Hyundai brand reputation

[1985Hyundai]

LOL! The day after getting my Genesis I had Korean BBQ to celebrate.

Lets have a meet and all eat BULGOGI aka Korean BBQ!

 

[jwaters943]

Not all Chinese made products are crap. Namely, certain Apple products.

 

[GrandPrix08]

Actually, before Daewoo Motors got bankrupt and sold to GM, and before they made that dreadful LeMans(that hurt Pontiac's image bad imo), they were doing fine in Korea. Started by importing the Opel Rekord from Europe, modifying them, and re-engineering them and sold them in Korea, buying the Saehan motors and their single model, the Maepsy, even buying the ailing Ssangyong motors on a whole only to have it sold to the Chinese company when Daewoo got bust. Daewoo was considerred Korea's semi-luxury car maker, ahead of Hyundai, well, imo, and ahead of then, seperate company Kia, which was the oldest Korean car manufacturer that started in 1944, some 20 years or so ahead of Hyundai. It's when the Daewoo president took the money and ran(I think that's what happened). From this time on, the Daewoo cars/trucks started falling down. No-one considers the ill-fated LeMans(which was actually a Korean made, rebadge of the Opel Kadett), Lanos, Nubira, or Leganza as a good car. They were as crap as Hyundai was in the mid to late 90's.

Well, as an old saying, you HAVE TO start from somewhere, Chinese cars, well, not all of them, are simply a crap now, since they are not really that experienced as Japanese, let alone, Korean, but give them time, and you will be surpriced how fast they can catch up. It took the Japanese what, 20 years(or is it 30 years) to put them where they are now, and it took Koreans about 10 years(or is it 20 years) to get it right, but who knows, the Chinese may cut that even shorter. The man-power in China is just incredible. Billions of population can really make things work. I think, both Japan and Korea should be ready for them, they ARE comming.

OK, let's all go back on topic now, shall we.

300th post, WOOT.

 

[GenFan]

Not all Chinese made products are crap. Namely, certain Apple products.

I'm not positive you can give the Chinese credit for this one. Apple rules with an iron fist. I'm certain they go above and beyond to make certain their Chinese vendors produce the quality demanded by Apple.

I am a total fanboi!

 

[Simonwpb]

Hyundai developed a crappy reputation with cheap cars 20 years ago. Chinese start out with a clean slate. if they don't screw up with lead paint and keep taking advantage of all these foreign firms tripping over themselves to invest in China they will have quality wholegoods for our market in less than 5 years.

 

[Simonwpb]

HYUNDAI GAINS NINE PERCENT IN GLOBAL BRAND VALUE
HYUNDAI CLAIMS 72ND MOST VALUABLE BRAND IN THE WORLD IN 2008 / BUSINESSWEEK/INTERBRAND “BEST GLOBAL BRANDS” STUDY

FOUNTAIN VALLEY, CALIF., 09/23/2008 The Hyundai brand continues to grow as its value rose by nine percent to $4.8 billion in the 2008 Top 100 Global Brands study jointly conducted by Interbrand, a leading consultancy in branding, and BusinessWeek.

Since debuting in 2005 on the annual Best Global Brands list, Hyundai has registered steady annual growth in its global brand value. In the latest study, Hyundai ranked eighth among global automakers, ahead of several prominent competitor brands including Porsche, Lexus and Nissan. By region, Hyundai saw its largest gains in brand value in India, Korea and emerging markets like Russia and Brazil.

Korea’s leading automaker has grown in prominence on the global stage thanks to steady improvements in the quality and design of its vehicles, and rapid globalization efforts that have provided Hyundai with a manufacturing foothold in the key emerging markets of India and China.

“Our investment into continuous quality improvement has provided us with the momentum we need to grow the Hyundai brand globally,” said Vice Chairman and CEO Dong-Jin Kim.

Perceptions of the Hyundai brand among new car buyers have been transformed as a result of dramatic improvements in the quality and styling of Hyundai vehicles. This, in turn, has fueled a steady increase in sales and confidence in the brand among both customers and dealers. Brand management is a top priority at Hyundai. Brand management considerations influence decision-making at all levels of the organization, from styling and marketing to communications, retail and after-sales service.

Interbrand (www.interbrand.com), the leading brand consultancy, was founded in 1974. Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses.

BusinessWeek is a leading global business media organization which was founded in 1929 and is published by the McGraw-Hill Companies. BusinessWeek has more than 4.8 million readers each week in 140 countries. For the 2008 Top Global Brands study, go to: http://images.businessweek.com/ss/08/09/0918_best_brands/index.htm

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide.

 

[akcapgen]

I have posted about this number of times, but in my opinion, if the car is being sold under Hyundai and their flying H logo, it is a proven fact that the sales will go down half of what it will sell if it goes sold under different brand.
Well, my 2 cents.

Would you mind please citing your source for this "fact."

 

[BaywayRic]

The author departed this board a while back.

 

[Poopsicle]

Hyundai's biggest problem in the US is brand image. Auto reviews tend to read "it's an awesome car and great value at any price, but..."

