mc137
Registered Member
- Joined
- Mar 31, 2022
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- 105
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- Genesis Model Year
- 2023
Bad form to reply to myself, apologies ...Interesting point re: marketing.
I think Genesis is focusing on luxury, design, and driving experience in the path to building their brand. The tech is there - face recognition, for example - but not central. Plus that, pure tech is hard to market. Too much explaining is needed for most customers ( who are not like the people who hang in forums). Apart from explaining the tech, marketing must explain why it matters when the choice is BMW or Genesis.
In the end, Genesis desires brand parity with BMW, MB, Audi, and Porsche. That is built around driving experience and prestige.
Also, FWIW I'm not particularly impressed with Tesla autopilot (and am appalled at their dev attitude for FSD). That said, it seems fine and is quite competitive now. They have the important experience of implementing these systems for many years now.
I do not consider Tesla to be an AI technology leader in the larger picture. The lead they have now (if any) will likely diminish. The input handling, modeling, and decision making (predictive systems) is well within the grasp of others (like nVidia, Google, MSFT, ...). There is no secret software sauce - system reliability, execution speed, and especially the capacity to recognize and handle edge cases is central to the next gen level 3+ systems. OTA will allow others to push new models to improve systems just as Tesla does. Big groups are potentially well-placed when working with the right partners because of their large-scale systems integration experience.
Re: the AI and systems integration experience comment, Hyundai is very well placed to be amongst the leaders in autonomy. Their hardware/software partner is nVidia (which is also the partner for other luxury car manufacturers) and they are making strategic bets on connected and autonomous systems. For example, they have controlling interest in Boston Dynamics. So, Hyundai has robots that do back flips and scary looking robo-dogs. Tesla has some guy that mimes in a latex suit. Place your bets!