I thought everyone might be interested in seeing a review from last weekend in the Washington Post. I think the article is best summarized with this quote "In that regard, the Genesis is a celebration of luxury without hyperbole, luxury with a deal..." Here's the link to the article.
edit by admin:
Here's some of the article:
Smart Luxury Takes on the Vanguards of Prestige
A billboard near this Hudson Valley enclave urges people to "drive prestige." It is an unabashed pitch to egos in pursuit of sales of expensive European and Japanese automobiles -- BMW, Mercedes-Benz, Porsche and Lexus.
But it is a sign of a time past, or certainly of an era that is passing, even in this community of elegant homes and rolling lawns.
Times are tough. Prestige no longer gets an automatic nod. Prestige without value, or encumbered by suspect worth, nowadays gets the boot.
Into that environment comes Hyundai Motor America with its most expensive automobile to date, the rear-wheel-drive 2009 Hyundai Genesis sedan. It's aimed at what the car industry calls the "near-luxury segment" -- that part of the market priced from about $30,000 to $50,000.
Conventional wisdom suggests that Hyundai is making a mistake. It is a Korean-owned company that made its mark in America, a poorly formed scratch that eventually became a strong product signature, selling economy automobiles and wagons. What is Hyundai doing trying to sell cars priced from $33,000 to $42,000?
The short answer is that Hyundai, like its competitors, is going for the gold. If successful, Hyundai could reshape popular notions of prestige. In the process, it could elevate the meaning of "value."
The Genesis, for example, does not have the traditional panache of rivals such as the BMW 528i, Cadillac CTS, Infiniti M35, Lexus ES 350 or GS 350, or the Mercedes-Benz E 350. But it runs and handles as well as any of those automobiles -- and better than a few of them. The Genesis also offers every technical advantage provided by its rivals and serves up more standard safety features -- eight air bags, electronically enabled head restraints in the front seats, and electronic stability and traction control -- than those usually offered by competitors.
Read more at the link below:
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081501652.html
edit by admin:
Here's some of the article:
Smart Luxury Takes on the Vanguards of Prestige
A billboard near this Hudson Valley enclave urges people to "drive prestige." It is an unabashed pitch to egos in pursuit of sales of expensive European and Japanese automobiles -- BMW, Mercedes-Benz, Porsche and Lexus.
But it is a sign of a time past, or certainly of an era that is passing, even in this community of elegant homes and rolling lawns.
Times are tough. Prestige no longer gets an automatic nod. Prestige without value, or encumbered by suspect worth, nowadays gets the boot.
Into that environment comes Hyundai Motor America with its most expensive automobile to date, the rear-wheel-drive 2009 Hyundai Genesis sedan. It's aimed at what the car industry calls the "near-luxury segment" -- that part of the market priced from about $30,000 to $50,000.
Conventional wisdom suggests that Hyundai is making a mistake. It is a Korean-owned company that made its mark in America, a poorly formed scratch that eventually became a strong product signature, selling economy automobiles and wagons. What is Hyundai doing trying to sell cars priced from $33,000 to $42,000?
The short answer is that Hyundai, like its competitors, is going for the gold. If successful, Hyundai could reshape popular notions of prestige. In the process, it could elevate the meaning of "value."
The Genesis, for example, does not have the traditional panache of rivals such as the BMW 528i, Cadillac CTS, Infiniti M35, Lexus ES 350 or GS 350, or the Mercedes-Benz E 350. But it runs and handles as well as any of those automobiles -- and better than a few of them. The Genesis also offers every technical advantage provided by its rivals and serves up more standard safety features -- eight air bags, electronically enabled head restraints in the front seats, and electronic stability and traction control -- than those usually offered by competitors.
Read more at the link below:
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081501652.html