Do you think the Genesis sedan and coupe will significantly change the perception of Hyundai in the US, or of Korean made products in general? Do you expect a paradigm shift in brand perception or do the Germans and Japanese really have nothing to worry about?

It still surprises me that the Koreans have been high-tech leaders for quite a while but they're still shy with their "Made in Korea" label.

 

[Sonata2009]

I agree.

If you sort through all the doom and gloom in the National news lately, did you notice that the commentaries about the US auto makers (at least) on NBC have continually used "pressure from Japan and South Korea" as one of the threats to the US producers.

As Hyundai is now #5 world wide producer, it is a bit strange that they don't jump on the PR bandwagon!

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[ralliartist]

I've been talking to my wife about checking out a genesis coupe, and she says the typical, "it's a hyundai though". So yea, the image is gonna hurt it.

 

[Poopsicle]

I've been talking to my wife about checking out a genesis coupe, and she says the typical, "it's a hyundai though". So yea, the image is gonna hurt it.

Your wife is not one of those conceited gold-diggers.. is she? Just kidding.

 

[ralliartist]

no, she just thinks like everyone else though when it comes to kia's, hyundai's, even saturns. She would rather drive a bigger name car like chevy, subaru, mitsu, dodge, chrysler, honda, acura.

 

[Richard Ft. Lauderdale]

no, she just thinks like everyone else though when it comes to kia's, hyundai's, even saturns. She would rather drive a bigger name car like chevy, subaru, mitsu, dodge, chrysler, honda, acura.

Tell your wife General Motors and Chrysler may not be around to honor their warranty. You didn't mention Ford but they are about to go off the cliff too.

All three of these companies have been trying to go bankrupt for as long as I can remember. It now looks like one or all three may soon succeed.

I actually don't know how financially fit Hyundai is but they do have a better warranty than any car that I am aware of.

 

[Sonata2009]

Hyundai is into an awful lot of things from cars to heavy equipment, to shipping, to containers (remember seeing the trailers with the Hyundai logo?). Unlike the US automakers who are autos only (except Chrysler who is owned by a holding company) , Hyundai is a very diverse company.

That said, it is kinda crazy that a lot of us have had a V8 Genesis' on order for 3+ months now, and still can't seem to get one, while GM/Ford/Chrysler can't seem to give their cars away lately. And it isn't just SUV's and mileage issues, since Hyundai has their share of SUVs, and, until recently, they weren't all that great on mileage either.

They have been very responsive to the market, however, and that ability to change quickly (well, in car terms, anyway) seems to be helping them immensely.

I've had two so far, and they have been very good automobiles. When you factor in price/competition, they edge near great automobiles . . .

 

[ralliartist]

I didn't mention ford because I refuse to buy/drive one. That's just my personal opinion.

As for the wife, she doesn't make up my mind, so if I do in fact like the genesis coupe, I may be driving one. haha.

 

[YEH]

no, she just thinks like everyone else though when it comes to kia's, hyundai's, even saturns. She would rather drive a bigger name car like chevy, subaru, mitsu, dodge, chrysler, honda, acura.

Very typical of those who don't know anything about cars (just like people who know nothing about stereo equipment and just think of Sony or Bose).

Kind of like the person who would pick the Chevy Aveo over the Accent simply b/c the Aveo is a "Chevy" (nevermind that it is manufactured in Korea and is simply a rebadged Daewoo).

The people who are looking w/ interest at Hyundai/Kia's latest and forthcoming offering (Genesis, 2009 Sonata, Elantra Touring, Forte, Koup, Soul, etc.) tend to be those who are much more knowledgeable about cars and the auto industry).

 

[mdub]

Pretty simple the car sale itself..... if you want to pay thousands of dollars for a badge that's your problem.... Put the most discriminating driver in any of those cars without them knowing the badge.... Let'em drive that V8, and they'd tell you.... it's a lot of car for the money!!! No one hear should feel the need to justify the Genesis!! It dominates the 550 BMW, Acura TL, Lexus ES 350, and Infiniti M45 in a side by side comparison (Bigger, Faster,& Stronger ) on Edmunds.com., see for yourself. Love that Lexicon too! ! ! !

 

[Delphunkey]

When I first heard about this car, I wondered, who would buy it. Then once I saw it and sat in it I realized that it was me they were targeting.

Newbie here...

I felt the same way as SWill. I'm your BMW 3 & 5 series type. I expect great service with a great car...But I also expect good value for my money. I can say that their advertising $$$'s worked with sparking my curiosity in the Genesis. All it took was one test drive for me to be converted to the Genesis Family. That being said I feel a good chunk of individuals like me could be converted quite easily if all they had was a test drive.

Of course there will always be haters and people self-conscious about their brand image. They will never change, but I'm confident that there are hundreds of thousands that could get converted if given the chance to drive it! ...But I feel it will be the youth that has forgotten the Pony who will be the drivers of this brand.

And Yes, I am old enough to remember the Pony. I almost bought one! At the tender age of sixteen it was cheap (Not to be confused with inexpensive)!

I think I can say it... Wait for it!... I DRIVE A HYUNDAI GENESIS AND I'M PROUD!

 

[Simonwpb]

Welcome DELPH, and thanks for joining our therapy group