is because those higher-end features in the GV80 (like the air cell seats) simply don't exist for them to be equipped. If either brand were to offer similar technology and amenities to match the Germans like what Genesis is doing, the vehicles would skyrocket in price, like the 120k fully equipped Lexus LS 500- which sits at the same value as its German competition.

 

[ctsooner]

If you get a dynamite user experience when spending 72k for anything, then why wouldn't you put that above a similar widget for 72k? It just makes sense to most folks. My dealer is a run down crap hole (as someone above mentioned) and they don't know anything about the Genesis cars. I've already posted the issues I've had with being handicap and not being able to safely access the Genesis side of the dealership without make a major fuss and trying to get someone to open many doors for me and then having to walk through the garage to get there and that's only when they aren't parking their own cars in the two handicap spaces in front. That's not only illegal, but a MAJOR TURN OFF! Nothing wrong with that.

That being the case, you always are on the defensive on any post that isn't cheerleading Genesis. That's fine as we all have posting styles and I upset many with my comments. Not a big deal on an internet board. You constantly state that many of us are posting negative things and are basically trolling and won't buy. I say that you are dead wrong with that statement. There are many of us who are so intrigued by what they are doing, that we have a HIGH interest level and many of us have asked Genesis for a pre order. That doesn't mean we won't look at other options from CPO (other high end cars) to leasing.

Why would anyone lease a car if it's a bad option compared to other like cars? That to ME, makes no sense in my life. I have constantly said that I will wait to see the lease options and compare. Do I expect the car to come in lower than the competition until they get the dealership experience up to par with the others? Yes, I do. Do I expect a new brand to be lower and give us more? Of course I do. It's like that with any other cars in the past who wanted to move upmarket. It's how you hook them. IF they don't care about bringing over we who aren't the young crowd, then it's fine and it's their market strategy, but don't expect us to not bash them if that's the case. The other lux brands have come out with lower and lower priced cars that they sell in other markets. The strip them down to get folks into their brand so they can grow with them.

It's not rocket science. Many of us have expectations and when they weren't met, it was not fun to see. That doesn't mean I am not highly interested still. It also means they are in a different market segment that's highly competitive.

 

[Beefer]

^ He’s a f’ing troll and starts arguments with every single member.

Runs circles with every post.

For someone that doesn’t even own a Genesis...he has surely planted himself.

Just ignore him...hard to though.

 

[Backslack]

^ He’s a f’ing troll and starts arguments with every single member.

Runs circles with every post.

Pretty sure ctsooner called you "the most rude person" on this forum some time not so too long ago- so I don't think you're in the position to use me as a scapegoat for you calling literally everyone and everything you don't like "shit" as is your usual habits.

 

[Backslack]

ctsooner, I've been leaving your posts alone for a while, and now you decide you want to take a jab at me? For a post that wasn't even addressed at you?

If you get a dynamite user experience when spending 72k for anything, then why wouldn't you put that above a similar widget for 72k? It just makes sense to most folks. My dealer is a run down crap hole (as someone above mentioned) and they don't know anything about the Genesis cars. I've already posted the issues I've had with being handicap and not being able to safely access the Genesis side of the dealership without make a major fuss and trying to get someone to open many doors for me and then having to walk through the garage to get there and that's only when they aren't parking their own cars in the two handicap spaces in front. That's not only illegal, but a MAJOR TURN OFF! Nothing wrong with that.

And where did I say it was wrong? Pretty sure I've said myself quite a few times that the current state of the Genesis dealer network is not up to par. But things like customization options and luxury dealership amenities contribute to cost- which is why Genesis doesn't have those yet to keep the price down on their cars. Your personal experience is awful, but has little to do with what I mentioned. It sounds to me like your Hyundai dealership is just an awful place to be regardless of any dealership, nevermind luxury ones.

That being the case, you always are on the defensive on any post that isn't cheerleading Genesis.

The fanboy accusation? Really? If you took the time to even read the last couple of pages, you would know my opinion have been less than positive about how Genesis has packaged the options on this vehicle. What's super funny here is that a while back, I got accused by good 'ol Beefy above as being a "hater" for basically pissing all over JD Power's lack of legitimacy when Genesis took the top spot for dependability in their recent survey. Haha, you guys can't even figure out which hat to put on my head.

You constantly state that many of us are posting negative things and are basically trolling and won't buy.

No I'm pretty sure the only time I've ever said anything of that sort was in reference to how you (and only you- don't try to speak for everyone on the forum like you usually do) kept saying that you would seemingly move on from Genesis and the GV80 with every piece of new speculation, all the while expressing how much better your Jaguar experience was (Imagine my lack of surprise with your recent post about how you are most likely going to lease another Jaguar). And more than the GV80 itself, what I couldn't stand was how repetitive you were and how impatient you came off as and how quickly you jumped to conclusions based on the at-the-time speculation. Now that the features set and such have appeared to be finalized, I myself am a bit critical as well- but at least I waited.

