- Joined
- Mar 25, 2008
- Messages
- 9,181
- Reaction score
- 1,325
- Points
- 113
- Location
- Florida
- Genesis Model Year
- 2015
- Genesis Model Type
- 2G Genesis Sedan (2015-2016)
Brand to include existing Genesis sedan, coupe and renamed Equus; Midsize premium SUV to be added by 2019
"A small line of upscale products is going to be sold under the Genesis brand name. It's not a physically separated brand with its own channel," one of the knowledgeable individuals told Reuters, adding Hyundai, for now, thinks that setting up a separate channel of Genesis stores carries too much risk.
Ko Tae-bong, industry analyst at HI Investment & Securities, said Hyundai had caught up with the global industry with its "value for money" cars, and it was now time "to jump to the next level."
Read more...
"A small line of upscale products is going to be sold under the Genesis brand name. It's not a physically separated brand with its own channel," one of the knowledgeable individuals told Reuters, adding Hyundai, for now, thinks that setting up a separate channel of Genesis stores carries too much risk.
Ko Tae-bong, industry analyst at HI Investment & Securities, said Hyundai had caught up with the global industry with its "value for money" cars, and it was now time "to jump to the next level."
Read more...
