Is the Hyundai Genesis a midsize or fullsize car?

[YEH]

If I remember correctly, when Hyundai first released this car in America, they said it was 7-Series sized but 3-Series priced...

More specifically, having the interior room of a 7 Series (which is the same thing Acura says about the RLX).

5 Series - 117"/193"

Genesis - 118.5"/196.5"

7 Series (SWB) - 121"/200"

I'm keeping my car for a while, but I would consider a 3rd Generation Genesis if it was a smaller more agile driver focused machine.

Better option would be to go for Hyundai upcoming compact RWD sport sedan or for something a little bigger (but smaller than the Genesis), Kia's production version of the GT concept.

 

[GenesisCaptain]

More specifically, having the interior room of a 7 Series (which is the same thing Acura says about the RLX).

I have always thought that was the biggest mistake Hyundai made in their marketing and brand positioning.

I had a 7 Series when Hyundai announced the Genesis. I thought that comparison was a joke at the time. The 7 Series enthusiast community pretty much laughed at Hyundai. Hyundai would have been so much wiser if they had positioned the Genesis against the E/5/A6 up front. The Genesis is massively smaller than my 7, but I made the deliberate choice to downsize.

The Acura is a joke too. It is no where close to a 7 Series. Massive marketing and brand mistake.

 

[Sal Collaziano]

I have always thought that was the biggest mistake Hyundai made in their marketing and brand positioning.

I had a 7 Series when Hyundai announced the Genesis. I thought that comparison was a joke at the time. The 7 Series enthusiast community pretty much laughed at Hyundai. Hyundai would have been so much wiser if they had positioned the Genesis against the E/5/A6 up front. The Genesis is massively smaller than my 7, but I made the deliberate choice to downsize.

The Acura is a joke too. It is no where close to a 7 Series. Massive marketing and brand mistake.

I also had a 7-Series at the time - and thought it was a silly comparison...

 

[YEH]

I have always thought that was the biggest mistake Hyundai made in their marketing and brand positioning.

I had a 7 Series when Hyundai announced the Genesis. I thought that comparison was a joke at the time. The 7 Series enthusiast community pretty much laughed at Hyundai. Hyundai would have been so much wiser if they had positioned the Genesis against the E/5/A6 up front. The Genesis is massively smaller than my 7, but I made the deliberate choice to downsize.

Hyundai only positioned the Genesis to the 7 w/ regard to passenger room as they already had the Equus.

The Genesis was always seen as a competitor to the 5 Series, but unfortunately, that reference to the 7 Series created confusion.