Why would anyone lease a car if it's a bad option compared to other like cars? That to ME, makes no sense in my life. I have constantly said that I will wait to see the lease options and compare. Do I expect the car to come in lower than the competition until they get the dealership experience up to par with the others? Yes, I do. Do I expect a new brand to be lower and give us more? Of course I do. It's like that with any other cars in the past who wanted to move upmarket. It's how you hook them. IF they don't care about bringing over we who aren't the young crowd, then it's fine and it's their market strategy, but don't expect us to not bash them if that's the case.

Who the heck are you talking to here? I've said myself more than a few times than Genesis has "uncompetitive lease rates" and wouldn't be able to appeal to "those who prioritize the cushy dealer experience and low lease rates"- and how am I wrong? Are you not critical of their lease rates and your poor dealer experience? My point still stands- if one prioritizes low lease rates and the dealer experience over the vehicle, the vehicle won't be able to convince them to purchase it no matter how good it is. How have you contradicted my point?

What I have said is that is "unrealistic" for a brand less than 3 years old to come in, build its own dealerships on par with the BMW bagel place, while selling vehicles that have the same ridiculous value compared to the competition as the Hyundai Genesis from a decade ago. Genesis's current price for the GV80 is about the same value proposition as the G70- and you expect them to move even more downmarket for a vehicle that has even more tech and luxury than the G70?

Many of us have expectations and when they weren't met, it was not fun to see. That doesn't mean I am not highly interested still.

Nobody is taking away your right to complain. That doesn't mean I'm going to sit by and let every complaint go, especially yours, which have been extremely repetitive even back before we had much information about this vehicle. I've resigned to the fact that you will repeat yourself time and again due to your personality, as you have explained before, and have largely left your posts alone since- but clearly you would rather provoke me into scrutinizing them again.

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[Beefer]

^ and...there it is. Dude...you need to fo...and go elsewhere. Nobody cares about your useless rants.

All you do is clog up this forum with your storybook posts.

It’s quite obvious nobody here enjoys you or your posts.

Go away already. Or at least zip it for a while.

Get the hint already.

 

[Backslack]

Think I'd rather make long-winded posts then be the guy that posts this awful "shit" 24/7:

The entire article is based around the fact that the GV80 gets it first...LOL

Lose the shitty Apple...get a PC

Heh funny thing about this one, calling someone (oh it was ctsooner- what a surprise!) else's computer "shitty".

I had 2 of them...and neither would charge to 100%. Got rid of both.

Product may be accurate...but other than that...made in China POS.

^ seriously? You post the dumbest shit...and you want respect?

And this is literally all from just the first two pages of your most recent posting history- even ignoring your recent posts in the other thread that were personal attacks at me... get some self-awareness my friend.

 

[Pepper]

Looks like Genesis has got the message from this thread and doesn't charge extra for different colors but now changed price of fully loaded 6 cylinder from $72,375 to $73,995.

 

[Fun and Joy]

Looks like Genesis has got the message from this thread and doesn't charge extra for different colors but now changed price of fully loaded 6 cylinder from $72,375 to $73,995.

Hmm, I just ran the Prestige 3.5, again and got the $72,375 again. Where do you get the $73,995 number?

 

[Pepper]

I am trying to duplicate it, I think I started with my local dealer webpage and went to build option. I did take a picture of the first page that stated base for 3.5Tv6 and at $61,000.

 

[Fun and Joy]

Hmm, I just ran the Prestige 3.5, again and got the $72,375 again. Where do you get the $73,995 number?

LOL just ran it again, paint up charge gone new total $73,995! Just like you said.

 

[Pepper]

LOL just ran it again, paint up charge gone new total $73,995! Just like you said.

Guess we should just shut up or they will raise it more.

 

[Beefer]

I wonder how much the configurator will change closer to the actual launch in the USA...meaning...available to buy.

Looks a few of the interior wood colors are missing. The 3rd row thing is a mess...and should be a simple add on like in S.Korea.

How do you add a tow package?

I still think all of this is a mess. They will slowly sort it out by the summer (I hope).

 

[Fun and Joy]

Wow, this is not good! The $72,375 total I had with my build included $400 paint, so now they’re giving it free so it should be $$71,975. Instead the new price is $73,995 a $2,020 price increase!!!

This when the forum is full of posts indicating MB, BMW, RR and Jaguar are offering substantial discounts. While waiting for the GV80, thanks to the posters I’m going to do more shopping.

 

[Chad86tsi]

Wow, this is not good! The $72,375 total I had with my build included $400 paint, so now they’re giving it free so it should be $$71,975. Instead the new price is $73,995 a $2,020 price increase!!!

This when the forum is full of posts indicating MB, BMW, RR and Jaguar are offering substantial discounts. While waiting for the GV80, thanks to the posters I’m going to do more shopping.

Yah, that price has pushed me into a different segment of comps (factoring in discounts others offer).

I guess I don’t need to wait for it to arrive now, I’m moving on to something else.